Project Report On

Havmor

Naroda

Submitted To:

Professor BelurBaxi

Submitted By:

Juhi Bhandari

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SYBBA

N.R. Institute of Business Administration

Ahmedabad

2015-2016

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N.R. INSTITUTE OF BUSINESS ADMINISTRATION

GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge, Ahmedabad-380006, Phone: 6430373

CERITIFICATE

This is to certify that the report on the visit to Havmor is submitted by Ms. Juhi Bhandari to N.R. Institute Of Business Administration, affiliated to Gujarat University, in the partial fulfillment of the requirements for the completion of “ Practical Studies” in the area of Management at the Second Year of the B.B.A. Program for the year 2015-2016.

Director Prof.in-charge External Prof.

Date:

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Acknowledgment

I am highly thankful to the management & staff of Havmor. I am especially thankful to Mr. and Ms. For helping me in my “Practical Studies”. In addition to allowing me to visit the company and study the organization, they provided me with many details which were very useful in preparing this report.

I take this opportunity to thank our Director, Dr. Avani Desai, and Professor in-charge, Professor BelurBaxi for their encouragement and the office staff for providing us all the facilities for making the visit more learning oriented.

Signature:

Name: Juhi Bhandari

Date:

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Preface

‘Experience is the best teacher’, this saying has played a guiding a role in including visit a part of the curriculum of the BBA programme of the Gujarat University. The visit and a consequent report allow the students to practically to the industry and study real business environment.

The practical training in BBA programme develops and understand about the difficulties and challenge to the business world. Only theory knowledge doesn’timpart complete education practical experience must accompany theoretical knowledge to add meaning to the education. To fulfil this objective industrial visit is the part of BBA programme.

In this direction I have tried my level best to present a project report on this industrial visit

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INDEX

Serial Numbe

r

Topic Page No.

1 Company profile2 Marketing3 Market Segmentation4 Channels of distribution5 Sales Promotion6 Advertising7 Findings8 Suggestions9 conclusion

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GENERAL INFORMATION

Name of the Company:

HAVMOR FOOD PVT LTD.

Location:

MODERN INDUSTRIAL ESTATE;

BEHIND NARODA FIRE STATION:

NARODA ROAD;

AHMEDABAD.

Registered Office:

HAVMOR ICE CREAM;

RELIFE ROAD;

AHMEDABAD.

Main business:

Ice-cream

Snacks

Product Range:

Sugarless

Blockbuster

Candies

Ice-cream cups

Topocones

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Sundaes

Novelties

Ice-cream Cakes

Packs

Roll cuts

Form of organization:

PRIVATE LIMITED

Brief History:

Small Beginning, Big Vision;

Great Ambitions

Havmor Ice Cream began its branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand there.

But in 1947, in the wake of the Partition, its founder SatishChona had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad.

No, it was not a case of ‘brand relocation’, or anything else as fanciful. He had to start the venture from scratch again. In fact, he had to begin from a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream manually.

He called this fledgling brand ‘Havmor’ -- a neologism for ‘Have More’ -- which meant the customer, got more value for money, and more taste to relish, from his Ice Creams.

Perhaps he didn’t know it then, but he had laid the foundation for one of Western India’s most enduring market legends.

And good quality, like good character, wins over the situation sooner or later.

Today, Havmor Ice Cream is a delicious facet of Western India’s daily life, and part of its market lore. It reaches hundreds of thousands of consumers through 7 main outlets and 3,800+plus dealers. That’s a very, very long way from a hand-cart.

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Mission and Vision:

“Good, Truthful, Clean” Enterprising Ethos

HAVMOR, as a group will be an outstanding and reputed food company with an annual turnover exceeding Rs.5 billion by the year 2015.   By the year 2020 we will be amongst the top three Ice cream brands in India with a turnover exceeding Rs.15 billion.

We, at HAVMOR, are committed to offer the finest quality products to our customers at the best value for money , driven by the motto   of GOODNESS ( ACHAI) , TRUTHFULNESS (SACHHAI) & CLEANLINESS ( SAFAI).

Year of establishment:

17 October 1944.

Managing director:Pradipchona

Special Achievements:

Times food Award 2012

Danisco Bronze Medal 2009

Gold Medal in kids’ category

Silver Medal in Chocolate category

Bronze Medal for Premium Ice-cream Category

Existing Management Group (Board of Directors):

RekhaPradipchona

PradipSubhashchandraChona

AnkitpradipChona

BhaskarhasmukhbhaiBhenda

Sanjay Patni These are the 5 active directors of Havmor.

