Where the Sun Still Don't Shine - Berkeley Law - University of
Marketing: Who, What, Where, When & WhyMarketing: Who, What, Where, When & Why? Email Marketing Is...
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Marketing: Who, What, Where, When & Why
Transcript of Marketing: Who, What, Where, When & WhyMarketing: Who, What, Where, When & Why? Email Marketing Is...
Marketing: Who, What, Where, When & Why
Marketing: Who, What, Where, When & Why?
Marketing: Who, What, Where, When & Why?
Who?STRATEGY
First who are you?What is your brand promise?
Then...Who is your customer?
What do they want?We need a plan!
Marketing: Who, What, Where, When & Why?
What?BRAND/CREATIVE
What is your brand?What is your brand message?
What does your brand look like?
Marketing: Who, What, Where, When & Why?
Where?VEHICLES
Where do we get this message out?What vehicles do we use?
How do we get from here to there?
Marketing: Who, What, Where, When & Why?
When & Why?RESULTS
When are the best times to post to get the best results?
Track all the results
Marketing: Who, What, Where, When & Why?
Marketing: Who, What, Where, When & Why?
Website
Your searchable contentPeople will look you up
Landing pages
Marketing: Who, What, Where, When & Why?
Video!
THE best ways to get engagement.
Marketing: Who, What, Where, When & Why?
Blog! Blog! Blog!
Yes people still read stuff.Mention other people in your blog,
sharing is caring.Organic SEO
Marketing: Who, What, Where, When & Why?
Email Marketing
Is it still a thing? Yep! It’s still a thing :)Creating a list is key. Buy vs. earned?
Offer something for free to build this list.Then make sure every email has some
sort of trackable offer.Create an email sales funnel…
use MailChimp :)
Marketing: Who, What, Where, When & Why?
SEO (See Edward Out :)
What exactly is SEO? It's like a party :)Influencers, blogs, highly rated pages
talking smack :)What is organic vs. paid? Which is
more important… better yet which one get you more bank!!!
Marketing: Who, What, Where, When & Why?
Content Marketing
What is Content Marketing?Don’t promote… Stimulate!
Add value10-4-1
Make it visual!
Marketing: Who, What, Where, When & Why?
Mobile is King!
It’s not just about finding a local restaurant anymore.
Geo Targeting/Fencing
Marketing: Who, What, Where, When & Why?
Traditional
Print adsDirect mail
TVRadio
PackagingEvents
Marketing: Who, What, Where, When & Why?
Trade Shows
Booth displayHow are you getting people there?
How are you engaging them?Follow up?
Marketing: Who, What, Where, When & Why?
