Marketing through Marketers
-
Upload
dixon-jones -
Category
Documents
-
view
110 -
download
0
description
Transcript of Marketing through Marketers
![Page 1: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/1.jpg)
Marketing through
Marketers Forging Lasting
Relationships and Building a Digital
Business
![Page 2: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/2.jpg)
Zero Four
This is scary
Corporate Bankruptcy Count:
![Page 3: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/3.jpg)
It’s MURDER
![Page 4: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/4.jpg)
The Challenges
• Marketers hate being sold to• Marketers thrive on big egos and their own
ideas. They don’t want to thrive on yours.• Marketers know their customer better than
you
![Page 5: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/5.jpg)
free
digi
talp
hoto
s.ne
t
![Page 6: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/6.jpg)
How Empires are Built
Graphic: Wikipedia
![Page 7: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/7.jpg)
![Page 8: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/8.jpg)
My Marketing Towers
Annexed Towers
Technology Towers
Communication towersTroopsTraining Towers
Purchased Towers
The Palace
![Page 9: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/9.jpg)
Make the market
![Page 10: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/10.jpg)
A Typical Campaign Plan
![Page 11: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/11.jpg)
My Game Plan
![Page 12: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/12.jpg)
Aide-Memoiresto Marketing THROUGH Marketers
• Turn up. Be there when they want you.• You cannot sell the technology, product or service
itself. Or even your own dream.• Don’t sell the finished article. Marketers need a USP
too. • Make the market itself.• For your marketer to be fulfilled – they will change
your message or product. Embrace and accept.• Strategy: Build marketing towers. Control the way that
you use them.
![Page 13: Marketing through Marketers](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c63e054a7959a40b8b4569/html5/thumbnails/13.jpg)
Thank you
@Dixon_Jones www.dixonjones.com@Receptional www.receptional.com@MajesticSEO www.majesticseo.com