Marketing strategy for the promotion of Arunachal Pradesh
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Transcript of Marketing strategy for the promotion of Arunachal Pradesh
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Marketing Strategy for the promotion
of“Amazing Arunachal”
By
Bishal Aran
(Christ University,
Bangalore)
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Agenda…
What is destination marketing?
Why destination marketing?
How to do destination marketing?
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“Amazing Arunachal”
Arunachal is known as the “land of the dawn-lit mountains”.
Arunachal is also known as the “Orchid State of India” or the “Paradise of the Botanists”.
Arunachal is a land of undulating hills and plains with luxuriant green cover and a wide variety of race and exotic flora and fauna.
Its verdant forests, tumultuous streams, condescending mountains and snow clad peaks make it a unique destination.
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Tawang Town
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Tawang War Memorial
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Tawang Monastery
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What is destination marketing?
Product Promotion
Placement Price
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What is destination marketing?
It is a crucial activity for making the destination competitive on the tourism market.
Destination Marketing has two main goals:
Improve the attractions of the destination
Position the destination or the tourism products on the market place.
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Destination Marketing, what for?
Promote and sell tourism products related to tourists motivations.
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Why destination marketing?
Why
Higher competition
New Motivations
Change in consumers behaviour
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Why destination marketing?
The success of a destination depends highly on the levels of efficiency of the destination marketing strategy and its activities aimed at:
Understand the activities and process for connecting buyers and sellers.
Respond to the demand needs positioning the destination on the market.
Meta level position in relation to: Tourism Product, Brand, Price, Segmentation, Promotion and Distribution.
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New Approach to destination marketing
Classic Approach
Product
Price
Promotion
Position
New Approach
Product
Personalization
Price
Position
Promotion
Partnership
People
Planning
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Promotional Marketing strategies…
Media strategy
Advertisement
Google Map Add-on
Social Media (Facebook, Twitter etc)
Official Website
Brand Ambassador (Baichung Bhutia)
Hot Air Balloon promotion
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Promotional Marketing Strategies…
Events
Orchids Exhibition
Rock Music Concert
Crafts Exhibitions
Festivals
Fashion Show
• Contributing to the Child Welfare Organization.
• All India Photography Art Fare 2014.
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Media Strategies
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Brand Ambassador
“Amazing Arunachal” ambassador.
Former Indian Football captain
Bhutia is been described as “God’s gift” to Indian football.
He is often nicknamed as the SikkimeseSniper.
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Hot Air Balloon Promotion
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Events
Festivals, Crafts Exhibitions, Rock Music Concert , Orchid Exhibitions and Fashion
Shows.
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Market Target
Leisure travellers
Adventure Travellers
Honeymoon Travellers
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Thank You…