Marketing to All Generations
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Transcript of Marketing to All Generations
![Page 1: Marketing to All Generations](https://reader034.fdocuments.in/reader034/viewer/2022042907/5885a5291a28abd2348b470f/html5/thumbnails/1.jpg)
Marketing to Multiple Generations- Purchasing Location Differences
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Point of Purchase:
● Location differences in generational
purchasing
● The most popular locations for aquiring
items vary by generations
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Traditionalists 1925-1945● In-store (brick and mortar locations)● Television - “Call Now!”● Geographically local● Historic Companies
o Brand loyalty (Buying from Sears) o Throwback to catalogue buyso Quality assurance vs. cost
● Mail order forms
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Boomers 1946-1964● In-store (brick and mortar locations)● In-store (family-brands, malls, and coupon)
○ Kohls○ Outlet shopping
● Catalog● Online shopping● Infomercials/Shopping Channels
○ Shop NBC, QVC, HSN
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Gen X 1965-1980● In-store (brick and mortar locations)● Relationship based (ex: Mary Kay, Thirty-One Gifts)● School Events
o fundraisers, silent auctions● Department stores● Outsource services● Thift stores● Delivery services
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Millennials 1981-2000● Won’t buy from companies with social injustice practices● Brand-purchasing: Buying direct from company● Social Networks● Ebay/Amazon● Sharing/trading/bartering/rent
from others
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+
Marketing to Multiple GenerationsSoua, Pa, Jasmin, and Martha
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+ Disposable Income
Disposable income factors into marketing to multiple generations because that’s how companies gain their revenues.
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+ Traditionalists 1925-45
Hardworking, respect authority, & loyal.Retired, steady income.Marketing strategy: Hang on to items, so must direct
sale, making the sale more personal.
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+ Baby Boomers 1946-64
Career focused, authority, idealistic, and independent.
Approaching or already in retirement – steady income.
Marketing strategy: High-end material items since they were born and raised in the "American Dream" time.
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+ Generation X 1965-80
Cautious, Entrepreneurs, and latchingHas established career and stable income.Marketing strategy: provide an abundant amount of
information.
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+ Millennial 1981-2000
Tech savy, appreciates diversity and community, multi-task.
Approaching career establishment or no career.Marketing strategy: Social media, Innovative
messages, shock factor.
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MULTI-GENERATIONAL MARKETING
Anna, Ana, Annie
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MARKETING IN EDUCATION We feel that marketing to different generations within
education is an important part of a marketing plan. We think this because each generation has different values.
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TRADITIONALIST (1925-1945) Physical textbooks/Handouts
Book Bundles – Traditional Text No technology Respectful Classroom – More Formal Independent Projects
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BABY BOOMERS (1946-1964) Physical Textbook samples Physical Handout
Test BanksTest Methods
Achievements Exams
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GENERATION X (1965-1980) Diversity
Group and Independent WorkNew Learning Techniques
FlexibilityOverhead prints Workbooks
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MILLENNIALS (1981-2000) SOCIAL MEDIA! Technology
E-booksOnline Learning Tools
Group ProjectsGoogle docs, Prezi, Powerpoint, Etc.
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Incentivization amongst
generations
Marissa Glynn and Lily Jacobson
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IncentiveA thing that motivates or encourages one to do something. A payment, or concession to stimulate greater output or investment.
https://www.google.com/search?q=Incentive&safe=active&biw=1171&bih=469&source=lnms&sa=X&ei=bLUbVLyoEMunyAT6iYD4Bw&ved=0CAcQ_AUoAA&dpr=1
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Traditionalistborn 1929-1946
°small portion of the workforce, traditionalists are sometimes treated as an afterthought.
Values
°value: hard work, sacrifice, and have a strong sense of duty to family, neighbors, and employer. .
°incentives: reflect on the employees' long-term commitment to their employer, (vice versa). goal
Incentives
°receive public recognition for a year's hard work and achievement,
rather than incremental rewards for meeting monthly or quarterly goal
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Boomers Born 1966-1979
Values
•strongly motivated by workplace culture
-allows them to observe their efforts making a difference
-contribute to their personal growth
• high performance
Incentives
•recognition and rewards linked to specificpursing imtererest
-strategic-level achievements/ support in pursuing stretch goals
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Generation X Values
Contribution hello
Feedback and recognition
Time with manager.
Incentives
Flextime, job sharing, telecommuting, and sabbaticals.
Tangible rewards.
http://www.inc.com/articles/1999/02/16431.html
http://www.valueoptions.com/spotlight_YIW/gen_x.htm
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Millennial’s Values:
Flexibility Relaxed work environment Corporate social responsibility Team work
Incentives: Rewards and social recognition programs Promotional and learning opportunities
http://www.huffingtonpost.com/david-halliday/the-how-where-and-why-of-_b_5694480.htmhttp://www.loyaltyandrewardsguide.com/customer-engagement/millennial-spending-incentives-for-a-new-generation#.VBui_hZ6fFI
l
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Incentive in Action! http://www.youtube.com/watch?v=y0qjEBJq7Z4
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Work Cited http://www.inc.com/articles/1999/02/16431.html
http://www.valueoptions.com/spotlight_YIW/gen_x.htm
http://www.huffingtonpost.com/david-halliday/the-how-where-and-why-of-_b_5694480.htm
http://www.loyaltyandrewardsguide.com/customer-engagement/millennial-spending-incentives-for-a-new-generation#.VBui_hZ6fFI
https://www.google.com/search?q=Incentive&safe=active&biw=1171&bih=469&source=lnms&sa=X&ei=bLUbVLyoEMunyAT6iYD4Bw&ved=0CAcQ_AUoAA&dpr=1
http://www.youtube.com/watch?v=y0qjEBJq7Z4
http://www.incentivemag.com//Strategy/Engagement/Generation-Why-/
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Celebrity Endorsements Chouree Lee, Meg Peterson, Jessica James,
and Alexa Arndt
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Celebrity EndorsementsWe believe that celebrity
endorsements play an important role in marketing to multiple generations because it gives the audience a face to MY generation.
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Traditionalist (1925-1944)Alex Trebek- Colonial Penn Life InsuranceWilford Brimley- Liberty Medical (Diabetes)● Aging, loyalty, responsible and
respect.
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Baby Boomers (1945-1964)Oprah- Oprah’s Book ClubMichael Jordan- HanesSally Field- BonivaSheryl Underwood- Depends● Comfort, retirement, idealistic, and
hardworking.
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Generation X (1965-1979)Jessica Simpson- Weight WatchersJennifer Aniston- Smart WaterSalma Hayek- Nuance (Skincare)Sofia Vergara- Diet PepsiHalle Berry- Revlon● Image, health conscious, and
entrepreneurial.
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Millennials (1980-2000)Justin Bieber and Katy Perry- ProactivShaun White- GoProMichael Phelps- SubwayRihanna- CovergirlAaron Rodgers- State Farm Insurance ● Digital Age, image, and flexible.
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Summary Importance of celebrity endorsements...
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+
Platforms
Shauna, Brionna, and Alyson
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+ Platforms are Important to Marketing….
Different ways of reaching different generations and age group of customers.
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+ Traditionalists 1925-45
Radio Newspaper
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+ Boomers 46-64
TV Newspapers
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+ Generation X 65-80
Email Internet (make sure your business has a lot of key words and is easy to
navigate) TV
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+ Millennial 1981-2000
Social Media Text Messages Email