Marketing Vacant Sites in A Challenging Economy

Community Planning Consultantswww.birchlerarroyo.com

BIRCHLER ARROYOAssociates, Inc.

Challenge

•City of Rockwood, Michigan has an existing Industrial Park with substantial vacant land and some vacant buildings

• Partially platted in 1988

• Industrial park has excellent regional access and utilities

•City and County looking for a way to show development potential to possible industrial users

Previous Marketing Sketch

Solution

Birchler Arroyo Associates, Inc. was retained to prepare color sketch plan and renderings of development potential of vacant sites

• The 3-D model can be updated, • Various building perspectives can be shown, • Video fly-throughs can be created, and• All products are internet-ready

Rockwood Commerce Park Lot Layout Concept Plan

Not to scaleNote: This Lot Layout Concept Plan Shows a combination of existing and possible future lot lines. For those parcels that have not been created, City approval of further division of the property will be required.

Woodruff Road

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Rockwood Commerce ParkConcept Plan - Parcel A

Parcel A – Plan View

Lots 1 and 2, Rockwood Commerce Park No. 1

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Russell Drive

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Russell Drive

Gossett Drive

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Note: This hypothetical development concept shows two buildings with a total of ~41,750 sq. ft. on a parcel (two lots) of approximately 141,000 sq. ft.

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Woodruff Road

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Site Plan Overview

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Sample of IndividualParcel Sheets

Rockwood Commerce ParkConcept Plan - Parcel H

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Note: This hypothetical development concept shows one building with a total of ~115,420 sq. ft. on a parcel of approximately 502,000 sq. ft.

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Woodruff Road

Woodruff Road

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Parcel H – Plan View

Site Plan Overview

Sample of IndividualParcel Sheets

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Rockwood Commerce ParkConcept Plan

Parcel Building Area Lot Area % Lot CoverageA 41,750 140,990 30%B 15,441 62,933 25%C 21,510 66,814 32%D 21,224 66,297 32%E 54,861 170,742 32%F 60,452 298,047 20%G 54,824 210,085 26%H 115,420 502,062 23%I 60,414 247,138 24%J 95,702 385,517 25%K 64,845 233,413 28%L 31,845 126,346 25%

Not to scale

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Woodruff Road

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Total Potential New Building Area =Approximately 638,300 square feet

Conceptual New DevelopmentPotential Buildout

Existing BuildingFuture BuildingConcept

Note:: This Concept Plan is intended to show possible future development based upon building lot coverage ranges similar to developments previously approved. Actual building coverage will depend upon a detailed site investigation and formal site plan to determine compliance with the City’s Zoning Ordinance. N

Rockwood Commerce Park

The potential for over 600,000 square feet of new development and tools to market it.

Community Planning Consultantswww.birchlerarroyo.com

BIRCHLER ARROYOAssociates, Inc.