Marketing Training for Getaway Enterprises
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Transcript of Marketing Training for Getaway Enterprises
MARKETING TRAINING
Getaway Enterprises
3595 Hiram Douglasville Highway
Hiram, GA 30141
770-439-7989
AGENDA Reasons for Training Who We Are Call Backs Focus / Preparedness Attitude / Self
Motivation Booking Days Communication
Tone Volume Speed Listening Language Open Ended Questions
Opening Statement Confirming Closing Statement Role Play Goals
Personal Professional
Lead Sheets Notations Marking Out Names Doodling Company Property
Q & A
REASONS FOR TRAINING
Increase Productivity
Raise Confidence Levels
Boost Employee Engagement
Innovation and Nimbleness
Shows Company Cares
Room for Self Improvement
WHO WE ARE Sunset Harbor based out of Willis, Texas
An independent marketing company
contracted through RCI to make calls to RCI
members.
We are an out going call center.
CALL BACKS Managers Only
No Calls From Home
No Giving Cell Number
Jessica Poole – Assistant Manager
No Shows
NQ’s
Cancellations
FOCUS & PREPAREDNESS
Leave Issues at the
door
Keep Talking Down to
a Minimum
Awareness of City,
Dates, and Times
Script
Booking Sheets
Addresses
Writing Utensils
No Personal Calls
ATTITUDE & SELF MOTIVATION
Be Positive
Smile and Dial
Don’t Allow Last Call to Affect the Next
Be Proud of Accomplishments
Keep Eye on Objective or Goals
Strive to Improve
BOOKING DAYS Two Days at a Time Only
o Do Not Overload Client w/ Days and Times Always answer question with – Which day
works better for you? They’ve Made an Investment – Advantageous
to attend to learn about newly implemented benefits
Proper Screening – Avoid NQ’so Are they a timeshare deed ownero All members listed on the deed MUST attendo Meeting will last 90 minutes!!
Firm and Assertive Closing
COMMUNICATION‘Every word creates images in the mind
of the caller…..’ Tone
Monotone Disinterested Emotional (e.g. Anger, Stress, Panic, etc.)
Volume Loud Whisper Hard of Hearing Calls
Speed Racing through script
COMMUNICATION CONT.
Listening What does ‘Client Need’ and Give it! Are They on the Fence Are They Angry or Dissatisfied with RCI
Language Use Positive Vocabulary
Advantageous, Enhancements, Investment, Savings
Open Ended Questions Who is on the Deed What Time Works Better for Your Schedule
OPENING STATEMENT
SmileBe SincereProject Enthusiasm
Emotions can trigger the sale,
but emotions can also destroy the
sale. One definition of sales is ‘a
transfer of enthusiasm from one
person to another’
CLOSING STATEMENT Firm Commitment
Let them know by reserving this
appointment another party will not be able
to attend, so can I count on you to be there?
Give Reminder of Set Appointment
I have your reservation scheduled for
(Time)____, at (Restaurant)_____, on (Day)
____. Thank you and enjoy your meal.
CONFIRMING Must Be a Firm Confirmation
Put me down and let me check with my spouse Is NOT a firm confirmation
Reiteration Length of Meeting Must Be a Timeshare Owner All Deed Owners Must Attend
Assertive If I reserve this time for you another party will not be
able to attend…..
Quick and Happy Wrap Up
ROLE PLAYoScenario’s• Difficult Calls
• Eager Client Calls• Full Script Reading
• Incomplete Script Reading
oDiscussion’s
GOALS Personal
Daily, Weekly, Monthly
Short Term
Long Term
Professional
One Per Hour
Eight A Week
80% a Week
LEAD SHEETS Notations
Disconnected Number (DISC) No Time Share (NTS) Wrong Number (W#)
Marking Out Names One Line First Name on Left
Doodling Distances From Restaurant Dots On Left Side of Lead (Keep Place) Dashes In Lead Telephone Numbers
Company Property Immediate Termination for Copying or Taking Home Leads Possibility of Charges Pressed for Theft
QUESTIONS