Marketing through mobile
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Transcript of Marketing through mobile
![Page 1: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/1.jpg)
Image by Blair Cook
![Page 2: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/2.jpg)
Today consumers are constantly bombarded by numerous decisions,
obstacles and situations.
Image by Laura Crowell!
![Page 3: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/3.jpg)
Consumers have found themselves...
CLUTTERED in the aby ss of distract ions.
Image by Maxfeld
Source: Consumers Bombared by Advertising, Adrants
![Page 4: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/4.jpg)
In response to this consumers have built up protective filters that
block certain marketing and media messages that do not fit the
criteria for their personal fire wall – their brain.
![Page 5: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/5.jpg)
Image By TheDreamSky
![Page 6: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/6.jpg)
Increases in global technology has now increased the
numerous ways we can communicate with each other
Image by Sally Tudor
![Page 7: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/7.jpg)
In addition, it has increased the channels corporations can communicate with us.
Image: FatoOoma Qatar!
![Page 8: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/8.jpg)
In 2009 1.2 billion smart phones were sold.
Image by tyndall80
![Page 9: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/9.jpg)
This opened up a���
NEWER, QUICKER, TRENDIER, INTERACTIVE and SPONTANEOUS way of
marketing through...!
mobiLE
Image by kris1morton
![Page 10: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/10.jpg)
Image by Stegron!
Marketing through mobile has allowed corporations to connect with consumers and promote their brand to in the palm
of their hand.
![Page 11: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/11.jpg)
Consumers can gain value from their favourite goods or services beyond working
hours of the day of the corporation.
The power is literally in the consumers hands.!Image by Yutaka Tsutano!
![Page 12: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/12.jpg)
The main method of communication between corporations and consumers is mobile applications that can be installed on smart phones such as the
Blackberry, the iPhone and the Android.
Image by samsungccr!
![Page 13: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/13.jpg)
Image by jcodudeortiz!
These applications create a personal connection between the brand and the
consumer updating them on recent promotions, new products or changes to their favourite items.
Source: Want a deeper connection? Apps is where its at, RGA!
![Page 14: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/14.jpg)
As your mobile phone is tailored to you these applications are as well. By providing you
information with the nearest store locations based off your geological footprints, suggesting new songs
for you to purchase from your recently played list and tracking your recent history corporations have
found a new way in.!
Image by Room 1455!
Source: Leaky mobile apps and their ability to track you, NewsGram!
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Easy to scan QR codes connect us to the websites and online stores of the brands we are
most intrigued by
Image by Scott Blake!
![Page 16: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/16.jpg)
Image by Jixar.!
Source: Who Is Scanning QR Codes? A Quick Update, MarketingProfs!
QR-code scanning has rose 1200% from July to December 2010 –
a percentage that keeps increasing!
![Page 17: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/17.jpg)
L a s t N o v e m b e r , G o o g l e s p e n t $750 mill ion o n
A d M o b f o r i t s a b i l i t i e s t o c o l l e c t m o b i l e u s e r ’ s
l o c a t i o n a n d p e r s o n a l i n f o r m a t i o n
Image by Robert Scoble
Source: Age of the App, Globe and Mail
![Page 18: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/18.jpg)
This way, marketers no longer target broad consumer segments; they can narrow down consumer
preferences for a s ing le c o n s u m e r
Image by a2gemma
![Page 19: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/19.jpg)
But has this made consumers more v u l n e r a b l e ?
Image by SAM A.M.
![Page 20: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/20.jpg)
By marketing through mobile executives have the opportunity to target consumers anywhere between
their homes, work and on the go - places where radio, internet and television often fail to penetrate.
Image: Fuzzy TV by KMRP!
Source: Mobile ads three-to-five times more effective than online, Mobile Marketer!
![Page 21: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/21.jpg)
Image by Kyle Saric!
As this is a NEWER form of advertising to consumers, they have yet to build up mature
protection filters to these mobiLE campaigns and may become more easily
susceptible to MARKETING and maybe even manipulation.
![Page 22: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/22.jpg)
This has become such an apparent trend that corporate clients are now turning towards advertising agencies that excel at mobile interactive
applications such as Toronto based GRIP Limited.
Source: griplimited.com!
![Page 23: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/23.jpg)
It is no longer a competitive advantage for a brand to have a
mobile platform, it is an industry standard
Image by Manuela Martin
![Page 24: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/24.jpg)
The problem is mobile marketing is only as effective as the phones consumers carry. If the trend in smart
phones decline, so will the effectiveness of the application. This creates a DANGEROUS chain of
dependence.
Image by Kintzjordan !
![Page 25: Marketing through mobile](https://reader033.fdocuments.in/reader033/viewer/2022052410/5559f21fd8b42aa8098b45e4/html5/thumbnails/25.jpg)
Image by TobTob
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Credits���All images are found under the Creative Commons on Flickr
Image by littlegirlracer