Marketing & Value Chain

7
MARKETING professional services

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Transcript of Marketing & Value Chain

Page 1: Marketing & Value Chain

MARKETINGprofessional services

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How it works

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Pulling rabbits out of hats…

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The MarketingConcept

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Value ChainTraditional

New Perspective

customer

Customer

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Complete Marketing Strategy

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http://www.youtube.com/watch?v=bclHZF5Rj34

http://www.youtube.com/watch?v=PBEWHy6khZw&feature=related

http://www.youtube.com/watch?v=bclHZF5Rj34
http://www.youtube.com/watch?v=bclHZF5Rj34
http://www.youtube.com/watch?v=bclHZF5Rj34
http://www.youtube.com/watch?v=PBEWHy6khZw&feature=related
http://www.youtube.com/watch?v=PBEWHy6khZw&feature=related
http://www.youtube.com/watch?v=PBEWHy6khZw&feature=related

Groundnut Market Value Chain Profile 2016 - … Publications...1 A PROFILE OF THE SOUTH AFRICAN GROUNDNUT MARKET VALUE CHAIN 2016 Directorate Marketing Tel: 012 319 8455

Groundnut Market Value Chain Profile 2016 - … Publications...1 A PROFILE OF THE SOUTH AFRICAN GROUNDNUT MARKET VALUE CHAIN 2016 Directorate Marketing Tel: 012 319 8455

BEETROOT VALUE CHAIN PROFILE - nda.agric.zanda.agric.za/doaDev/sideMenu/Marketing/Annual Publications... · A PROFILE OF THE SOUTH AFRICAN BEETROOT MARKET VALUE CHAIN 2014 Directorate

BEETROOT VALUE CHAIN PROFILE - nda.agric.zanda.agric.za/doaDev/sideMenu/Marketing/Annual Publications... · A PROFILE OF THE SOUTH AFRICAN BEETROOT MARKET VALUE CHAIN 2014 Directorate

Value Chain Management Integrating Marketing and Logistics · Value chain management refers to the value chain concept by PORTER that integrates the primary activities such as logistics

Value Chain Management Integrating Marketing and Logistics · Value chain management refers to the value chain concept by PORTER that integrates the primary activities such as logistics

Supply chain marketing: Value creation through the …tencelat20.lenzing.com/fileadmin/template/downloads/03_Dorner.pdf · Supply chain marketing: Value creation through the ... Denim

Supply chain marketing: Value creation through the …tencelat20.lenzing.com/fileadmin/template/downloads/03_Dorner.pdf · Supply chain marketing: Value creation through the ... Denim

Digital Environment Marketing Presentation – Online Value Chain Dynamics (MKTG-7546, Module 1)

Digital Environment Marketing Presentation – Online Value Chain Dynamics (MKTG-7546, Module 1)

Internet Marketing - The Internet Value Chain

Internet Marketing - The Internet Value Chain

NTFP S VALUE CHAIN DEVELOPMENT FOR URAL C …The value chain approach is a heuristic, ... importance for food and medicinal value ... stakeholders in value addition and marketing of

NTFP S VALUE CHAIN DEVELOPMENT FOR URAL C …The value chain approach is a heuristic, ... importance for food and medicinal value ... stakeholders in value addition and marketing of

Preliminary value chain analysis of gum and resin marketing in Ethiopia

Preliminary value chain analysis of gum and resin marketing in Ethiopia

THE EFFECTS OF GROUP MARKETING ON COFFEE VALUE CHAIN ...

THE EFFECTS OF GROUP MARKETING ON COFFEE VALUE CHAIN ...

Value chain stages Input Supply Production Trading/Marketing (primary collector) Processing Trading/ Marketing (Wholesaler, Retailer) Consumer.

Value chain stages Input Supply Production Trading/Marketing (primary collector) Processing Trading/ Marketing (Wholesaler, Retailer) Consumer.

GROUNDNUT MARKET VALUE CHAIN PROFILE 2013 … Publications... · 1 GROUNDNUT MARKET VALUE CHAIN PROFILE 2013 Department of Agriculture, Forestry and Fisheries Directorate Marketing

GROUNDNUT MARKET VALUE CHAIN PROFILE 2013 … Publications... · 1 GROUNDNUT MARKET VALUE CHAIN PROFILE 2013 Department of Agriculture, Forestry and Fisheries Directorate Marketing

Chain activity integrators - KIT - Portal · Chain actors Chain activity integrators Chain ... Coca Cola and PepsiCo, ... to do a marketing/value chain analysis and business plan.

Chain activity integrators - KIT - Portal · Chain actors Chain activity integrators Chain ... Coca Cola and PepsiCo, ... to do a marketing/value chain analysis and business plan.

Groundnut Value Chain and Marketing Assessment in … Value Chain and Marketing Assessment in Eastern Province, Zambia Prepared for the Conservation Farming Unit by Sally Ross and

Groundnut Value Chain and Marketing Assessment in … Value Chain and Marketing Assessment in Eastern Province, Zambia Prepared for the Conservation Farming Unit by Sally Ross and

OSTRICH MARKET VALUE CHAIN PROFILE - … Publications...1 A PROFILE OF THE SOUTH AFRICAN OSTRICH MARKET VALUE CHAIN 2016 Directorate Marketing Tel: 012 319 8455

OSTRICH MARKET VALUE CHAIN PROFILE - … Publications...1 A PROFILE OF THE SOUTH AFRICAN OSTRICH MARKET VALUE CHAIN 2016 Directorate Marketing Tel: 012 319 8455

Mollusc Marketing System through Value Chain Analysis with ...

Mollusc Marketing System through Value Chain Analysis with ...

Marketing Efficiency and Value Chain Analysis: The ... - us

Marketing Efficiency and Value Chain Analysis: The ... - us

GRAIN SORGHUM MARKET VALUE CHAIN PROFILE 2012 … · GRAIN SORGHUM MARKET VALUE CHAIN PROFILE 2012 Department of Agriculture, Forestry and Fisheries Directorate Marketing Private

GRAIN SORGHUM MARKET VALUE CHAIN PROFILE 2012 … · GRAIN SORGHUM MARKET VALUE CHAIN PROFILE 2012 Department of Agriculture, Forestry and Fisheries Directorate Marketing Private

Marketing Campaign Analytics Solution Framework · the marketing campaign value chain. The Capgemini Marketing Campaign Analytics solution framework ensures that decisions on marketing

Marketing Campaign Analytics Solution Framework · the marketing campaign value chain. The Capgemini Marketing Campaign Analytics solution framework ensures that decisions on marketing

Smallholder pig production and marketing value chain in Uganda ...

Smallholder pig production and marketing value chain in Uganda ...

Analysis of Honey Value Chain and Marketing System: The ...

Analysis of Honey Value Chain and Marketing System: The ...