Marketing Update Jan 2015brandsite.jockeyinternational.com/wp-content/uploads/2015/01/Swire... · 2...
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1 Marketing Update Jan 2015
Transcript of Marketing Update Jan 2015brandsite.jockeyinternational.com/wp-content/uploads/2015/01/Swire... · 2...
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Marketing Update
Jan 2015
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Agenda
Marketing Updates for Jockey Thermal (Nov 2014-Feb 2015)
2015 Upcoming Marketing Campaign
Apr – May: SS15 Europe Line
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Media Exposure
Selected Print Media
- Target HK Top Circulation Magazines & Newspaper to penetrate the market
(including Tourist)
- Tailor made the design & pitching message to target different type of customers
Oriental Sunday Sudden Weekly Jessica Weekly & Traveler
Circulation : 195,941 Circulation : 851,559
Banner Adv Format
Apple Daily Headline Daily
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Media Exposure
Total Circulation : 591,000
Jessica Traveler Nov issue
TARGET AUDIENCES:
• China travelers with high consumption power
FREE DISTRIBUTIONS in HONG KONG
• Selected HOTELS / Shopping Mall / Site-seeing Areas
FREE DISTRIBUTIONS in CHINA
• Selected TRAVEL AGENCY At Shanghai & Guangzhou
• Airports Lounge
Selected Print Media
- Increase brand awareness among China Tourist market
Advertorial
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Media Exposure
Selected ATL Media
- Maximize the exposure and increase impact for Jockey Thermalwear
Format : Sponsor Adv for 881 Weather Report (8’)
Period : 12-23 Jan 2015
Format : Train Door Window Sticker
One x Half Train at Tsuen Wan Line &
Tseung Kwan O Line
Period : 8-29 Jan 2015
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PR coverage for Jockey Thermal
PR Coverage, valued HK$203,000 (Dec 2014 – Jan 2015)
Date: 9-Dec-14
Publication: East Touch -Choco
Date: 11-Dec-14
Publication: am730
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PR coverage for Jockey Thermal
Date: 16-Dec-14
Publication: Metro
Date: 28-Dec-14
Publication: Sing Pao
Daily News
Date: Jan issue
Publication: HIM
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PR coverage for Jockey Thermal
Date: 19-Nov-14
Publication: ronaldseto.wordpress.com
Link: http://ronaldseto.wordpress.com/2014/11/19/jockey-
thermal-underwear-collections/
Date: 20-Nov-14
Publication: misstiara.com.hk
Link:http://www.misstiara.com.hk/?fashion=%E5%9A%B4%E9%81%B8%
E4%BF%9D%E6%9A%96%E5%85%A7%E8%A1%A3&id=990
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PR coverage for Jockey Thermal
Date: 8-Dec-14
Publication: fashion-premiere.com
Link: http://www.fashion-premiere.com/?p=10017
Date: 11-Dec-14
Publication: am730 online
Link: http://www.am730.com.hk/article-240473
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PR coverage for Jockey Thermal
Date: 17-Dec-14
Publication: soleisure.com
Link:http://www.soleisure.com/Soleisure/GetArticleDetail/3
2338e22-6f2e-49ff-956f-de96950515db
Date: 19-Dec-14
Publication: qmodes.com
Link: http://www.qmodes.com/?p=8537
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Joint Promotion
Objective:
1. Reach new potential customers
2. Drive traffic in-store through attractive offers
3. Increase Jockey Brand Awareness
Reach Database :
130,000 Hong Thai Members
Joint Promotion with the NO.1 Travel Agency in HK (Launch in Dec)
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Joint Promotion
- Coupon seeding to Fun Ski Seminar and selected tea gathering
- Increase brand awareness and draw traffic and additional sales to shop
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Joint Promotion
Hong Thai Member Zone Banner
Website Main Page Banner Branch poster and TV banner
- Jockey Thermal key message have been delivered to over 100K Hong Thai
members to enhance brand awareness and recruit new potential customer
Hong Thai Member eDM (Database : 130,000)
Hong Thai Facebook (Total Fans : 147,900)
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Jockey CNY Premium
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Thank you
