Marketing Tanjore Art

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Group 6A Aditya Singal Archana Kadam Pradeep Jain Ramasubramanian Sailapathi Saurabh Singh Marketing Management | Group 6A | SP JAIN CENTRE OF MANAGEMENT Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT

description

Plan to market the famous Tanjore Paintings from India.

Transcript of Marketing Tanjore Art

Page 1: Marketing Tanjore Art

Group 6AAditya Singal

Archana KadamPradeep Jain

Ramasubramanian Sailapathi

Saurabh SinghMarketing Management | Group 6A | SP JAIN CENTRE OF MANAGEMENT

Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT

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Motivation Behind Our ChoiceMotivation Behind Our Choice

Strong passion for art Drive to contribute to the preservation of niche art forms

and skills – an art inspired “greed” in wanting the next generations to have the chance of witnessing such traditions

Drive to contribute to the effort of popularizing the art and getting it much higher visibility among and reception from different age categories

Noble intention of reviving struggling art specialists To emphasize the need to highlight the maker’s name in

his/her painting to give him/her the due credit for all those “tough” hours that have gone in

Most of the money that Thoorika makes will be redirected into funding its initiatives further

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Start-Up PlanStart-Up Plan

A National Level Art Competition Advertisements in national and regional

newspapers Online advertisements Participation from professional Tanjore artists and

arts college students Auctioning of the best paintings identified from the

competition A campaign in Tanjore through distribution of

brochures A contractual marketing agreement for interested

professional and amateur artists

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SWOT AnalysisSWOT Analysis

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ObjectivesObjectives

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ObjectivesObjectives

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Target MarketTarget Market

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Demographics• Income• Age

Geographic• India and its tourist market• Global market

Psychographic• Interest• Lifestyle

Benefit• Positive externality on society• Intrinsic satisfaction

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Target MarketTarget Market

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Marketing MixMarketing Mix

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Marketing Mix - PromotionMarketing Mix - Promotion

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Symbolic PositioningSymbolic Positioning

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FinancialsFinancials

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FinancialsFinancials

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The Way ForwardThe Way Forward

Once well established, we plan to expand our repertoire to

include the following too. Nirmal paintings which trace their origin to the town of

Nirmal in the district of Adilabad in Andhra Pradesh Mysore paintings which, as their name suggests, trace

their origin to the city of Mysore in Karnataka Kerala mural style paintings Miniature sculptures made by artisans in

Mahabalipuram Classical Rajasthani style paintings Synergy in these cases as in the case of Tanjore

paintings

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AcknowledgementsAcknowledgements

Thanks to - Department of Visual Communication of St.

Thomas College of Arts and Science, Chennai Image Courtesy - Google Images Music Courtesy – “Yeh joh des hai tera”, Swades – A.R. Rahman “Green Hands” Initiative, Isha Yoga Center,

Coimbatore

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THANK YOU

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