Marketing Strategy – Laying the Foundation for 2015

Marketing Strategy:Laying the Foundation for 2015

Perfect Marketing Equation

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Tammy Hawk-Bridges

Inspiration and Marketing Strategies for Entrepreneurs

Hi there I’m Tammy!Ready to learn about

marketing?!


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Hi there! My name is Tammy Hawk-Bridges. I provide marketing training and education for entrepreneurs.

I hope you’ll visit my website Perfect Marketing Equation - www.perfectmarketingequation.com and also follow me on Twitter @THawkBridges.

http://www.perfectmarketingequation.com

If you don’t already have one,

building a solid Marketing Strategy should be your first priority.

However, it won’t come without very hard work, commitment, dedication, and

more importantly some very smart decisions.


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Before we begin, let’s review two different scenarios you may be in:

• The Struggling Start-Up Entrepreneur – If you have a new business and you’re hitting walls.

• The Old-Timer Entrepreneur – You’ve been around for a while but you’re also feeling the pinch.


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The Struggling Start-Up Entrepreneur

Can you identify with any of these common struggles?


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When you make the decision to start a business you must make sure there’s a a market for what you want to sell.

• Who is your Perfect Customer?

• Do you have a valid idea?

If you’re trying to sell to everyone – you’re selling to no one.

• What is your Marketing Strategy to reach your Perfect Customer?

You’ll need a very well-defined and thought out marketing strategy of exactly HOW you’re going to reach your Perfect Customer and how you’regoing to get their business.

• Don’t be a Squirrel.

Squirrel is a term I came up with for people that have too much chaos in their heads and are indecisive. If you have a strategy, commit to it!

• Focus and clarity reign supreme in success!

Successful people have one thing in common, laser focus.

• Marketing Strategy

If you don’t know how to make money in your business you’ll fail.Learn about marketing. Learn how to leverage it to grow your business.


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The Entrepreneur That’s Been Around for a While

You’re not new to the entrepreneur scene! Perhaps you’ve been around a while but can’t seem to get to where you want/need to be?

Can you identify with any of these common struggles?


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• Doing business the same way in a world that’s changed around you. Doing all the same things while expecting a different outcome.

If you don’t make changes, change doesn’t happen, you’ll continue to get the same mediocre or bad results you’ve always gotten.

• Does your marketing strategy include the Internet?

If you’re existing strategy doesn’t include the Internet not only are you leaving money from lost sales on the table but giving away business to your competitor.

• Existing Customer Plan

How are you leveraging your most valuable asset? The most valuable asset in your business is your list and your existing customers.

• Ego

I’ve witnessed ego holding back entrepreneurs that have been around for a while. “This is the way we’ve always done it.” “This is the way my family ran this business for years.” Does any of that sound familiar? Then your problem is called ego and ego doesn’t write checks.


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If any of the things I’ve demonstrated are problems you’re facing, I sincerely hope you’ll address them now before you go any further.

Honestly, you may need to do things that are scary to achieve success in your business, for example, investing properly.

I made the incredible mistake of trying to teach myself everything because I didn’t trust anyone. I also didn’t understand the concept of profitability and, as a result, my success took YEARS.

Invest in coaches and mentors that have been through the maze and can shave years off your struggle period!

They can keep you from making mistakes that cost you failure and time.


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Struggling is a choice.

If you’re struggling with some of the things I’ve mentioned spend some time considering what your next steps are. I want

you to have the most successful year ever in 2015! You deserve it!

Now, align yourself to make it happen!


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If you enjoyed this presentation you can visit

my blog and read the entire post:http://www.perfectmarketingequation.com/marketing-strategy-lay-foundation-2015/

http://www.perfectmarketingequation.com/marketing-strategy-lay-foundation-2015/


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Please visit

www.perfectmarketingequation.com

for many other marketing lessons for

entrepreneurs!

http://www.perfectmarketingequation.com


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Also check out these FREE training resources:

Design Your Own Marketing Strategy & Process:

www.perfectmarketingequation.com/marketing-strategy-

blueprint-for-2015/

How to Find Your Niche:www.perfectmarketingequation.com/niche-marketing/

The Pajama Entrepreneurwww.thepjentrepreneur.com

http://www.perfectmarketingequation.com/marketing-strategy-blueprint-for-2015/

http://www.perfectmarketingequation.com/niche-marketing/

http://www.thepjentrepreneur.com


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Also check out my Video Marketing Library for quick

lessons on how to market your business!

www.perfectmarketingequation.com/marketing-videos/

http://www.perfectmarketingequation.com/marketing-videos/


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Connect with me!

Twitter:

www.twitter.com/THawkBridges

Facebook:

www.facebook.com/TammyHawkBridges

YouTube:

www.youtube.com/user/THawkBridges

Google:

https://plus.google.com/u/0/+TammyHawkBridges

http://www.twitter.com/THawkBridges

http://www.facebook.com/TammyHawkBridges

http://www.youtube.com/user/THawkBridges

https://plus.google.com/u/0/+TammyHawkBridges

Marketing Strategy – Laying the Foundation for 2015

Marketing

Transcript of Marketing Strategy – Laying the Foundation for 2015