Marketing Through the Lens of Internet & IT Pros
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9% of IT & Services employees have changed jobs in the past year With 460M+ members in over 200 countries, LinkedIn has the ability to analyze professional movement and content interest across the world. Dive into tips and trends pulled from our data that will sharpen your insights and inform your marketing plans. But top talent is exchanging hands with other competitive industries, as IT & Services employees migrate from: + Computer Software + Financial Services + Hospital/Healthcare Similarly, we see Internet employees drifting in and out of roles, showing growth in: + Software, Tech, and Services + Internet Marketing and Advertising + Telecommunication IT and Services + Financial Services + Retail 14% of Internet employees have changed jobs in the past year They’re looking for industry experts to help them stay up to speed beyond their immediate purview. REMEMBER: 1. Tech professionals can be key members of the buying committee — even at non-tech companies. 2. As technology-enabled industries undergo rapid transformation, tech pros look toward industry experts to stay informed. Engage and provide value through compelling thought leadership. Become familiar with the buying habits and purchasing preferences of ITDMs Engage with ITDMs in relevant ways, leveraging personalized, tailored content Build rapport via close alignment with Sales ALONG THESE LINES, MARKETERS SHOULD: REMEMBER: Consider this geography in your targeting of both companies and ITDMs. IT & Services The South and Southeast, including Florida, Charlotte, Nashville, and Houston Internet The coasts, including San Francisco, Portland, OR, New York, and Portland, ME; Indianapolis, IN; and Phoenix, AZ Internet and IT & Services Austin, TX Seattle, WA Denver, CO 45% of Internet and 37% of IT & Services professionals seek the ability to make an impact, so make sure your sales and marketing teams arm them with the ability to do just that. 45% 37% IT & Services professionals seek to learn new business skills as they advance — especially in key topics like management, leadership, and integration, WHAT MATTERS THE MOST? Both Internet and IT & Services pros engage on LinkedIn at above-average rates with: + 1.3–1.5x mobile views + 1.4–1.5x companies followed + 1.4–1.7x connections HOW INTERNET AND IT & SERVICES PROFESSIONALS ENGAGE WITH LINKEDIN Their favorite companies to follow include: But they diverge on more traditional niche industry paths for: Internet IT & Services IT & Services professionals love: + Tech: Cloud Computing, SAP + Business: BI, Sales Internet professionals love: + Internet-based: Online Marketing, Web Marketing + Finance: Venture Capital Both Internet and IT & Services professionals love: + Strategy & Management: Employee Engagement, Confidence Building + Marketing: Social Media Marketing, Integrated Marketing BUT LINKEDIN GROUP POPULARITY STAYS INDUSTRY-SPECIFIC: REMEMBER: Know where their industry preferences converge and divide, and tailor your content targeting and topics accordingly. This infographic uses a combination of anonymized LinkedIn member and survey data. + Software and Technology + The Project Manager Network + Cloud Computing, SaaS, and Virtualization + Information Technology: Jobs, Job Postings, and Job Recruiting + Social Media Marketing + Digital Marketing + On Startups — The Community for Entrepreneurs + eMarketing Association Network Internet Top Groups IT & Services Top Groups WHEN IT COMES TO CONTENT TOPICS... WHERE ARE THEY THRIVING? Internet professionals lean deeper into tech, seeking advanced skills in Java, JavaScript, Python, Linux, and SQL REMEMBER: There is an increasing number of discerning tech experts to reach, engage, and please. OF INTERNET AND IT & SERVICES PROFESSIONALS CURRENTLY HOLD A POSTGRADUATE DEGREE h 5.7% GROWTH IN THE INTERNET SECTOR h 1.5% GROWTH IN IT & SERVICES U.S. INTERNET AND INFORMATION TECHNOLOGY & SERVICES 13% THROUGH THE EMPLOYMENT IS GROWING
Transcript of Marketing Through the Lens of Internet & IT Pros
9%of IT & Services employees
have changed jobs in the past year
With 460M+ members in over 200 countries, LinkedIn has the ability to analyze professional movement and content interest across the world. Dive into tips and trends pulled from our data that will sharpen your insights and inform your marketing plans.
