MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell...

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MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo Escalante DESIGN TEAM Lee Sayao Sarah Kornegay

Transcript of MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell...

Page 1: MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

MARKETING TEAM

Kevin LaOlga Mejia Teresa HartWilliam WildAlyosha Maggin

CREATIVE TEAM

Ali Cotrell Michael HallOscar Edwards

Santiago RockwellLorenzo Escalante

DESIGN TEAM

Lee Sayao Sarah Kornegay

Page 2: MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

Valencia Health Services

Opened in 1993

Run by the UCSF School of Nursing

Goal: Provide the best in health care services for infants, children, and teens

Located in the Mission District

Page 3: MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

Why Are We Advertising?

To increase awareness about Valencia Health

Services

To attract more privately insured patients

Page 4: MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

Who Are We Talking To?

Upper middle class working parents, predominantly mothers

Ages 25 to 40

Privately Insured

With children from newborn babies to teens

Page 5: MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

Why Go To VHS?

VHS’s staff spend time more with their young patients than other pediatric care providers in the San Francisco area

Page 6: MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

Benefit Support Research suggests that clinics

following the nurse practitioner model have a staff that spends up to twice as much time with their patients

Recently received award for outstanding nurse practitioners

and faculty practices


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Are Categories Necessary in a Data-Rich World? Alexei (Alyosha) Efros CMU Joint work with Tomasz Malisiewicz.

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The Mechanical Design, Analysis, and Testing of a Two ... · The Mechanical Design, Analysis, and Testing of a Two-Bladed Wind Turbine Hub June 2002 Ł NREL/TP-500-26645 J. Cotrell

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