Marketing to Developers
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![Page 1: Marketing to Developers](https://reader034.fdocuments.in/reader034/viewer/2022052617/53fa04c38d7f7253318b51a7/html5/thumbnails/1.jpg)
Marketing to DevelopersKevin Chau
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Developers are the worst customers, but the best evangelists.
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They ask a lot of questions
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And linger in the funnel
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They create lots of pre-sale support questions
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But they make great evangelists
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So, how do you create customers out of devs?
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ProductIt all starts here
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Developer Thought Process
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Developer Thought Process1. Does it solve my problem?
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Developer Thought Process1. Does it solve my problem?
2. Should I build it myself?
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Developer Thought Process1. Does it solve my problem?
2. Should I build it myself?3. Does it fit into my existing workflow/architecture?
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Features Upfront
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?????????
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No BS Pricing
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Don’t do this.
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Simple. Effective.
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Developer Friendly API
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• Multiple SDKs
• Tutorials
• Plentiful Docs
• Examples
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Developer Friendly API
Ahem, Google.
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CommunityBuild it
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Hackathons‘Technology’ Focused
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• Get qualified customers using your product
• Low to no budget required to run
• Global audience and exposure
• Make industry friends and potential partnerships
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MeetupsDevRel and CMgr Gold Mine
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Tech Community MeetupsSend your DevRel here
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Interest Group MeetupsCurated by your Community Manager
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• Social outing
• Builds strength in community
• Builds the brand outside of the product
• Real people using the product
• Forms stronger core users
• Create thought leaders for your product
Tech Community Interest Group
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ConferencesNot of the “I think we should have booth babes, but I’m an idiot.” variety
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Simple as that.
Pitch for your developers and send them to share their findings in doing what they do best.
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ContentThought leadership
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Position yourself as a thought leader. Use plenty of example code.
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Kevin Chau @kchau
kevinchau.me !
Divshot @divshot
divshot.com staticapps.org
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“Fin.”