Gold on

Akshaya Tritiya

Gold on

Akshaya Tritiya

Akshaya TritiyaThe day is believed to bring good

luck and success.The day is also traditionally celebrated as the birth day of the Hindu sage Parashurama, the sixth avatar (incarnation) of the God Vishnu.

“Gold is a metal that is associated with wealth and

success.

“Gold is a metal that is associated with wealth and

success.

Gold is always the chosen and the luckiest of metals, a

fact that even the Solah singaar tradition reinstates.

For the Indian consumer, gold serves a dual purpose – while jewellery made from the yellow metal is prized for its

adornment value, it still functions as a storehouse of value – one that also offers instant liquidity.

For the Indian consumer, gold serves a dual purpose – while jewellery made from the yellow metal is prized for its

adornment value, it still functions as a storehouse of value – one that also offers instant liquidity.

The Gold & Diamond Masterpiece, consists of a sparkling necklace and earrings in 18k gold, accentuated by choice diamonds and tourmalines. 

The design is inspired by the traditional 'Thoran' which represents good fortune.

Akshaya Tritiya’s new collection

Handcrafted in 22k gold, the Gold Masterpiece consisting of a stunning necklace and earrings is decorated with traditional Mina enamel colours. 

It draws inspiration from 'Khumbam' and 'Kalasham' which symbolise eternal prosperity. 

2011

Celebrate your Special Moments with Damas Gift Vouchers

Great deals with partner banks and Loyalty Programmes!

Launch of Hysek Watch Gift Set

Promotions

• HDFC Bank presents Mudra, an offering worth its weight in gold. Mudra is a 24 Carat, 99.99% pure gold bar that you can purchase for investment or gifting.

• HDFC Bank now offers Pure Gold bars imported from Switzerland with an Assay certification, signifying the highest level of purity as per international standards.

• SBI Gold Exchange Traded Scheme (SBI GETS) will offer you an innovative, cost-efficient and secure way to invest in Gold. Buying a single unit of SBI GETS would be equivalent to buying approximately one gram of physical Gold.

• HDFC Bank presents Mudra, an offering worth its weight in gold. Mudra is a 24 Carat, 99.99% pure gold bar that you can purchase for investment or gifting.

• HDFC Bank now offers Pure Gold bars imported from Switzerland with an Assay certification, signifying the highest level of purity as per international standards.

• SBI Gold Exchange Traded Scheme (SBI GETS) will offer you an innovative, cost-efficient and secure way to invest in Gold. Buying a single unit of SBI GETS would be equivalent to buying approximately one gram of physical Gold.

HDFC Bank presents Mudra, an offering worth its weight in gold. Mudra is a 24 Carat, 99.99% pure gold bar that you can purchase for investment or gifting.

Banks as offer

ICICI Bank Akshaya Tritiya 2009 ‘Gold pe Gold’ OfferOn every purchase of ICICI Bank Pure Gold Coin in net quantity of 50 gram, get one ICICI Bank Pure Gold Coin in net quantity of 1 gram at MRP Re. 1.01.

On every purchase of ICICI Bank Pure Gold Coin in net quantity of 20 gram, get one ICICI Bank Pure Gold Coin in net quantity of 0.5 gram at MRP Re. 1.01(inclusive of all taxes) 

Cont…

• More than 720kg bought during the one-day festival.• Volumes have increased 11% compared to the same Akshaya Tritiya in 2009.• The increase in gold price, the revenues witnessed an increase of 12% compared to last year’s festival.• The business on 2011 Akshaya Tritiya rise by 30 to 40 percent as compared to Akshaya Tritiya last year.

Some Facts…..

“The fact that retailers continue see increased gold consumption around festivals such as this further highlights gold’s strong cultural role, and that gold buying remains a symbolic activity that is strongly observed across nationalities and religions,”.

Ajay Mitra, Managing Director for Middle East and Turkey, World Gold Council

"On birthdays a cake is compulsory. On AkshayaTritiya gold is compulsory. No cake, no birthday and no gold, no AkshayaTritiya."

Thanks !