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Introduction to Organization

1. Purchase Department2. Raw material Department3. Quality control Department4. Production Department5. Human Resource Department6. Packing And Storage Department7. Dispatch Department8. Marketing Department

The organization is working on the basis of demand of various depot dealers and internal decision of management for production aspect. Every day requirement of different types of ice-cream has been obtained various places across Gujarat and India through SAP. On the basis of organizations present level of stock in the cold storage planning for production has been set up. Sometimes special new flavors are produced in the factory without ant\y type of demand from outside but according to the managements are given.

Out of all varieties of ice-cream there is constant demand for particular type of ice cream. Such items are produced on regular basis to catch up regular demand.

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Product Planning

Planning is deciding in the present what to do in the future, Thus, product planning means deciding about the product what it should be in the future in term of product items, product lines, modification of present items, addition or deletion of products, etc.

Ice cream is considered to be after launch or dinner sweet dish amongst food loving people of Ahmedabad .Havmor has adopted policy of providing seasonal flavor every year hence it is practice of company to develop a seasonal fruit.

It is policy of the company to launch minimum three new flavors in a quarter. In a span of last two years firm has developed more than half dozen novelty ice-creams. Hence product planning policy is by the management itself.

New products are developed and launched in the market after suggestion from marketing department and management acceptance. First of all new flavor will be developed on a trial basis. It is the policy of the company to develop three different shades of taste (change in level of sugar, flavor and other aspect)

Under product A, B, C all the three variants of proposed new product will be given to the employees and workers for tasting purpose and the variant having highest acceptance will be launch.

Incase of food business also depending upon market requirement new products are developed.

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PRODUCT RANGE

Product range can be defined as”A set of variations of the same product platform that appeal to different segments. In other words “A complete portfolio of products that a company manufactures and/or markets.”

HAVMOR Company produces various types of products. Their ice cream is delicious and different varieties of flavors. The various products and their use are as below:

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Ready sundaes

Product Line and Mix

Product mix

A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.

Product line

A series of different products which form a group, all made by the same company.

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HAVMORREGULAR CUPCANDYwith only icejuicyCONEFAMILY PACKSNOVELTY

Branding

Branding is the management process by which a product is branded. It is a general term covering various activities such as giving a brand name to a product, designing a brand mark, and establishing and popularizing it.

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Havmor has done a noticeable work in the field of branding for attracting customers and converting non users into customers.

Following are some of the Brand names used by Havmor

Signature Blockbuster Choc-bar Choco block-praised by the critics loved by the fans Turbo cone-layers of joy Leaner-low fat low calorie low sugar Hotchpotch-cold stone ice cream Fruito-packed with pulp 98% fat free-100% sugar free

Packaging13

After branding the product, marketer has to consider about the design, package and labeling of the product.

Name

Slogan

Logo

Color

Packaging

and so on

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--------

The products of different flavors and brands of havmor has been compared on the basis of packing.Havmor’s packing is attractive comparing to ithers packing.

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New Product Development

In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. New product development is described in the literature as the transformation of a market opportunity into a product available for sale] and it can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). A good understanding of customer needs and wants, the competitive environment and the nature of the market represent the top required factors for the success of a new product. Cost, time and quality are the main variables that drive the customer needs. Aimed at these three variables, companies develop continuous practices and strategies to better satisfy the customer requirements and increase their market share by a regular development of new products. There are many uncertainties and challenges throughout the process which companies must face. The use of best practices and the elimination of barriers to communication are the main concerns for the management of NPD process.

New products are developed and launched in the market after suggestion from marketing department and management acceptance. First of all new flavor will be developed on a trial basis. It is the policy of the company to develop three different shades of taste (change in level of sugar, flavor and other aspect)

Under product A, B, C all the three variants of proposed new product will be given to the employees and workers for tasting purpose and the variant having highest acceptance will be launch.

Incase of food business also depending upon market requirement new products are developed.

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Product life cycle stage

In Havmor the product life cycle stages follows

Introduction stage: Signature ice cream

This ice cream is recently launched in the market.

It is at the introduction stage as the cost is high due to relatively low output rates.

The ice cream is available in the packing of 2.5litre as well as 1litre

The ice cream is targeted for people who like to have ice cream at their home 24*7

The product is as for now targeting only the primary market.

