Marketing Strategy
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Transcript of Marketing Strategy
![Page 1: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/1.jpg)
Marketing Strategy
by Gaurav Narnaware
![Page 2: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/2.jpg)
COMPANY PROFILE AND PRODUCTS:
• Aura Motors is a INR 6000 crores Indian motorcycle and scooter manufacturing company based in Bengaluru.• Presently, only one brand in scooters, DIVA(appealing to females) with a market share of 16%.• Now introducing SPUNK to capture the rest of the audience and market.
![Page 3: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/3.jpg)
Brand Extension and Promotional Events
Spunk clothing line (top left) Vintage posters – for sale and used in
new campaigns Models on Spunk – create a scene
SALES OFFERS
Special offer and free gifts on advance booking within a month
EMI payment option with zero interest rates Discount coupons on fuel consumption for two
months
![Page 4: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/4.jpg)
Special Features for Spunk
Self Start Mobile Charger Metallic look Lighter weight Mileage of 60 km/litre Free service for 6 months Stylish head lamp and tail light Storage space for Cigarette lighter
![Page 5: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/5.jpg)
Competition
![Page 6: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/6.jpg)
AUDIENCE
Young Males
For Old: Attracted by:
Low fuel costs “fun” alternative means of commute Way to reclaim lost youth
Enthusiasts who enjoy weekend rides as a hobby
People who enjoy fixing/restoring old vehicles
I feel as young as him
• Low up-front cost (when compared to cars)
• Low fuel costs
• High customizability of SPUNK—no two are exactly alike
![Page 7: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/7.jpg)
Media Mix Outdoor media On vehicle advertisements
Print media Magazines and Brochures
Radio
Electronic media Social networking sites Content Communities
Screensavers and wall papers
![Page 8: Marketing Strategy](https://reader036.fdocuments.in/reader036/viewer/2022081519/558bfa33d8b42a193c8b460f/html5/thumbnails/8.jpg)
Thank you for your precious time!
Any questions or comments?
Or, go and buy a SPUNK today…