MARKETING STRATEGIES THAT WORK - Ryerson … 2012_Breakout Session 2...MARKETING STRATEGIES THAT...
Transcript of MARKETING STRATEGIES THAT WORK - Ryerson … 2012_Breakout Session 2...MARKETING STRATEGIES THAT...
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MARKETING
STRATEGIES
THAT WORK
INTER-UNIVERSITY FORUM
FRANCINE BELNAVIS
MAY 3, 2012
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Since September 2011, over 8900 students have created an account with us to use
some of our services.
WHO ARE THE STUDENTS THAT USE
OUR SERVICES?
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WHAT DO 8900+
STUDENTS LOOK LIKE?
Registered & Active Students
Undergraduates
Continuing Education
Graduates
Alumni
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WHERE DO WE SEE
OUR STUDENTS?
Workshops
Appointments
Employer Info Sessions
- 77 held
- 899 registered
- 83% turnout
- 3643 booked
- 2955 held
- 10% increase
- 69 held
- 1100 attended
- 78% turnout
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Generate word-of-mouth through the hiring of students to engage other students and act as ‘ambassadors’
STRATEGY #1
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Create fun and attractive print /promotional material and outreach events. Distribute materials to high traffic locations and online.
STRATEGY #2
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Communicate online with our community, and Ryerson community at large, about activities and services using social media and email
STRATEGY #3
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WHAT UNIQUE / NEW STRATEGIES
ARE YOU PROUD OF?
YOU’RE AWESOME!
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KEEP IN TOUCH
ME:
Francine Belnavis
[email protected] (will reply faster)
416.979.5000, ext. 6622
@franavis
linkedin.com/in/francinebelnavis
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MARKETING
STRATEGIES
THAT WORK
INTER-UNIVERSITY FORUM
FRANCINE BELNAVIS
MAY 3, 2012
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SOME
RESOURCES & TOOLS
Facebook Timeline for Colleges & Universities: Higher
Education Marketing, http://www.higher-education-
marketing.com/tag/facebook
#PSEWEB – Canada’s University & College Digital Marketing
Conference, http://pseweb.ca/about/
HootSuite – Social Media Dashboard, http://hootsuite.com/
PodCamp Toronto Unconference,
http://2012.podcamptoronto.com/