Growth Stage: BadamAnjeer

This flavor has been launched as the flavors of the month which is introduced by Havmor every quarter month.

The prices of BadamAnjeer have started to fall as a result of competition.

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The promotion expenses are increasing for the awareness of the product.

The distribution of this flavor has been done rapidly.

Maturity Stage: Packing of all family pack ice creams are changed from single colour to dual colour

In this stage the product modification and some changes in packaging of the ice cream.

It has been noticed that all the family pack’s packaging has been changed.

Decline Stage: Fruit Bonanza

Packing of roll cut changed from full to wrapping.

The sales of fruit bonanza have been over all decreased.

No attempts are made to improve the sales for this particular flavor.

As well as the packing of roll cuts which were provided in the packing has now been changed to sell in wrapping only.

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Marketing segmentation

Every year havmor is targeting one or more segment.

This new segment is full of customers who are ready for experimenting new product. Every year an attempt is made to find out new segment which leads to development of new product

This year havmor has targeted those consumers who love Indian taste of ice-cream Kulfi. Experimental marketing has been done by launching different varieties of Kulfis along with different fruit flavor. An attempt is made to satisfy conventional taste of Kulfi.

Marketing segmentation is done on the basis of

Novelty item

Higher income group

Middle income group

Commercial use

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Pricing

It is one of the most sensitive issues of the marketing. Havmor has developed and adopted different pricing for different class of consumer for different segment. Specifically for conventional flavors in case of candy like Mango dolly, Rasberry dolly, conventional choc-bar. Prices are kept very conventionally. In the line of competitor.

Higher price for novelty products. All the novelty products of Havmor are being offered at higher price in the market Margin for such product is kept significantly higher s compared to other products. For example Chocó nutty and Zulubar is premium product with premium price.

Generally for, seasonal product like Sitafal, blueberry ice cream, blue berry ice-cream, and price is higher.

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Factors considered while setting price

1. Pricing Objectives:

What is the objective of firm is a very important factor which helps in deciding the price. For example, if the objective of company is profit maximization then generally high price is fixed whereas the companies having the objective of sales maximization prefer low price to increase the sale and capture a big share in the market. If the objective of the company is to create a special image with innovative technologies then generally the prices are high for example, the companies like Rolls Royce or Mercedes etc. cannot lower the prices of their product as it will affect their image.

Apart from profit maximization, the pricing objective of a firm may include:

(a) Obtaining Market Share Leadership:

If firm wants to capture big share in the market then it has to keep its price low so that more number of people are attracted to purchase the products.

(b) Surviving in a Competitive Market:

To survive in a competitive market the firms have to reduce their price by offering discounts.

(c) Attaining Product Quality Leadership:

In this case generally high prices are charged to cover the cost and high cost of research and development.

2. Product Cost:

The second important factor which is kept in mind while fixing the price is the cost of product or service. The price of the product must be able to cover the total cost of product. Total cost means fixed cost and variable cost. Fixed costs are fixed irrespective of production level for example, rent of factory, cost of machinery, salary of permanent staff etc. The variable costs vary with production e.g., cost of raw materials, wages of labour etc. The price is fixed after calculating the total cost. In case of high competition and to capture big share if firm has to fix low price then at least the price must cover variable cost and fixed cost can be ignored for some time.

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3. Extent of Competition in the Market:

The third important factor which is kept in mind while setting up the price is the level of competition firm has to face. When a firm does not face any competition then it can enjoy complete freedom in fixing the price. But when the competition is more than price is fixed keeping in mind the price of competitor’s product for example, Pepsi Company cannot fix the price of its drinks without considering the price of Coke and other cold drinks available in market.

4. Customer’s Demand and Utility:

The last but not the least factor which is kept in mind while fixing the price is the demand of product or service when demand of the product is inelastic i.e., no or very less substitutes are available then company can fix up high price. Whereas when demand is elastic i.e., more substitutes are available then price has to be brought down. On the other hand, if product is highly demanded then price can be high but at the time of low demand price has to be brought down. If product is offering higher utility one can easily charge high price as customer is ready to pay high price if he gets high value from the product. Whereas if utility is low, you cannot charge high price.

5. Government and Legal Regulations:

To protect the interest of general public, the government has all the right to control the prices of various products and services by including the products in the category of essential commodities. The common commodities in essential commodities are Drugs, some food items, LPG etc. With government intervention there can be a check on monopolist as they cannot charge unfairly high price for essential commodities.