But top talent is exchanging hands with other competitive industries, as IT & Services employees migrate from:+ Computer Software+ Financial Services+ Hospital/Healthcare
Similarly, we see Internet employees drifting in and out of roles, showing growth in:+ Software, Tech, and Services+ Internet Marketing and Advertising+ Telecommunication IT and Services+ Financial Services+ Retail
14%of Internet employees have changed jobs in
the past year
They’re looking for industry experts to help them stay
up to speed beyond their immediate
purview.REMEMBER: 1. Tech professionals can be key members of the buying committee — even at non-tech companies. 2. As technology-enabled industries undergo rapid transformation, tech pros look toward industry experts to stay informed. Engage and provide value through compelling thought leadership.
Become familiar with the buying habits and purchasing
preferences of ITDMs
Engage with ITDMs in relevant ways, leveraging
personalized, tailored content
Build rapport via close alignment
with Sales
ALONG THESE LINES, MARKETERS SHOULD:
REMEMBER: Consider this geography in your targeting of both companies and ITDMs.
IT & ServicesThe South and Southeast, including Florida, Charlotte, Nashville, and Houston
InternetThe coasts, including San Francisco, Portland, OR, New York, and Portland, ME;Indianapolis, IN; andPhoenix, AZ
Internet and IT & ServicesAustin, TXSeattle, WADenver, CO
45% of Internet and 37% of IT & Services professionals seek the ability to make an impact, so make sure your
sales and marketing teams arm them with the ability to do just that.
45% 37%
IT & Services professionals seek to learn new business skills as they advance — especially in key topics like management, leadership, and integration,
WHAT MATTERS THE MOST?
Both Internet and IT & Services pros engage on LinkedIn at above-average rates with:+ 1.3–1.5x mobile views+ 1.4–1.5x companies followed+ 1.4–1.7x connections
HOW INTERNET AND IT & SERVICES PROFESSIONALS ENGAGE WITH LINKEDIN
Their favorite companies to follow include:
But they diverge on more traditional niche industry paths for:
Internet IT & Services
IT & Services professionals love:+ Tech: Cloud Computing, SAP+ Business: BI, Sales
Internet professionals love:+ Internet-based: Online Marketing, Web Marketing+ Finance: Venture Capital
Both Internet and IT & Services professionals love:+ Strategy & Management: Employee Engagement, Confidence Building+ Marketing: Social Media Marketing, Integrated Marketing
BUT LINKEDIN GROUP POPULARITY STAYS INDUSTRY-SPECIFIC:
REMEMBER: Know where their industry preferences converge and divide, and tailor your content targeting and topics accordingly.
This infographic uses a combination of anonymized LinkedIn member and survey data.
+ Software and Technology+ The Project Manager Network+ Cloud Computing, SaaS, and Virtualization+ Information Technology: Jobs, Job Postings, and Job Recruiting
+ Social Media Marketing+ Digital Marketing+ On Startups — The Community for Entrepreneurs+ eMarketing Association Network
Inte
rnet
Top
Gro
ups
IT &
Ser
vice
sTo
p G
roup
s
WHEN IT COMES TO CONTENT TOPICS...
WHERE ARE THEY THRIVING?
Internet professionals lean deeper into tech, seeking advanced skills in Java, JavaScript, Python, Linux, and SQL
REMEMBER: There is an increasing number of discerning tech experts to reach, engage, and please.
OF INTERNET AND IT & SERVICES PROFESSIONALS CURRENTLY HOLD A POSTGRADUATE DEGREE
h 5.7%GROWTH IN THE INTERNET SECTOR
h 1.5%GROWTH IN IT & SERVICES
U.S. INTERNET AND INFORMATION TECHNOLOGY & SERVICES
13%
THROUGH THE
EMPLOYMENT IS GROWING
