Marketing with Student Manager
description
Transcript of Marketing with Student Manager
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Marketingwith Student Manager
An ACEware Webinar
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Today’s Agenda What is marketing? – A Primer Tracking and Source Codes Interest and Subject Codes
Demographic details Reporting – Letting the codes talk to us
History - trends, patterns Knowing thy Customer - analytics Targeting -
Targeting Promotion Using Query tools to identify students Email – Duh!
Evaluation – Tracking – Grading our efforts Additional Resources
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Marketing is a societal process that is needed to discern consumers' wants; focusing on a product or service to those wants, and to mold the consumers toward the products/services.
According to Wikipedia
Marketing is fundamental to any businesses growth.
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The right productAt the right timeIn the right placeTo the right peopleAt a price they are willing to pay
In Short . . .
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Sexy Full Color brochures Email with HTML Foo Foo Dancing chipmunk web sites
Marketing is not . . .
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For Example . . .
"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.
If the young man tells his date how handsome, smart and successful he is -- that's advertising.
If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations."
S.H. Simmons
Just in time for Valentine’s Day
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To do this . . .
You need to focus on Designing and implementing Codes Knowing your customer Build Coding Systems to fit Evaluating course performance
Report, analyze, study Step Outside your box…
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Tracking with Student Manager
Subject Codes Interest Codes Promotions Demographic Data Historical Data
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CODING: Name Screen
SourceOccupation
& OrganizationCodes
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CODING: Name Screen
Make note of a customer’s interest
code to help determine future
courses
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CODING: Course ScreenAnyone who registers for Belly Dancing will receive the Interest
Code “Dance” because it is listed as the subject code of
the course
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CODING: Course Screen
Department Code can also be a useful marketing query
Don’t Forget Location!
(Real Estate)
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CODING: Registration Screen
Tracking codes determine how the student located the
course
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For Instance… Promotion Tracking
Belly Dancing Email Newspaper Ad Quarterly Catalog Posters Radio Spot
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When the registrations come in, how do you know which method was most effective?
In Student Manager you use
Tracking Codes
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Statistical Report - Tracking
Running a built-in report under statistics shows the following:
Reports / Statistics / Tracking Codes, Query by Course
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Statistical Report
When the report is run by tracking code and not by course
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Statistical Report
Running a built-in report under statistics shows the following:
Our best methods of marketing were email and the
radio ad
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Reports Marketers should know . .
Reports / Statistics / Demographics Reports / Statistics / Tracking Codes Past Course Performance
Prior Year Growth (Deadbeat)
Demographic Summary (Statistics / Names)
Course Data Summary (Statistics / Course)
Life History & Half Life (Deadbeat / Additional)
First Time Course Enrollee (Deadbeat / Additional)
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Statistics – Names - Demographics
Looking at all names in the database
Statistics / Names / Demographic
SummaryAll names
By Tracking Code
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How are my courses doing?
By location: Statistics / Course / Course Data SummaryThis report is run by Location, but can
Also be run by Subject Code,Day of Class, Instructor, etc.
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Past Course Performance
Want to find your “Top 10”
Best performing courses by enrollment?
Reports / Statistics / Course /
Performance Review (by enrollment)
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Past Course Performance / Top 10
And of course it can be run by income,
CEU’s or hours generated
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Past Course Performance
Compare your courses to the previous Month, Quarter,Term, or Year in the Deadbeat area (Alt +D)
Under additional reports – Prior Growth
Compared by year
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Predicting what might interest students
Looking at all names we can see that Computers & Management are areas of interest
Statistics / Names /Demographic
SummaryBy
Interest Code
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Customer Life History
Run by year (optionally by quarter) Life History shows you how long your customers have been customers
Deadbeat area (Alt + D)Additional Reports
Life History
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Knowing what we know…
How to get the Goods to the People Queries ( Review Building Query Webinars )
Send Snail Mail Send Email Blasts ( In a future webinar )
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Stepping Outside the Box
Other Resources to help you Market Fees do apply
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CASS Certified Data
Export Name records to be CASS certified, (corrections then imported back into Student Manager)Labels and Letters is an ACEware Approved Vendor( See Web site – Partners/Links )
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Geodemographic marketing
Classification of neighborhoods according to lifestyle and demographic data
Cluster system of marketing Addressable, marketable targets Aaron Donsky – is the expert here
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Geographic Mapping or Plotting
Third Party Software BusinessMAP – From ESRI MapInfo
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Summary Marketing - 1 % Inspiration – 99% Perspiration Coding Rocks!
Tracking and Source Codes Interest and Subject Codes Demographic details
Reporting – Listening to the codes Evaluation – Tracking – Grading our efforts History - trends, patterns Knowing thy Customer - analytics
Targeting Promotion Using Query tools to identify students Email
Additional Resources
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Questions??
Please submit questions via the Question/Answer box on the webinar toolbar
Upcoming Webinars: Reporting Aesthetics February 14th 2 PM CST Course Construction - Coordinators Febuary 22nd 1 PM CST