Marketing Using WhatsApp
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Transcript of Marketing Using WhatsApp
Manan Choksi Regional DirectorRE/MAX Mumbai Gujarat Maharashtra
Marketing Using WhatsApp
WhatsApp killed SMS
What can be sent?
Text - 500 characters
Who moved my cheese?
• Mode of mass communication keeps on changing.. – Direct Mail – cost became very high– Phone call – DND list – Email – Spam filters – SMS – TRAI regulations– Facebook Messages – Get pushed to “other
Folder”– Whats App – ???
Methods of sending messages
• Personal• Broadcast• Bulk
– Software– Service of company
• Very time consuming
• Maximum 256 numbers• Need to have your number saved in their
address book only then they will get broadcasted message
• Outsource to company• Easysoft Technologies• IBN Technologies Limited
• Some companies have database and you have just give message and money
• Other companies give software from which you can send the message in bulk
• This is not allowed by Whats app and can be stopped any time.
What should not be done
• Spam don’t over use as it may get you block out
• Everyday message?• Only property advertisement• Heavy files frequently
• Most people dislike groups where they don’t know members
• Avoid making groups of unknown people• Don’t post advertisement on groups
• Put good profile photo• Update status regularly • Put photo with RE/MAX logo sometimes so
friends know you are with RE/MAX • Keep changing
Don’t change numbers
• If you change your number your contacts will lose you and broadcast may not work
• Response quickly to a WhtsApp • When you read a message & task has to be
done. Note it in task list in mobile at the same moment.
• Mute groups who have fun stuff so your work is not disturbed
• Only in blackberry there is broadcast list option• Don’t over use WhtsApp
2 Smart phones
• Keep one smart phone for:– Calling– Email– Browsing
• Keep one for WhtsApp• You can configure different smart phone with
your popular number
Key is Database
• Always save mobile number of your contacts may be they are in your WhatsApp automatically
• For the groups you are in search for people who may not mind if you add them.
• Look for all contacts and add them on WhtsApp
• Make different broadcast list like– Brokers – Past Clients– Friends– Relatives
to send targeted contact.
• I have 7000 people in my address book • But not all are getting WhtsApp as not all
numbers are stored as mobile number• So save all numbers as mobile to get in
WhatsApp• Save all incoming calls (advertise/contacts) so
they can be kept in touch - free
A good companion to Whats App
• Check number from the world’s largest phone book– It shows the True name of the Caller– It finds contact details globally– Integrated caller ID service– Call blocking functionality – Social media integration to keep phonebook up-to-date– It is available for Android, BlackBerry OS, iOS, Series
40, Symbian s60, BlackBerry, and Windows Phone– Useful to stop pesky calls
• Build database • Keep in touch • Use Whats App appropriately• Do deals!