6. Marketing Methods Used:

The price of the product also gets affected by various techniques of methods of marketing used to promote the products. If company is using intensive advertising to promote the sale of product then it will charge high price. Other marketing methods

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which affect price of a product are type of packing, distribution system, salesmen employed, customer support services etc.

Pricing Approaches (Strategies)

Pricing strategies or methods or approaches will depend on the pricing objectives of the company. The strategy must be suitable for achieving the desired objectives. Some categories of pricing methods are given below:

1. Cost Based pricing: The commonly used under this category are mark-up pricing or cost plus pricing, absorption cost pricing, target rate of return pricing, and marginal cost pricing. The aim of marginal cost pricing is to maximize contribution towards fixed costs. It aims at realizing all the direct variable costs of the product, plus part of the fixed costs. Most of the cost based methods of pricing evolve from the break even concept. The break even point is the level where the total costs exactly equal the total revenues; that is, the costs and revenues break even at a particular level. Profit will be zero at break even point. The number of units that are required to be produced and sold to reach a no loss or no profit situation at a given price is break even point.

2. Demand Based Pricing: The common methods under this pricing category are ‘what the market can bear’ , skimming pricing and penetration pricing. In these methods, the basic assumption is that sales and profits are independent of costs, but are dependent on the demand. This method brings in high profits in the short term. Price elasticity of demand has to be reckoned in all demand based pricing methods. Price elasticity of demand is the relative sensitivity of demand for a product to changes its price.

3. Competition Oriented Pricing: In a competitive market situation, market situation companies opt for competition based or competitive parity pricing. They follow three alternative courses- premium pricing, discount pricing or parity pricing. A given competitior’s pricing will serve as the benchmark in these options. Premium pricing involves pricing above the competitior’s price. Discount pricing is pricing below such level. Parity pricing or going rate pricing is matching the price of competitiors.

4. Value Pricing: Value pricing is based on the assumption that the objective of pricing is not the recover costs, but to realise the value of the product perceived by the customers. The merit of this method is the belief that the customer is interested not in the cost of the product but only in the value.

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5. Product Line Pricing: In the case of companies that market product different product lines, they need not fix optimal price for each product, independent of other products in the line. This method is also known as the product line promotion method of pricing.

6. Tender Pricing :On many occasions, business organizations are required to go for price fixation on the basis of tenders. This option is more applicable to business markets where institiutional customers normally call for competitive bidding through sealed tenders or quotations.

7. Affordability Based Pricing : In the context of products which form essential commodities group which meet the basic needs of all segments of consumers, affordability based pricing is useful. The pricing is done in a such a way that all segments of the total market can afford to buy and consume the products as per their need. This method is also known as social welfare pricing.

8. Differentiated Pricing: In this method, different prices are charged for the same product by the company, in different market segments or zones. Price differentiation is also made occasionally, based on customer class rather than geographic marketing territory. Price is less bulk quantity buyers and higher for small volumes buyers.

9. Psychological Pricing: Consumer buying decisions are influenced mostly by psychological barrier in respect to pricing. Instead of fixing the price at Rs.300 or Rs.500,they peg it at Rs.295 or Rs.299.

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Channel of Distribution

The operational success of a company depends not only on how well it performs in terms of production and sales but also on how well its entire channels of distribution compete with competitor’s channels. A company may produce the best products but still not do well if its dealers perform poorly in sales and service against the competitors dealers.

Havmor has adopted multi channel distribution system. Hence company has adopted more than two types of distribution partner. In Gujarat Havmor is leading ice-cream brand as well as consumption of Ice cream is very high. Hence, we require extensive distribution system.

Types of Channel distribution

Vertical channel distribution

The emergence of vertical marketing systems is a significant recent channel development.

Horizontal Channel of Distribution

In Horizontal marketing system two or more unrelated companies combine sources or activities to exploit an emerging marketing opportunity.

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Decision about channels

Havmor adopts the format of

Own distribution

This includes the sales on the parlor. 20,000+outlets across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.

Franchisee

Havmor also gives the franchisee for the selling of ice cream. In the last 10 years, Havmor has grown ten-fold, emerging as one of the fastest growing ice cream and food entities in the country. A Rs. 2.3 billion Group, Havmor is all set to cross the Rs. 5 billion turnover mark in the next 5 years.

Retailers of Ice cream

There are many retailers for the distribution of ice cream.

