Marketing Workshop presentation

• Classified v Display • Social Media – Is it worth it?• Search Engine Optimisation

(SEO) v PPC•What makes a good press

release • Creating a good ad• The Press – our offer

Search V DisplayClassified• Smaller ads, longer period of time, there when

needed, consumer already know what they want or need

Run of Paper (ROP)• Bigger ads, start consumers thinking about

their needs, beginning of the buying process

• Organic - genuine links

•Mobile optimised site

• Social media – links/content/likes/

followers• Content – fresh &

up to date• Videos

•Google Adwords• Top of search

results• Text only

• End of the funnel• 8% click here

http://nibbler.silktide.com/

#Social Media

“I don’t have time to manage my social media...”

Manage your social media

efficiently

• You don’t sell through social

• You ENGAGE – Likes and followers are good, engaged likes and followers are better

• Have a personality• Bandwagon• Use Emotion• It is NOT search

News = New!What is new?•Staff growth/reduction•Award nominees/winners•Growth/expansion•New deals/contracts•Anniversaries•Charity fundraising

News = New!

Do’s & Don'ts...

•Always include a photo•Don’t call all the time to follow up!•Send first thing or last thing at night•Clear rather than clever!•Use real people

• Grab attention• Generate interest or desire

• Offer/deal• Call to action• Images

• Be accessible• Strong branding

• Classified Packages from £20 p/w

• Display ads - sectionally• Premium/Soluspositions• Foundation for Jobs • Trade related features• Support features

• Bespoke targeted advertising

• Ad products• Stand out positions• Sponsored content• Audience Extension –

reach/recall• Demographic data

collection• Post impression

tracking

Keep in [email protected] 56716907720 869373

[email protected] 567144



@KellySowerby88

@yorkbusiness

@YorkPress

mailto:[email protected]




Marketing Workshop presentation

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Transcript of Marketing Workshop presentation