Marketing & YOU Jennifer Bowie On The Green Weekend 2015The Ohio University Alumni Association.

The Ohio University Alumni Association

Marketing & YOU

Jennifer Bowie

On The Green Weekend 2015

Advancement Communication & Marketing

• we’ll work together to define goals, develop a plan and identify communication and marketing tools to meet your needs

Discover

• we’ll work together to develop assets -- write, edit, design, code, photograph and video -- to bring your project to life

Create • we’ll work internally and with vendors to produce your deliverables for events, mail, and digital distribution

Launch

The Ohio University Alumni Association On The Green Weekend 2015


Where to start?!?


ACM - email

ACM – social media

ACM - news

ACM - websites

ACM - print

ACM - imprint items

ACM - photography


Your email project2-weeks


HTML set up and list generation

two weeks(writing/proof-reading, html set up, review/proofing, list pull and set up using bulk e-mail tool)

Time to RSVP

two to six weeks(depending on event type and lead time required for attendees)

Your information DUE date

Your eventdate


Sample email projectevite



Your print project6-weeks


Design

two weeksminimum(proof-reading, design, design review)

Print Production

two weeks(proofing, printing, drying, cutting, folding, finishing)

Mailing

two weeks(addressing, stuffing, mailing, and remember… USPS has 13 days to deliver 3rd class, bulk mail)

Time to RSVPtwo to six weeks(depending on event type and lead time required for attendees)

Your information DUE date

Your eventdate


Sample print projectpostcard invitation



Questions?


Marketing & YOU Jennifer Bowie On The Green Weekend 2015The Ohio University Alumni Association.

Documents

Transcript of Marketing & YOU Jennifer Bowie On The Green Weekend 2015The Ohio University Alumni Association.