Marketing & Training Division Reported by Le Kim Minh.
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Transcript of Marketing & Training Division Reported by Le Kim Minh.
Marketing & Marketing & Training Training DivisionDivision
Reported by Le Kim MinhReported by Le Kim Minh
Marketing Marketing DepartmentDepartment
1
II Performance Introduction
Agenda
IIII BM Training
Performance introduction
Premium & PFYP
8th WKM 2010(1~8)
Prem PFYP Prem PFYP
Total(Billion) 6.7
4.68(58%)
40.728.5
(55%)( ) is percentage of Vietnamese Target
3% growth rate than 7th WKM
3
3.0
4.8
3.0 2.6
3.4 3.613.30
1.80
3.30
3.00
3.60 4.30 4.554.68
1.0
2.5
4.0
08 09 10 11 12 13 01 02 03 04 05 06 07 08
PFYP Trend
Performance introduction
2789 2980
3704
25603051
3692
3103
3656
1369 1271 1100 879 923 982 884 1021
248 238 271 295 318 320 302 326
0
500
1000
1500
2000
2500
3000
3500
4000
WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7 WKM 8
Part time Full Time SM/PreBM
5
Headcount Trend
PERFORMANCE INTRODUCTION
Part timePart time
Full timeFull time
5,0035,003TOTALTOTAL
ASSESS
MONTH
217
660
438
662
21297
212263
429
191221
787247154136
WKM 01 WKM 02 WKM 03 WKM 04 WKM 05 WKM 06 WKM 07 WKM 08
PERFORMANCE INTRODUCTION
Headcount Trend
PROMOTEDPROMOTED SAS SAS
New IANew IA
First month IA 1 policy ratio
21% 19% 21%
31%34%
29% 33%30%
WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7 WKM 8
First month IA production
1.8
1.1
2.22.5
2.83.3
3.5 3.4
0.3 0.2 0.30.6 0.7 0.7 0.8 0.8
0.00.51.01.52.02.53.03.54.0
WKM01
WKM02
WKM03
WKM04
WKM05
WKM06
WKM07
WKM08
Avg PFYP (FT) Avg PFYP (PT)
PERFORMANCE INTRODUCTION
Average Productivity (M) Target 5mil
SM personal sales
21%
11%
20%
29%
35% 36%32% 33%
0%5%
10%15%20%25%30%35%40%
WKM 1 WKM 2 WKM 3 WKM 4 WKM 5 WKM 6 WKM 7 WKM 8
% attain quota
INCREASE SM PERSONAL SALES
Target 60%
ConclusionConclusion
•Sale Target do not reach but keep
growing .
•Full time’ productivity need improve.
•SM personal sale is becoming more stable
but we still need to improve.
PFYP
Head-count
• After assessment from 7th WKM, we
continue to recruit more new agents
1
IIII
AGENDA
BM Training
How do we keep the rapid growth?
More new BM joined to our companyMore SM promoted to BM
Need to learn more professional skillsKnow our company cultures and
regulation Help our company future development
Content of BM training
Day1:Introduction of BM’s responsibilityHow to attract agents to join morning
meeting?How to improve sales management?How to make monthly plan?Knowledge of company operation
Content of BM training
Day2How to make CIW more effective?How to Make PRP and PFC?How to encourage and motivate agents?How to increase sales during weekend
time?
Keep follow up assignment +homework certificate
Training Training DepartmentDepartment
OUTLINE
THIS MONTH ACTIVITIES
NEXT MONTH
PLAN
THIS MONTH ACTIVITIES
CONDUCT BASIC TRAINING COURSES
IA ‘S PRODUCTIVITY IN 1 ST MONTH
SUPPORT AGENCY TO OPEN PROVINCIAL COURSES
COACHING FOR NEW TRAINERS
TRAIN RSS & DSS FOR EAS, SM
ACE (VN) starts to sell one new product Global accident insurance SA : 250 mil - 2 bil vnd
Ex : SA 1bil : 1.75 mil vnd Starting date : 26/08/2010
THIS MONTH ACTIVITIES
Source: Vietnambusiness.asia
NEWS
THIS MONTH ACTIVITIES
124
178
63
29
718
THIS MONTH ACTIVITIES
104
474
511
616
559
570
718
THIS MONTH ACTIVITIES
HANOI
HCM
CANTHO
DANANG
DONGNAI
IA ‘S PRODUCTIVITY IN 1 ST MONTH
THIS MONTH ACTIVITIES
INCREASE NO OF TRAINING COURSES
8 COURSES
4 COURSES
22 TRAINING COURSES/MONTH
THIS MONTH ACTIVITIES
RSS & DSS IN TURNS
PROVINCIAL COURSE
BDO
TRAINER
THIS MONTH ACTIVITIES
NEXT MONTH PLAN
COACHING FOR NEW TRAINERS
JOIN AGENCY MEETING
BASIC COURSES & ADVANCED COURSES
SHOOT FILM ABOUT THE WHOLE TRAINING PROGRAM PA & FFC
FILM ABOUT TOP SALE AGENTS FOR MOTIVATION IN AGENCY
SUPPORT HAI PHONG OFFICE