Marketing Your Event With Video
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Transcript of Marketing Your Event With Video
Marketing Your Event With Videoby Daphne Bousquet, CMP
The question that occupies the mind of many aspiring
or even veteran workshop planners is
How do I get the butts in the seats?
Of course, the way to fill up your event is to market it, and market it early and often
In fact, the time to start marketing your event is when you have made the decision to have one
One of the most effective tools to market your event is video
Just YouTube alone has 2 billion video views per day
Google ranks videos very high in their search rankings.
If you don’t have a date or place yet, this is the time to plant seeds in your clients’ minds and get them curious
At this stage, you can even survey them and ask them
about the topics they want to learn about most
When you get their most pressing questions, you can use their words
in your marketing materials
This is a great way to enter the conversation that is
going on in their head.
Once you have your date, depending on how far away it is,
you can start sending save the date messages or
start signing people up for advanced notifications
This way you can start building a list of interested people
who may or may not sign up for your event later on
The key is to keep them engaged and curious
about the event and your topics,
so that they are more likely to listen to your
messages about the event.
When it comes time for them to make the decision to
attend your event, they’ll be ready.
If this is a repeat event, a great way to get people
curious and excited about your event
is to create a video with people who attended
your last event
Include pictures and testimonials from attendees,
showing how much fun it was to be there.
If a picture says 1,000 words, a video says 100,000 words!
What if you don’t have any video footage to use?
Perhaps you made the mistake of not having a videographer
or at least bringing your FLIP video camera
Use pictures and slides!
You can even create a video for free on http://www.animoto.com
just using pictures, slides and music
The key is to use what you have.
Put something together, make it exciting and create anticipation
That will make people eager to be at your event and
sign up when the time comes.
What if this is your first event?
This may be a little more challenging, but if you have some pictures of clients and
their testimonials of the great results they have achieved because of you, use that!
You can also shoot a video of yourself
talking about the event,
what you are planning to teach and why
it’s important for the viewer to be there
And don’t worry about this being
a million dollar production
All you need is a simple camcorder,
like a FLIP
Make sure you have some good (preferable natural) light on your face and start talking
It is surprisingly easy!
So start marketing that event as soon as you can
Don’t stop until the doors are open and
the people are filing into the room
You never know when that last minute decision maker
becomes your best client
Your videos may not be perfect the first time around,
(or ever), but that’s OK
You need to be out there in a big way,
video is an increasingly important marketing tool
that you need to take advantage of.
For more strategies to fill your workshops and seminars
without driving yourself crazy,
Pick up a copy of my FREE seminar marketing eBook at
EventStrategySolutions.com