Interactions that Inspire: How Community Managers Create Customer Evangelists
Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists
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Transcript of Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists
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Bitnik Confidential – Do Not Forward
Marketing via Fan Boys/Girls: Your
Customers As Your Brand Evangelists
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Picnik Photo-editing Awesomeness
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Why Picnik is a fan of fans• Launched in 2007• 14+mm Uniques/Month• 40+mm Visits/Month• 1+mm Daily/Visits
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What is a fan?
Love + Influence + Megaphone
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Give ‘em Something to Love• Brand• Product• Value/Price• Customer Service• PR/Advertising
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Brand• Apple• Disney• Mini Cooper• Picnik
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Product• iAnything• Boxee.tv• Virgin America• Picnik
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Value/Price• Costco• Hotwire• Trader Joe’s• WalMart• & Picnik
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Customer Service• Southwest Airlines• Nordstrom• Zappos/Amazon• Starbucks• Yes, Picnik
*Peter Hartlaub -The Poop blog
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PR/Advertising• Southwest Airline • Pemco • Bacon Salt• TOMS
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Who is an influencer?: the power or capacity of causing an
effect in indirect or intangible ways : sway: one that exerts influence
~Merriam-Webster
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Influence the Influencers• Identify • Cultivate• Grow
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Identify – Pay Attention• Tweeting?• Commenting?• Blogging?• Giving feedback?• Recommending?• Posting?• Traffic Sources?
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Cultivate – Make ‘em feel special
• Create a fan program
• Listen & let them know it
• Make it personal• Thank/
Acknowledge• Feed the Beast
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Featured Picniker - Katie
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Grow – Who could be a fan?• Identify Verticals• Tap into
Conversations• Introduce & Insert
in a helpful way• Stay involved in the
conversation• Don’t be afraid to
direct them elsewhere
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Curious Kiwi - Brenda
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Megaphone – Need to be heard
• Ideal if have a big voice already• Provide an outlet• Make it easy to share• Provide the content• Make them a hero
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Love + Influence + Megaphone
+ Embrace - Control
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Thank - you