MARKETING & TECH QUARTER ONE | 2013

HOMESALE LAUNCHES PAPERLESS TRANSACTION SYSTEM

R U SOCIAL?Homesale’s social media strategy is to be where our customers are. We can be found on Facebook, YouTube, Pinterest, Twitter, AskHomesale.com, and Google+. Concluding the end of first quarter 2013, we had received 9,764 visits from our social media sites, Facebook being the #1 source. In addition to our own sites, Homesale also provides helpful homeownership information on the abc27 and fox43 Facebook pages, as part of our exclusive partnership.

According to Nielsen, ‘The State of Social Media’ Report 2012, social media “has become an integral part of our daily lives, where 17% of consumers’ PC time is spent on Facebook.”

Partnered with Dot Loop, Homesale is creating a more digital real estate experience. DotLoop eliminates the need for paperwork, provides a streamlined process and allows our agents to spend more time better serving their clients. Giving our agents and their clients the ability to negotiate, collaborate, e-sign, and close deals, all in one place, will result in saving an average of up to 10 hours per transaction.

In December of 2012, Homesale started developing a system that is fully supported in-house and compliments the DotLoop Support Team. The goal was not only to provide a product but to provide full support for agents of all different technology levels. Jen Brown, Project and Training Manager from our Agent Services Department, is heading the project. She has worked with each office to customize the system to

the local business processes in each of the areas we serve, has organized training and follow-up support for our agents and back office staff as well. We systematically launched our Wyomissing office in March, followed by our Harrisburg Region in April, and the rest of the 27 locations will launch starting in early May.

Rick Doyle, President of Realty Operations stated, “ I am proud of how seamless the launch process has been. It is great to have Jen lead our team of 1300 people into a completely paperless real estate age. We are happy to employ a technology for all of our customers and clients that will make the home buying process even more efficient. ”

Agents are excited to have one place to share, sign and store all of the documents related to a transaction.

REALTOR.COM HAS A NEW LOOKSubstance, style, and service in a fresh new wrapper

The new look of realtor.com is attracting more buyers. Since January 1st, we have already received 1,346 listing inquiries from realtor.com users. The number of inquiries in February increased 2.3% over January. Our company showcasing program highlights each of our listings and features up to 25 high resolution photos. Those who participate in Agent Showcasing can enhance their listings with agent branding, custom remarks, up to 36 photos, and send their sellers reports with virtual showing statistics.

HOME INFO REMAINS ON TOPHome Info continues its trend of being a positive lead-driving force for Prudential Homesale.

As the #3 lead source, sellers love that potential buyers driving by their house can either call the Home Info number to listen to details about their house or can text the number to receive a link with photos and property information. This program generates thousands of inquiries per year and the consumer has the option to connect directly to a Homesale agent.

REGION SPECIFIC NUMBERS

Berks - 610.228.4346Chambersburg - 717.496.0826

Lancaster & Lebanon - 717.715.1835Maryland - 443.268.0780Schuylkill - 570.385.1488

York & Adams - 717.801.1845

PRUDENTIALHOMESALE.COMTRAFFIC KEEPS ON GROWING90% of homebuyers used the Internet while searching for homes in 2012. Homesale has continued to increase traffic to PrudentialHomesale.com by adapting our strategies to the ever changing environment of the Internet. By creating the right mix of keywords, tweaking our SEO constantly, and updating features/content, these efforts have paid off. Our Google Analyics show that we have achieved a 14% increase in traffic over 2012 and a 27% increase in unique visitors. Our highest amount of traffic continues to come from Google (organic) traffic.

As we’ve watched the usage of tablets and smart phone devices increase, we have amplified our mobile marketing as well. In the first quarter of 2013, we have seen a 30% increase in our mobile traffic over first quarter 2012.

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TOP TRAFFIC SOURCES

PRUDENTIALHOMESALE.COM VISITSFIRST QUARTER 2012 VS. 2013