Marketing to the Masses: Tools of the...
Transcript of Marketing to the Masses: Tools of the...
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Marketing to the Masses:Tools of the Trade
Katy AdmirandSpecialist, Web and Marketing
Panel MembersColleen VanierDatabase Marketing Specialist
Bret ChapmanChief Knowledge OfficerSpecialist, Web and Marketing
TechnologiesRopes & Gray LLP
Email Platform
Database Marketing SpecialistFoley & Lardner LLP
Email Platform
Chief Knowledge OfficerHusch Blackwell Sanders LLP
Email PlatformExactTarget Tikit’s ReAction Server Custom-developed tools
Panel ModeratorCheryl Disch
Proposal and Content Manager
Marketing Technology Discussion Forum
Global Perspective
p gDuane Morris LLP
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Agenda
How to choose a mass email productHow to build an emailHandling bounce backsCompliance and disclosureCompliance and disclosureBest practicesQ&A
Marketing Technology Discussion Forum
Global Perspective
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Vital Statistics
# of attorneys 330/675 1,100+ 1,000+# of marketing staff 15 53 40# of marketing staff 15 53 40# who work with mass mktg tools
(for mktg events)1 3 5
# who work with mass mktg email tools (using templates for alerts, newsletters etc )
1 12 5
newsletters, etc.)# of programs managed (2007) 12 279 173# newsletters & alerts sent (2007) 38 141 66
Marketing Technology Discussion Forum
Global Perspective
# newsletters & alerts sent (2007) 38 141 66# of emails sent (2007) 36,866 2,000,000 322,855
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How to Choose a Mass Email Product
The tools we choseAssess your needs firstyEvaluation criteria
ResourcesResourcesExpectationsOther firm systemsOther firm systems
Marketing Technology Discussion Forum
Global Perspective
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How to Build an Email
Common ElementsContentTemplatesDistribution lists
Marketing Technology Discussion Forum
Global Perspective
![Page 6: Marketing to the Masses: Tools of the Tradeilta.personifycloud.com/webfiles/productfiles/226/MISC5.pdfTools of the Trade Katy Admirand Specialist, Web and Marketing Contact Information](https://reader033.fdocuments.in/reader033/viewer/2022051804/5feefd664f8fdf2e283baa4e/html5/thumbnails/6.jpg)
Compliance and Disclosure
Opt-out optionsContact Person/Email address for questionsAdvertising disclaimers
Marketing Technology Discussion Forum
Global Perspective
![Page 7: Marketing to the Masses: Tools of the Tradeilta.personifycloud.com/webfiles/productfiles/226/MISC5.pdfTools of the Trade Katy Admirand Specialist, Web and Marketing Contact Information](https://reader033.fdocuments.in/reader033/viewer/2022051804/5feefd664f8fdf2e283baa4e/html5/thumbnails/7.jpg)
Handling Bounce Backs
Mailbox Clean Up: Automation vs. Manual processes Three Strikes Rule Updating old email addresses Updating old email addresses
Marketing Technology Discussion Forum
Global Perspective
![Page 8: Marketing to the Masses: Tools of the Tradeilta.personifycloud.com/webfiles/productfiles/226/MISC5.pdfTools of the Trade Katy Admirand Specialist, Web and Marketing Contact Information](https://reader033.fdocuments.in/reader033/viewer/2022051804/5feefd664f8fdf2e283baa4e/html5/thumbnails/8.jpg)
Marketing Technology Discussion Forum
Global Perspective
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Best Practices
Mailing listsTemplatesContentCommunicationCommunicationTesting
Marketing Technology Discussion Forum
Global Perspective
![Page 10: Marketing to the Masses: Tools of the Tradeilta.personifycloud.com/webfiles/productfiles/226/MISC5.pdfTools of the Trade Katy Admirand Specialist, Web and Marketing Contact Information](https://reader033.fdocuments.in/reader033/viewer/2022051804/5feefd664f8fdf2e283baa4e/html5/thumbnails/10.jpg)
Tools of the TradeTikit's ReAction Server suite E tT t
Peer 360 Silver POP
ExactTarget ConcepGlobal
eLaw Marketing JangoMail
GOT Marketing Constant Contact
Marketing Technology Discussion Forum
Global Perspective
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Marketing to the Masses:gTools of the Trade
Marketing Technology Discussion Forum
Global Perspective
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Marketing to the Masses:Tools of the Trade
Katy AdmirandSpecialist, Web and Marketing
Contact InformationColleen VanierDatabase Marketing
Bret ChapmanChief Knowledge OfficerSpecialist, Web and Marketing
TechnologiesRopes & Gray LLP
K th Ad i d@
Database Marketing SpecialistFoley & Lardner LLP
i @f l
Chief Knowledge OfficerHusch Blackwell Sanders LLP
B t Ch @h hbl k [email protected]
Panel ModeratorPanel ModeratorCheryl Disch
Proposal and Content ManagerDuane Morris LLP
Marketing Technology Discussion Forum
Global Perspective