Marketing to Tomorrow’s College Student
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Transcript of Marketing to Tomorrow’s College Student
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MARKETING TO TOMORROW’S COLLEGE STUDENT
Dewayne NeeleyDual Credit Program SpecialistWestern Kentucky University
Bowling Green, Kentucky
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Marketing:
the process or technique of promoting, selling, and distributing a product or service.
(Merriam-Webster)
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To the High School
• School/class visits• Informational program brochures• Pens• Student ID cards• Shirts for counselors, teachers• Posters
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To the High School
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To the Community
• Newspaper ads• Radio spots• Local business journal• Program’s website
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To the Community
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To the WKU Campus Community
Focus on WKU:Admissions event
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To the WKU Campus Community
Tailgate
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To the WKU Campus Community
Tailgate
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To the Next Level
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Dewayne NeeleyDual Credit Program SpecialistWestern Kentucky [email protected]
270-745-2386www.wku.edu/dualcredit