Tools & Techniques for Addressing Component Vulnerabilities for PCI Compliance
Marketing Tools for Component Manufacturers
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Transcript of Marketing Tools for Component Manufacturers
Marketing Tools for Component Manufacturers
Who We Are and What We Do…
Introductory Overview3-time recognition
2011, 2012 and 2013
America’s Fastest Growing Companies
Marketing Now
• Marketing is measurable when marketers go beyond print as a means of branding and lead generation.
• Social Media is an integral component of marketing mix and is measurable, traceable, and delivers brand value.
• Search Engine Marketing is now viewed as marketing.
• Companies can easily build their own communities and develop
external content strategies.
• Users are increasingly relying on smart phones and mobile devices for search tools and accessing company contact information.
• Engineers favor companies that provide access to 3D content to
eliminate drawing steps.
Media consumption has changed…
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WTWH Media was founded on two basic (but important) principles we still operate by:
• The user is in control of how they consume information• Marketers must have ROI for their marketing investment
WTWH Media is…
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• Core Values:
– Embrace technology
– Enable participation
– Lead not bleed technology applications
– Eliminate risk for customer to participate
– Content encompasses vastly more than just editorial material
Our Approach: Integrated Media
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Web site
Video
E-newsletters
Social Media
Engineering Exchange
LeadGeneration
Podcasts
Webinars
DW Monthly Magazine Audience Info
• BPA Audited Print Magazine – 40,000 Circulation• Digital Delivery: 100,000 Each Month: Digital Link• From audience above, 100% in aerospace, appliance,
food & beverage, energy, medical equipment, semiconductor, off-highway, robotics and material handling/conveying.
– Key Technology that audience buys, recommends or specifies
» Mechanical = 79.4» Materials = 73.9%» Fastening & Joining = 61.5%» Electrical & Electronic = 74.7%
DW Targeted Print Supplements
NEWLY ADDED!
DW Integrated Issues
“Leadership in Engineering” (Jan.) print & Online
Technology-Based Supplements
DW On-Line Audience Review
• 120,000 opt-in email subscribers• 550,000 Network users accessing 5m page views • 110,000 Likes on Facebook• 16,500 followers on Twitter• 15,500 members in LinkedIN• 13,300 members of Engineering Exchange• 868,200 views YouTube Channel
• What this means: Design World has built the largest engaged integrated print and online network for reaching design engineers.
…Online
DW: Digital Opportunities to Engage Our Audience
• Integrated Programs & Educational Focus– key Design World Products to consider:
• Custom Co-Branded E-news • Webinar • E-blast – White Papers/Case Studies• Text Based E-news• Banners• Social Media• Banners• Print Message
Over 300 Registrants for this Webinar
Over 500 leads from this Custom Third Party Campaign
Webinar Options
• Editorial Webinar- Panel discussion about broad topic (up to 4 presenters/sponsors)
- 10-15 minute presentation- Promotion starting 3 weeks prior through Email, Online & Social Media
channels- Flat rate with stated minimum registrant goal (info shared amongst sponsors)
• Custom Webinar- Customer determined topic with tutorial theme (sole presenter/sponsor)
- 35-45 minute presentation- Promotion starting 3 weeks prior through Email, Online & Social Media
channels- Costs controlled by Cost-per-Lead model (generally $40/lead)
Two options for exposure through a thought-leading, Q&A presentation…
Engineering Exchange
Go where your audience is…
• We acted as catalyst
• Created based on Linkedin feedback
• Continue to listen and develop
• Embrace change and transparency
• Custom Groups for focused Topics / Technology
Industry Recognition
• “Inc 5000 List of America’s Fastest Growing Companies” – 2011, 2012 and 2013– http://marketing.wtwhmedia.com/inc-5000
• What to consider when greenlighting an app
- http://www.foliomag.com/2011/what-consider-when-greelighting-app• “Science of Generating Leads”
– http://www.btobonline.com/apps/pbcs.dll/article?AID=/20061009/FREE/610090711
• Crunch Time: Publisher’s face the challenge – http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090717/MEDIABU
SINESS/307089999• Two former Penton sales reps take on the big boys
– http://www.foliomag.com/2008/wtwh-media• So, What business are you in
– http://www.foliomag.com/2009/scott-mccafferty• The Tipping Point is here….so called smart guys
– http://www.foliomag.com/2008/2008-tipping-point-here• WTWH founders went from ads sales to integrated media
– http://blog.cleveland.com/business/2009/02/wtwh_media_founders_went_from.html
• Tech Talk: Engineering Site gets video results– http://www.inc.com/internet/articles/201004/tech_talk_Matheson.html
• Changes in Media; An entrepreneur’s dream– http://tinyurl.com/4gz5gen