MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you...

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MARKETING PRESENTATION

Transcript of MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you...

Page 1: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

MARKETING PRESENTATION

Page 2: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

REDEFINING SERVICE IN REAL ESTATE www.eillu.com

Selling a home in today’s market can be challenging - the Eillu Team understands that. While the market can be challenging, hundreds of homes are sold each year in the Outer Banks. What’s the difference between selling your home or failing to do so? The Details! Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at Eillu no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home.

When we say we are “redefining marketing & service in real estate,” we mean it! We are always on the on cutting edge of latest marketing and technology. We are well known in the area as the “marketing machine of the Outer Banks”. Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the Eillu Team has the right tools to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done!

“Eillu Guarantee” – If you are unhappy with our service at anytime, just send us written notice and we will unconditionally release

you from your listing contract with Eillu .

Now more than ever, who you work with matters!

CEO / Team Leader

Raju Uppalapati

Page 3: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

Raju Uppalapati – CEO / Real Estate Team Leader

Raju Uppalapati is a highly successful veteran of the real estate industry with first-hand, real-world experience in real estate sales, marketing and development, home building and hospitality sectors on the Outer Banks since 1996. For 16 years, he served as CEO of BD&A Realty and Construction, a premier luxury real estate and construction company on the Outer Banks of North Carolina. In partnership with BD&A, he has assisted in building over 2,000 luxury homes and developed many prestigious communities throughout Eastern North Carolina. Raju has managed over 60 sales professionals and sold over 1 billion dollars in real estate. He helped exclusively market prestigious communities like Pine Island, Buck Island, Monteray Shores, Corolla Bay and many other. Raju also has a marketing agency that helps real estate, hospitality and tourism industries. Having an in house marketing company helped to achieve better results for his customers. In addition to his years of real-world experience, Raju holds an MBA from Wright State University and a Masters in International Management from the University of Texas. Raju is very involved in the Outer Banks community and served on many charitable and business associations with his time and contributions to make the community a better place to live and enjoy. 252-305- 0707 | [email protected]

MEET RAJU UPPALAPATI

MEET RAJU UPPALAPATI

Page 4: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

CLIENT RECOMMENDATIONS OUR SUCCESS

R. Meranda

Louiss “Raju is knowledgeable, experienced, and responsive. These attributes make him an asset to the real estate community. His effort in helping us with the maintenance and the sale of our properties is appreciated.”

“I have known Raju Uppalapati for over 10 years and Raju has worked with me on several vacation rental home purchase opportunities on the Outer Banks. He has advised me on various real estate investment opportunities over the years. He and his team are thoughtful, responsive and analytical in their approach. I never felt rushed or pushed. I feel he is one of the most knowledgeable and experienced Realtors on the Outer Banks and in the eastern North Carolina region. He also has years of experience in real estate development and home building on the Outer Banks. His expertise and understanding of construction costs and value is extremely helpful. His relationships in the industry were also very helpful during my research. Most importantly, his integrity and honesty to do the right thing by clients is what makes me continue to work with Raju”

B. Ault

“Raju was outstanding to work with, extremely responsive. He knows the OBX area very well. I whole heartedly recommend him for your real estate needs, you wont be disappointed. He made our home buying easy.”

Page 5: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

eillu SALES

In Last 100 DAYS IN Corolla

12 Properties SOLD

Page 6: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

PRE-LISTING Schedule an appointment

Meet with Eillu

Complete market analysis

Discuss best strategy for selling

Execute sales agreement

Property evaluation | appraisal

Establish sales price

UNDER CONTRACT Receive offer(s) Negotiate offer(s) Accept

offer

Accept back-up offer(s)

Complete inspections & disclosures

Complete appraisal

Remove contingencies

Close property

Refer friends to Eillu

LISTED & ACTIVE Start marketing campaign

Take professional photography

Install signs

Submit to MLS

Launch property page

Deliver property home guide

Office preview, broker preview

Schedule open houses

HOME SALE TIMELINE

Page 7: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

LEADING EDGE MARKETING PLAN

PROFESSIONAL PHOTOGRAPHY YARD SIGN AND POST M.L.S. - (Multiple Listing Service) LOCK BOX -safety with convenient showings PROFESSIONALLY PRINTED FLYERS CUSTOM WEBSITE PAGE SPECIFIC TO THE PROPERTY PAY-PER-CLICK CAMPAIGN

» Realtor.com » facebook » homes.com

RE-TARGETING ADS » Google Adwords » Adwerx » Adroll

PREMIER EXPOSURE ON: » zillow.com » realtor.com » trulia.com » homes.com

Page 8: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

LEADING EDGE MARKETING PLAN

IN HOUSE MARKETING TEAM – specialized in real estate and hospitality industries

CONTENT GENERATION MACHINE – To attract leads to your home

VIDEO TOUR MARKETING – INCLUDING DRONE FOOTAGE

EMAIL CAMPAIGNS - To Prospective buyers and Other Brokers and Personal Local Database

PROPERTY WEB PAGE SOCIAL MEDIA CAMPAIGNS- Facebook, Pinterest, YouTube, Twitter, LinkedIn etc.

TOP LOCAL AGENT PREVIEW E-MAIL

JUST LISTED MAILING

BROKER OPEN HOUSE

BROKERAGE NETWORK – Your house shared to over 900 sites

PRE-MARKETING E-MAIL BLAST TO OUR DATABASE

PROSPECTING THE EILLU BUYER DATABASE

PERIODIC OPEN HOUSE

CUSTOM BLOG POST FOR YOUR PROPERTY

FULLY INTEGRATED CRM- Customer Relationship Management system for quickest lead follow-up and integration to major real estate sites

Page 9: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

Maximizing your reach to potential buyers

MARKETING YOUR PROPERTY

Social Media

MSN.com

Relocation Network

Yard Signs

Trulia.com

OpenHouse.com

Realtor.com

Homes.com

E-Marketing Adroll.com

Adwerx.com

Zillow.com

Public Relations

Open Houses

Agent Networking

Direct Mail

Brochure Boxes

MLS

Home InfoLine

Mobile Marketing

Mobile Web & Apps

Page 10: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

We bring the most qualified buyers to your home

ATTRACTING BUYERS

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Home Builder

Open House

Yard Signs

Real Estate Professional

Internet 90%

87%

53%

45%

17%

Page 11: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

DIGITAL MARKETING for MAXIMUM EXPOSURE

92% of home buyers use online websites to search for a home. Our listings are distributed and updated on 900+ different websites daily.

Listings

Page 12: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

YOUR HOME WILL GET ITS OWN WEB PAGE

Your Home will get it’s own Web Page with Additional

Features

Photo Gallery

Map & Street View

Features

Community Amenities

Link to Video Tour

Call To Action to

Capture Leads for

YOUR Home

Page 13: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

PROFESSIONAL PHOTOGRAPHY

Page 14: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

OPEN HOUSES

More exposure for your home

Open Houses

A well-staged open house can be a powerful way to

show off your property to interested buyers

Aggressive promotion which includes internet

marketing to attract buyers searching for homes in your

neighborhood

Maximizes exposure of your home

Broker Open House

Eillu sales associates and other Realtors have the

opportunity to see your home first

Page 15: MARKETING PRESENTATION · you from your listing contract with Eillu . Now more than ever, who you work with matters! CEO / Team Leader Raju Uppalapati . Raju Uppalapati – CEO

Thank You! It will be a pleasure and an honor to represent your Home Marketing & Sale