Marketing the brand called YOU
15
Marketing the Brand called " YOU " Presented by: Hasan Zuberi www.mensapk.org Chairman www.mpr.com.pk CEO CPR.Pakistan Founder President
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The presentation titled "Marketing the brand called YOU" was made for graduating class of a Business School ... hence the main emphasize is on the subject of self-branding and presenting themselves as a brand with attractive packaging to the recruiters / organizations. How to add colours to their CV and present the brand
Transcript of Marketing the brand called YOU
Marketing the Brand called
" YOU "Presented by:
Hasan Zuberi
www.mensapk.org
Chairman
www.mpr.com.pk
CEO
CPR.Pakistan
Founder President
Profile: Hasan ZuberiQualification: MBA (Marketing)
Experience: 15+ years (in PK, UAE, SG & ID)
• Worked with:
Associations: Council of PR, Mensa, MEPRA, MAP
• Handle/d:
BRAND: YOU
HOW MUCH
DO YOU WORTH?
Your Career BrandA career brand is an image that portrays you as an expert in your field, attracts your ideal employer, and reveals how you can help their business.
How can you promote your career brand effectively, to stand out among increasing competition in workforce?
SELF MARKETING!
Before you begin Self Marketing you need to
understand:
WHAT you are going to market about yourself
WHO you are going to market yourself to
WHY you are going to market yourself to them
GOALS
1. Provide direction ~ to help eliminate trial and error. As a result,
save time and money. 2. Network with industry players3. Identify your skills Marketing these, not job history &
accomplishments, puts you in high demand4. Determine what industries your skills fit into5. Resolve setbacks - Fix your resume
Key Marketing Tools: ~ Strategic Marketing
Plan Your plan answers these questions:
1. What have I accomplished, where am I now and where will my career be if I do not take action?
2. Where do I want to go with my career?
3. How do I get to where I want to go?
4. How do I put my plan into action?
5. What do I need to change if I am not getting success?
Key Marketing Tools: ~ Market Research
• Understand trends in your career field• Study the companies you would like to work for • Interview industry professionals• Consult resources
Use this information for your cover letter, resume and job interview
Key Marketing Tools: ~ Marketing Mix
EVERYWHERE
YOU +SKILLS
MKTGTOOLS
SALARYPERKS
Key Marketing Tools: ~ SWOT Analysis
OPPORTUNITIES
STRENGTHS
THREATS
WEAKNESSES- Work experience - Education- Technical skills & knowledge (skills)- Personal characteristics (ethics) - Strong network of contacts- professional associations
- No experience – Lack of knowledge- Inconsistent with jobs
- Weak technical knowledge - Lack of skills
- Negative Personal characteristics
- Field Trends (technology)- Field need your skill-set
- Location- Strong network - Field advancements
- Field Trends (downsizing) - Competition - No jobs for your degree
- Competitors with superior skills, exp.
- Limited Advancement
Key Marketing Tools: ~ Packaging
Résumé - Curriculum Vitæ - Bio-data
(Fr.) SummaryTypical
is a document used by individuals to present their background and skillsets
(CV)(It.) Course of my life
provides an overview of a person's life and qualifications
(Eng) Biographical data
Resume + physical attributes, such has height, weight, hair/skin/eye color, & a photo
Key Marketing Tools: ~ Packaging (CV)
Key Marketing Tools: ~ Packaging (CV)
Key Marketing Tools: ~ Packaging
• Clean & professional attire
• Clean & polished dress shoes
• Well-groomed hairstyle
• Cleaned & trimmed fingernails
• Minimal cologne or perfume
• Well-brushed teeth &fresh breath
• No gum, candy etc in your mouth
• Minimal jewelry
DRESS for
SUCCESS
