Confidential

Marketing Travel Activities to Asian VisitorsBy Eric Gnock Fah

Co-founder & President of Klook

9 March, 2018

Klook is Asia’s largest online and mobile booking platform for a wide range of in-destination travel services

namely:

One-Stop Platform for Travelers to Book In-Destination Services

Local Transfers & WiFi

Attractions & Shows Activities & Experiences Tours & Sightseeing

Food & Dining

Partnering with 3,000+ Industry Partners

Attractions & Shows

Activities & Experiences

Tours & Sightseeing

Transfers & WiFiFood & Dining

Covering 150+ Destinations and 35,000+ Bookable Travel Services

Direct partnerships with 4,000+ travel service providers worldwide

Localized content and 24 hr customer service

post-booking user reviewsin 8 different languages

monthly visits to Klook website and app

Mainland China, Hong Kong & Taiwan

45%

User Location Breakdown

South Korea & Japan 10%

Southeast Asia 35%

US, EU, AU10%

Age Breakdown

Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45+

15% 60% 22% 3%

User Statistics

12 million >2 million

Multi-language & Service

8 languages

Asia’s Largest Direct to Consumer Travel Destination Platform

Recognized as the Go-To Travel App by Apple App Store and Google Play

of the purchase were made via our mobile platform

70%

Exclusive Member-only Privileges

Curated Recommendations with Verified User Reviews

Carefully selected activities by Klook Curators with2 million+ user-generated reviews

2

Member-only rates, skip-the-line accessand many other special privileges

Value Proposition to Travelers

Best-in-Class Customer ExperienceSeamless & Hassle-Free

Instant Confirmation and Same-Day Booking

QR-code enabled Mobile vouchers

Value Proposition to Travelers

8 languages supported

Flexible payment methods

24 hrs / 365 days supportDedicated customer service

Phone, email, chat support provided in 8 languages

24 Hrs / 365 days support

Supporting 30+ currencies & flexible payment methods

Asia's Fastest Growing Travel-Tech Company Funded by the World’s Top Investors

● Headquartered in Hong Kong

● Team of 500+ across 15 offices globally

● ~US$100 million funding from:

● Recognition and Awards from:

Confidential

The Asian Opportunity

Asia Travel Market is Highly Diverse

Hong Kong, Taiwan, and

Mainland China37%

(68.7 M)

Southeast Asia + India

32%(59.6 M)

Rest of North Asia31%

(58M)

Source: Mastercard (2016); Klook Estimate

Source: mastercard (2016). Same-day travels have been excluded for Mainland China

Mainland China37% (68.7 M)

Southeast Asia + India32% (59.6 M)

Japan + South Korea20% (38.1M)

Hong Kong + Taiwan11% (19.9M)

Source: mastercard (2021 forecast)

Mainland China41% (103.4 M)

Southeast Asia + India32% (80.6 M)

Japan + South Korea17.9% (45M) Hong Kong + Taiwan

9.2% (23.1M)

Independent Travel~65% (45 M)

Independent Travel~85% (17 M)

Independent Travel~75% (45 M)

Independent Travel~60% (23 M)

Asia Travel Market is Driven by Millennials

Source: Huffington Post; Capturing-the-Asian-Millennial-Traveller; Visa (2017)

Asian Millennials Travel Spending ForecastGlobal Travel Spending Forecast

Increase by

42% Increase by

60%

Increase by

30%from 26 million in 2016 to 34 million in 2030

Asian Outbound to EUNumber of Visitors Forecast

Asian millennials account for around

1 billionof the world’s population

4.2 trip / year

2.9

3.2

Travel Most FrequentlyAsian millennials travel expenditure increased

60%from $210 billion in 2016to $340 billion in 2020

High Growth for Travel Spending

50% 21% 25%

More Mobile Driven

4.2 Asian millennials take

tripsper year

travelers aged 31-45 take about 2.9 trips per year

50%

21%25%

APAC US UK

% of Online Travel Sales

Shopping Becoming a Less Important Things-to-do during Travel

Source: Euromonitor (2014)

Source: Euromonitor (2014), Oliver Wyman (2016)

30% 18%

Shopping Expenditure/Trip Dropping

Asian Millennial Insights for Travel Activities in Europe

Short Haul

Long Haul

Data Source: Klook 2017 Transaction Data

Rank Countries

1 UK

2 France

3 Italy

4 Netherlands

5 Spain

6 Iceland

7 Germany

8 Austria

9 Switzerland

10 Greece

Most Popular Countriesfor Activities Booking

Asian Millennials

tend to travel in group of 2~3 pax

Types of Tours & Attractions Visited

48%Nature /

SightseeingAttractions

30% 12%Culture

10%Shows

By Travel Companion

Family 6%

Friends 32%

Couples 35%

Solo 18%

Other 9%

Increasing Sales through Direct-to-Consumer Marketing

Creative Promotion Campaigns

High-Performance Digital Advertising

Above-the-Line Advertising

Increasing Sales through Direct-to-Consumer Marketing

Editorial and Video Content Marketing

Influencer Marketing Social Media Marketing

Increasing Sales by Partnering with World-Leading Brands

Destination Marketing with Tourism Boards

Collaboration with Travel & Lifestyle Brands

Credit Card & Digital Wallet Promotions

Increasing Sales through a Network of over 4,000 Distribution Partners

Loyalty Programs

Financial InstitutionsAirlines

Airlines & Hotels Chains

Providing sophisticated integration solutions, Klook connects local travel service providers to over 4,000 distribution partners worldwide

e-Commerce Platforms

Digital Payment Wallets

Travel Content Sites

OTAs & Offline Travel Agencies

Thank Youpartnership@klook.com