Marketing with little or no money
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Marketing with Little to NO Money @LeslieMcLellan leslie@justasmalltowngirl. us No budget, No problem! Presented by Leslie McLellan
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Marketing with Little or No Money - presented to the 17th Annual Nonprofit Resource Center Conference
Transcript of Marketing with little or no money
Marketing with Little to NO Money
No budget, No problem!Presented by Leslie McLellan
Social Media is like winning the
lottery.
As of January 2014, 74% of online adults use social networking sites.
Lake Arrowhead, CA.
Use events to help spread the
word.
Social Media Worked!
The numbers proved the ROI.
2008 $133,062.002009 $133,717.002010 $131,808.00
@LeslieMcLellan
You have to be a genius…
NOT!
Photo (CC) by Krissy.Venosdale on Flickr
Some EASY examples
Here’s another…
And one more…
Now here’s the GREAT part!
You’re NOT alone ~
Ideas and content are
all around you!!
• Have a goal or purpose that you’re working toward.• Know your audience, what they like, and what appeals to
them.• Share on all your social networks and let your followers
share as well.• Be yourself and let your personality shine through - Show
readers what’s happening behind the scenes and with your volunteers and members.
Key things to keep in mind when
posting:
Traditional vs. New mediaPhoto (CC) by MyEyeSees on Flickr
It’s a battle
Relationships with your• website reader• your members• your community at large
• Don’t try to be
something you’re not, capitalize on what sets your organization apart.
It’s all about relationships
–
Bottom line - Fish where the fish are.• Your members are on
social media, you need to be there too.
• Your social media links are just as important as your website address.
• Social media is a change in the way we all market and for those with small budgets….it’s just like winning the lottery!
Time for Questions and a BIG
Leslie McLellan
@LeslieMcLellan
