DESIGN STUDIO 2.0: AUGMENTING REFLECTIVE ARCHITECTURAL DESIGN LEARNING ntent.02707[1]
Marketing with NTENT
description
Transcript of Marketing with NTENT
www.ntent.com I @withntent I 877.861.2230Marketing with NTENT
CONTEXT ALWAYS MATTERS
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INTRODUCING MARKETING WITH NTENT™Whether your goal is to drive traffic, generate leads or sales - we’ve got you covered with unique and exclusives ad placements
and unparalleled targeting precision across multiple channels.
NTENT™ uses semantic and page level contextual analysis to target your ads based on users known interests, positioning your
business alongside the most relevant content.
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EXCLUSIVE PLACEMENTS ON PREMIUM PARTNER SITES
158 Million
Unique Users2 Billion Page
Views3 Billion Ad
Impressions
17% 25-34 18% 45-54
18% 35-44 21% 55-69
39% Male
61% Female
18% $40-59k HHI
25% $60k+ HHI
35% $100k+ HHI
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**ComScore June 2014
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SEARCHConsumers use search engines to navigate to content
they want. Organic traffic accounts for up to 64% of
website traffic.*
ENGAGEAlign your brand with consumer’s intent-driven search
interest.
DISCOVERNTENTLink™ ads are selected and
served based on the contextual
relationships between publisher and
advertiser content.
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*“310 Million Visits: Nearly Half of All Web Site Traffic Comes From Natural Search.” Conductor Blog. June 2013.
NTENTLINK™ POSITIONS YOU WHERE IT MATTERS MOST
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We use semantic technology to go beyond keywords, understanding context and concepts to provide unparalleled targeting
relevance.
250 x 125 pixels
40 characters of
text
300 x 300 pixels
140 characters of text
140 x 140 pixels
140 characters of
text
NTENTLink™ Ads
In a matter of seconds, a full semantic analysis is
conducted and the most relevant ads are targeted
based on concept ranking and page relevance.
When a user visits a publisher page, where
the NTENT™ widget is integrated, our
technology analyzes the content of the
publisher page in real-time.
NTENT’s technology analyzes advertiser
landing pages and ad creative to extract
relevant concepts, ranking them according
to relevance.
THREE LAYERS OF ANALYSIS
Advertiser Landing Page Publisher Landing Page Semantic Ad Matching
SEMANTIC TARGETING TRUMPS KEYWORDS
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Our dedicated account management team works with you to create a campaign that meets your unique goals. We’ll handle
everything from ad creation to optimization.
VALUABLE TARGETING INSIGHTS & TRANSPARENCY
Set Campaign
Goals
Select Target
VerticalsAccess Editorial
Insights
Track
Campaigns
Review Campaign
Metrics
Receive Full
Transparency
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FEATURES AND BENEFITS
Exclusive Placements
On Premium Sites
Semantic Targeting
Technology
No Keyword
Bidding
Dynamic and Geographic
TargetingIn-House Production
ServicesCross-Channel
Promotion
Dedicated Account
Management
Transparency and
Insights
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Matt Patterson
Owner
Iron Brew Coffee
Matt Miller
Director of Marketing
Manchester Farms
With NTENT™, our site visits have increased from 1 to 2 visits per
day to over 30 to 40 visits per day! NTENT’s flat rate pricing has
saved us both time by omitting the hassle of having to choose
keywords. Without a doubt, we prefer NTENT™ over Google
Adwords.”
NTENT™ delivered more unique visitors to my site than any other
vendor. In fact, NTENT™, outperformed all of the other search
vendors by 14%! I am very pleased with the traffic generated, easy to
use self-service portal and knowledgeable customer service
representatives.”
We were initially cautious about using another online marketing
vendor. However, our investment with NTENT™ has continued to be
profitable: ad placements are more relevant and sales are up!”
Diana Shaban
Co-Owner and CEO
Wine Barrels for You
SEE WHAT OUR CLIENTS ARE SAYING
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#contextmatters
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