Whole selling

Havmor is catering the demand of ice cream in a commercial way also. Company is following separate distribution system for commercial users. It includes hotels,

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restaurants, cinema halls etc. For that purpose ice cream is prepared in a bulk and distributed accordingly directly from factory outlet.

For out of Gujarat sale, one of the cheap distributer in Mumbai is appointed which leads to separate sub system of out of Ahmedabad and in Ahmedabad is made through refrigerator van.

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Sales Promotion

Sales promotion is a tool or technique used by the marketer to increase its sales, in short period of time. Basically, speaking sales promotion means the product more attracted and new consumers can be attracted to it.

Generally speaking, sales promotion can be done or executed in many ways. One of the most important and most popular way is to given document or providing more quantity either at less price or at same price. There are several tools like buy 1 get 1 free, Rs.5/- off, 20% extra etc. utilised. Havmor has adopted non-price related promotion also, they made product more attractive and attract various class of the consumers. In case of novelty products this practice is utilised. Following is a summary of various sales promotion tools utilised by havmor for ice cream for various categories:

1. Rs 5 to Rs 8 less on candy 2. Free candies on uttarayan occasion at significant lower prices: havmor

has offered 8 mini chocobars + lonavali party pack for Rs.1203. Cone –discount of Rs.5 to Rs. 154. Decorative and attractive products :Havmor is offering decorative and

attractive products like choconutty, sizzling brownie with hot chocolate, fruit fusion, swiss sensation , tall beauty, funbarchoco dip.

5. Buy 1 get 1 Free : Havmor is giving buy 1 get 1 free skim in family packs of ice cream of all flavours for eg vanilla + vanilla, kesarpista+kesarpista, chocochips+chocochips,Americannuts+Americannuts,cookies and cream+ cookies and cream also combo super saver packs for only Rs.150 and above.

6. Havmor is also giving free gifts on occasions like dhanteras. The recent offer given by havmor is buy 700ml rajbhog + 3 containers for Rs.300.

7. Toy free for kids only :Havmor is offering toy to kids on buying ice cream sandwhich .

8. Special 50% off on childrensday . At present havmor is offering sales promotion with the Vodafone postpaid

consumers – buy 1 bhajipau get 1 free.

Sales promotion is an attraction put by the manufacturer or distributer for consumer to consume goods very quickly. Sales promotion is short term incentives to encourage the purchase or sale of a product or service.

Havmor is a well-known brand in the ice cream channel to do sales promotion.

Havmor promotes its ice cream as well as food on seasonal and festive basis.

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It allows the promotional offer very frequently on the festival basis. As India is celebrating each and every festival the Havmor also does not stop promoting its product during it.

Taking on the recent note Havmor had promotional programs on 31st December

Right now also Havmor is promoting two of its ice cream namely Turbo cone and cookie cream. It also promotes Chocó block by proving PAYTM cash with it.

Public Relation tools and program

Havmor is proving the facility to visit their factory on public demand.

Sales Force management

There is no such force management in Havmor.

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Advertising

Havmor has used certain advertising which are as follows :

1. Newpaper:Havmor gives various advertisements of ice creams in newspapers on occasions and festivals.

2. Hoarding: Hoarding is very beneficial as all people can see the new product launced in market of havmor or any discount offer or any other novelty or unique item produced by havmor in market.

3. In cinema advertisement:In cinema, advertisement is presented in between intervals or before starting the movie, so that all the consumers come to know about the products of havmor in market and consumers can get fascinated from the product.

4. Use of social media: Havmor is using social media like facebook twitter etc. for its advertisement purpose .

Objectives

The objectives of havmor are as follows:

Creating awareness for new product: The consumers in the market are given information about the availability of a marketing offer and the benefits offered with it.

Promoting sales promotion :Advertising uses the AIDA formula and motivates people to buy the product or brand. Naturally , sales promotion improves thereby increasing profitability and sales promotion.

Organization has not put any emphasis on marketing research and international marketing.

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Setting Budget

The advertising budget of havmor is typically a subset of the larger sales budget and within that, the marketing budget. There are several points through which budget is been set, they are as follows:

1. Who is target consumer? Who is interested in purchasing the product and what are the specific demographics of the consumer(age,attitudesetc)? Often it is useful to compose a consumer profile to give the abstract idea of a “target consumer”.

