Marketing Without budget part 2
Transcript of Marketing Without budget part 2
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• Nguyễn Thành Long
Head of Marketing School Cốc Cốc
Co-Founder Markus Marketing School
• Email: [email protected]
• Skype: Orlando.han
• Facebook: https://www.facebook.com/Arovgi
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ĐIỀU GÌ ĐÃ LÀM NÊN KÊNH14 NGÀY NAY?
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BẠN ĐÃ BIẾTĐIỂM KHÁC BIỆT CỦA MÌNH?
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Viết điểm khác biệt của công ty bạntrong vòng 3 câu
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Tôi được gì?
Có gì khác biệt?
Làm sao để tôi tin?
UNIQUE SELLING POINT
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NẾU VẪN KHÔNG CÓ GÌ KHÁC BIỆT?
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ĐIỀU GÌ LÀM NÊN THÀNH CÔNG CỦA CHIẾN DỊCH TUYỂN DỤNG?
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TIPPING POINTS
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THE TIPPING POINT: 3 Key Ingredients leading to exponential popularity
TIPPING POINT
What sticks in the minds of the public and influences future behaviours
Connectors – who act as conductsMavens – who help othersSalesmen – who persuade others
A series of small but influential changes that makes
the environment right
THE POWER OF CONTEXT
THE STICKINESS
FACTOR
THE LAW OF
THE FEW
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CÔNG TY BẠN QUÁ MỚI ĐỂ MỌI NGƯỜI BIẾT ĐẾN?
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GIẢI PHÁP NÀO CHO START-UP?
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CẦN CHUẨN BỊ GÌ ĐỂ RA MẮT?
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MỖI NGÀY LÀ MỖI CUỘC RA MẮT
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BẠN ĐÃ BỊ AI
CHÊ CƯỜI . . .
VÀ BẢO RẰNG
BẠN SẼ
KHÔNG
THÀNH CÔNG
?
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BẠN CẦN GÌ CHO CUỘC CHIẾN NÀY?
1. Sản phẩm tốt
2. Đừng để ai kéo bạn xuống, đừngquên lý do mình đã bắt đầu với nó.
3. Đừng bao giờ quên nhờ đến sựgiúp đỡ của cộng đồng
4. Hãy sáng tạo – đột phá – học hỏikhông ngừng nghỉ
5. Đừng quên đi những điều căn bản
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XIN CÁM ƠN!