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Marketing Strategies of

Coca- Cola

Presented To: .

Prof. Sharif Menon .

Presented By : .

Maulik Patel.

Himani Dosi .

Tithi Chaya .

Bansi Jobanputra

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History :-

Coca Cola Enterprises, established in 1886.

Coca-cola was invented in columbus,by John S. Pemberton.

Originally called as a cocawine.

In starting they produce coca-cola syrup for sale in fountain

drinks.

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Introduction :-

Coca-cola is one of the most widely known word & trademark of theworld. Also leading mfg. in beverage industry.

It was their in India till 1977 but due to strong resentment against

MNCS.

It was re-launched again in 1993. It has more than 230 beverages to its portfolio. And it available in

more than 200 countries.

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Core Brands in Market :-

Product line soft-drink:

Coca-cola

Sprite

Fanta

Diet coke

Limca

Maaza

Thums up

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Mission :-

To Refresh the World...in body, mind, and spirit.

To Inspire Moments of Optimism...through our brands and

our actions.

To Create Value and Make a Difference...everywhere we

engage

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Target Market :-

Diet coke: weight consciousness

Maaza: kids , juice loving people Sprite: young people

Thums-up: confident, mature

and uniquely masculine attitude people Fanta: girls, ladies

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Major Competitor:-

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Strategies :-

Mainly consist of 4ps :-

1) Product

2) Price

3) Place

4) Promotion

Consist of 3As :-

1) Availability

2) Affordability

3) Acceptability

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It consist of various brand packs and flavor.

It product strategy promote all brand available

in brand pack.

And also introduce the product in new flavor.

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Price (Affordability ):-

Company has priced the product same as that of its

major competitor of the market leader.

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Place (Availability ):-

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Promotion (Acceptability ):-

Top line promotion:

T.V ads, banner, celebrity, Concerts, Sports.

Bottom line promotion: promotion schemes,

publicity material

http://localhost/var/www/apps/conversion/current/tmp/scratch_5/promotion%20scheme.FLVhttp://localhost/var/www/apps/conversion/current/tmp/scratch_5/promotion%20scheme.FLVhttp://localhost/var/www/apps/conversion/current/tmp/scratch_5/promotion%20scheme.FLVhttp://localhost/var/www/apps/conversion/current/tmp/scratch_5/thanda%20matlab%20coke.FLV

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T.V. Add :-

http://localhost/var/www/apps/conversion/current/tmp/scratch_5/thanda%20matlab%20coke.FLVhttp://localhost/var/www/apps/conversion/current/tmp/scratch_5/bangali.FLV

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iN Rural Market :-

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iN Rural Market :-

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iN Sports :-

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iN Sports :-

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iN Sports :-

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iN Concerts :-

d

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it Provide :-

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Change The

http://localhost/var/www/apps/conversion/current/tmp/scratch_5/open%20happiness.FLV

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http://localhost/var/www/apps/conversion/current/tmp/scratch_5/beteer%20tom.WEBM

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i di

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Findings

It has product for all segment

and focus on all the age .

Coca cola available in a selected

sector of market but it strongly

promoteis other product in all sector.eg. Thumbs-up, Fanta, Sprite...

Aggressive advertisement in

city as well as rural area.

Change with the trend & time.

Also promote via sports,

music concerts and also T.V. show.

Now it produce recyclable bottles.

R d i

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Recommendation :-

J

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Journey :-

J

http://localhost/var/www/apps/conversion/current/tmp/scratch_5/videoplayback_12%20(2).FLV

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Journey :-

J

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Journey :-

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