2. What media type will be most useful in reaching the target consumer?3. What is required to get the target consumer to purchase the product? Does the

product lend itself to rational or emotional appeals? Which appeals are most likely to persuade the target consumer?

4. What is relationship between advertising expenditures and the impact of advertising campaigns on products? In others words how much profile is likely to be earned for each rupee spent on advertising?

Thus , answering this above questions, one can set budget or it can be said that budget can be set by this questions.

Strategies and Tools

The strategies and tools of advertisement are as follows:1. Cool Factor: We all want to feel cool and advertisers know this. Companies

will try to convince you that if you do not use their product, you simply will lose cool points or not have a “ cool factor”. Advertisements always show people who appear hip and cool doing hip and cool looking things.

2. Amazing toys: When you were growing up, you probably remember toy commercials with toys doing things that they might not exactly be able to do. For eg. Havmor is offering toys to kids on childrens day and also offering special 50% discount on childrens day.

3. Celebrity Product Pushers: There are wide variety of characters or people that you moght associate with certain products. All of these celebrities are a type of advertising strategy to get children and adults to associate a certain image with a product.

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4. Facts and Figures : Companies will also use certain facts and figures to make a product appear credible and reliable.

5. Selective Editing : In commercials for advertising, there is a lot of selective editing and omission that goes into the process. Generally, advertisers and companies will not give you the full story of their product.

Thus, above are some of the strategies and tools of adveritsment.

Evaluation

In today’s advertising world, every firm invests heavily on advertisement for making their products known to the taget audience and to arouse the interest of target audience in firm’s product. It is necessary to evaluate the effectiveness of advertisement at different level, starting from creation of ad-copy to running of ad on media, and also after execution of ad to know to what extent the objectives are achieved.

There are three types of test applied in advertising evaluation :

1. Pre-testing2. Concurrent testing3. Post Testing

Pre Testing :Pre testing follows the universal law “Prevention is better than cure”. Advertising can be pretested at several points n the creative development process. Pre testing method refer to testing the potentiality of a communication message or ad-copy before printing, broadcasting, or telecasting.

Concurrent Testing :Concurrent Testing is evaluated throughout the whole advertisement execution process. Tests are conducted while audience is exposed to different type of media.

Post Testing: Post testing is done to know to what extent the advertising objectives are achieved.

Thus above are the advertisement evaluation .

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Chapter 3: Findings

Price:

Price of Havmor us comparatively high compared to its competitors. However Havmor lovers are not affected with its price

Product:

Product range is very high. Havmor is very conscious about the liking of consumers . Recently havmor has launched ice cream for diet freak people 98%fat

free Place:

Havmor outlets are placed in almost every areas of the city Havmor is trying its best to reach to every one .

Promotion: Havmor is doing promotional activities like offering supplement ice

cream with the ice cream one has bought to promote their product. But they lack in advertising activities and doing promotional activilities

like that. So people are unaware of its many products.

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SuggestionsThe following are the recommendations / suggestions for Havmor Ice Cream Ltd.

o To remove the weakness of market reach , the company should expand its distribution network and sales force strength

o Company should indulge in more and more social activities which can also help it earn the publicity.

o The company does not use T.V. media for its advertising and promotions like other companies like Vadilal ,Amul, Quality walls etc. so it should also indulge in such activity to increase the brand awareness

o The company can also sponsor any parks or garden or any public place to gain the social publicity and people’s attention

o The  company should also place hoardings at areas like hoarding near the crossroads with high traffic problem or around the public place or parks which can help the company grab the people‘s attention

o The company should also give frequent ads in news papers, radio and other media to maintain the customers’ interest in the company.

o The company should also include certain attractive promotional schemes like giving Ice Cream bowls with family packs or party packs to attract the customers.

o The company should introduce advertisement with some appeal and creativity which can attract the customers

o The company can include some Lucky draw contests as a part of its promotion strategy to attract customers.

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Conclusion It has been a great experience of undergoing the industrial visit to Havmore.On the basis of the study of the various aspects of the company, the following things can be concluded      : -

o Havmor Ice Cream Ltd. is a highly professional and successful company with excellent infrastructure facility, using modern technology, efficient production, highly professional human capital and efficient management.

o It is the company with U.S.P. of 100 % ice creams and having 35 % market share in Gujarat.

o The company has strengths like network, product quality, market credibility, efficient production capacity, brand awareness, good cold chain and distribution system.

o It also has some weaknesses like vulnerability of type of business, market range and adaptabilities to change.

  

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