MARKETING TRANSFORMATION!SUCCESS STORIES

EPISODE 2 | Lauren’s Hope

This is !Jenna White.

2 LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM

Jenna is the Marketing Director!of Lauren’s Hope, !an e-commerce company !that provides !fashionable !medical alert !bracelets.!

3 HTTP://LAURENSHOPE.COM

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Like most e-commerce companies, Lauren’s Hope needs to drive traffic to its website and then !convert those website visitors into customers.

5 HTTP://HUBSPOT.COM/MTW

But that was before !she realized how much !more targeted !& cost-effective !her efforts would be !if she focused less !on getting in front !of customers & more !on getting found "online.!

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So Jenna decided to transform !her marketing from mostly outbound !to mostly inbound—which meant !focusing more on blogging, !search engine optimization, !& social media.!

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And !the !results?

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600% !

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spike in website traffic.

40% !

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year-over-year !sales growth.

marketing "transformation.

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That’s a real

HTTP://HUBSPOT.COM/MTW

Last week I spoke with a customer !who found us through our blog, !became a subscriber !& was sharing our website information with others"BEFORE placing her first order. !

If I had to choose one word to describe !the effects of inbound marketing !it would be: !

GROWTH.”

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“JENNA WHITE, MARKETING DIRECTOR LAUREN’S HOPE

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57% of businesses have !acquired a customer !through their !company blog.

SOURCE: HUBSPOT, 2011

FACT:

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67%of B2C companies !

and 41% of B2B companies

have acquired a customer !through Facebook.

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70% !of the links search users !

click on are organic—not paid.

SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007

IT’S TIME TO

YOUR MARKETING.

TRANSF RM

16 HTTP://HUBSPOT.COM/MTW

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MARKETING "TRANSFORMATION "WEEK

5 days. 50 prizes. 500 tips.!

Learn, win, transform! http://HubSpot.com/MTW

April 4-8, 2011