MARKETING STRATEGY FOR

FINIKART.COMBy Ruchit Goswami

BARRIERS :

Lack of Technical background

Poor after Sales Service

Unable to get enough traffic

Short fall in daily Management and tracking like catalogue making

and delivery tracking.

Easy available options to sell on amazon,ebay,shopclues etc.

CUSTOMER SEGMENTATION

FOR START-UPS :

For any start-up, most crucial thing is money.

Finikart will collaborate with some start up booster ventures, Angel

Investors and crowd funding platform.

Start ups would use the technology provided by FINIKART and in

return Finikart will help them to get Funding from these platform.

This will make a soft corner among these entrepreneurs and help

to drive them to use the service.

REFERRAL REWARDS :

There are so many referral models available out there most of

them offer cash on referrals.

But Why let’s not offer them something more useful. Any

Ecommerce store need Traffic and that can be achieved by

Marketing and creating Buzz.

So we will help them get traffic after each successful referral.

VALUE ADDED SERVICES :

A common Store for all the stores made at ‘Finikart’ which can

help them to leverage the sales.

An You-tube Channel for Any time assistance as well as Important

suggestions and guidance on how to run an e-commerce store,

promotional strategies etc.

Promote your call center as ‘SUCK OUR BRAINS’ which means

you can ask even at mid night to resolve your issues. We re here to

help you no matter what time is it !

CO-BRANDING :

Here comes the most vital element, Co-branding is something

which can make you get attention as well as trust factor amongst

the customers.

Because people don’t know finikart,you need an established brand

having same values who can get your sales leveraged.

Tie up with any Bollywood production House, And Finikart will be

the “Technology Partner” for their Official Merchandise selling

store.