CONTENTS

PREFACE

ACKNOWLEDGEMENT

CERTIFICATE

DECLARATION

1.Chapter -1

a. Introduction b. History c. Mission and Vision d. Brand Value

2. Chapter-2

a. Objective of the study

3. Chapter-3

a. Research Methodology

4. Chapter -4

a. Top Five brands of Mixer Grinder

1. Bajaj

2. Phillips

3. Jaipan

4. Kenstar

5. Prestige

5. Chapter – 7

a. Data Analysis and Interpretation

6. Limitation

7. Recommendation & Suggestions

8. Conclusion

9. Bibliography

INTRODUCTION OF MIXER GRINDER

In 1908 Herbert Johnson, an engineer for the Hobart Manufacturing Company,

invents an electric standing mixer. His inspiration came from observing a baker

mixing bread dough with a metal spoon; soon he was toying with a mechanical

counterpart. By 1915, his 80-quart mixer was standard equipment for most

large bakeries. In 1919 Hobart introduced the KitchenAid Food Preparer (stand

mixer) for the home

Invention: mixer, standing in 1908

Definition: noun / mix·er

Function: A mixer is a kitchen appliance intended for mixing, folding,

beating, and whipping food ingredients. Mixers come in two

major variations, hand mixers and stand mixers.

Inventor: Herbert Johnson 

Criteria: First practical. Entrepreneur.

Like many home appliances, the standing mixer has industrial antecedents. In the 1908, engineer

Herbert Johnson was observing a baker mixing bread dough with a metal spoon; soon he was

toying with a mechanical counterpart. By 1915, his 80-quart Hobart mixer was standard

equipment on all U.S. Navy vessels, as well as in many commercial bakeries. 

World War I intervened before Hobart could jump into the residential market, but by 1918,

company executives were testing models in their homes. "I don't care what you call it," legend

has one of the executives' spouses espousing, "all I know is it's the best kitchen aid I've ever

had."

The name stuck. The first 5-quart countertop KitchenAid mixers were not cheap:$189.50, or

about $2,000 in 2002 dollars. Weighing in at 65 pounds, they weren't convenient, either. But that

all changed in 1936, when pioneering industrial designer Egmont Ahrens trimmed the mixer

down and chopped the price to $55. The iconic Streamline shape has changed so little that

Ahrens' bullet silhouette is patented. 

In the early years, retailers were slow to take on the KitchenAid mixer. To counter their

reluctance, Hobart established a direct sales force made up primarily of women who went door to

door offering demonstrations of the new food preparation tool. With the creation of citrus juicer

and food grinder attachments in 1919, KitchenAid mixers were on the road to becoming the

versatile "food preparation tools", as they were subsequently styled. Today's KitchenAid stand

mixers can be converted to anything from a pasta maker to a sausage stuffer or grain mill with

the addition of optional attachments. 

The mixer's mechanics remain virtually unaltered, too. An attachment made in 1919 -- the pea

shucker, for instance -- will fit on today's model. Tens of millions of KitchenAid mixers have

been manufactured at the same Greenville, Ohio, factory that produced the first one in 1919. 

KitchenAid may have been first, but the widespread acceptance of the electric standing mixer

actually belongs to a more populist-priced appliance, the Sunbeam MixMaster invented by Ivar

Jepson's. Sold at a fraction of the KitchenAid's price (in the early 1930s, it retailed for $18.25,

about $240 in 2002 dollars), the MixMaster caught on like wildfire. Within six years of its 1930

introduction -- and at the height of the Depression -- the company was selling 300,000

MixMasters a year. 

Sunbeam put out its first hand-held MixMaster in 1952. Although the KitchenAid standing mixer

is the current market leader, the Sunbeam MixMaster remains a viable rival.

INDUSTRY PROFILE

Wet grinder, a grinder used with water. Wet grinders have a wide application in industry,

workshops, and commercial and domestic kitchens throughout Africa and Asia. Kitchen wet

grinders are very popular tools in the South Indian kitchen used to make paste out of soaked

grains and lentils.

At one time, a wet grinder consisted of a large rock with a hole in it, where a cylindrical rock

with a wooden handle fit in. The grain and lentil mixture was poured in with water and the

cylinder rotated by the handle on the top to grind the food together. The ground paste is used for

various food items like idli, dosa, sevai and vada.

The evolution of grinders has a dramatic change in the working. The earlier form of wet grinder

called "Attan Kallu" used mechanical energy in which the user had to rotate the top stone called

"Kullavi" to grind the medium. The invention of electricity led to the development of electric-

powered wet grinders. By this invention, the powered wet grinders have both the top and the

base stone rotating. These electric models were first introduced in restaurants, and later moved

into the home.

Most modern models still have stone components for the grinding action. The stone is usually

granite. The old manual grinding stones used to be refinished for better results. Modern stones

usually don't need refinishing, as they last much longer.

Despite these advances in bringing technology into Indian kitchens, there are limitations.

HISTORY AND MILESTONE OF MIXER GRINDER

1908 Herbert Johnson, an engineer, invents a standing mixer for mixing bread dough

1915 Hobart Mfg. Co, of Troy, Ohio begins selling 80 quart mixers to professional bakers

1919 Hobart, now called KitchenAid sells a "food preparer" (stand mixer) for the home

1930 Sunbeam MixMaster introduced selling at a fraction of the KitchenAid's price

1936 designer Egmont Ahrens trimmed the KitchenAid mixer down to a more convenient weight

1952 Sunbeam put out its first hand-held MixMaster

1954 you can now buy a KitchenAid mixer in a color other than white

mixer, electric mixer, mixmaster, standing mixer, hand held mixer, herbert johnson, hobart

manufacturing company, sunbeam, invention, history, inventor of, history of, who invented,

invention of, fascinating facts.

OBJECTIVES OF THE PROJECT

1. To know about the marketing strategies of top five brands of mixer grinder.

2. To know about the promotional policies of mixer grinder.

3. To know about the product and prices of mixer grinder.

4. To know about the brand awareness of mixer grinder.

5. To know about the availability of brand in the market.

RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-

organized research plan, it is impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The main objective of survey was

to collect appropriate data, which work as a base for drawing conclusion and getting

result. Therefore, research methodology is the way to systematically solve the research

problem. Research methodology not only talks of the methods but also logic behind the

methods used in the context of a research study and it explains why a particular method

has been used in the preference of the other methods 

Research design 

Research design is important primarily because of the increased complexity in the market

as well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to

study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control

variance. 

Research design specifies methods and procedures for study. In this study the company

was interested to know the demand of different consumer durable product, about

competitors, and potential for Mixer Grinder procedures to be used for the study among

retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was

arranged from the various studies conducted in last few years and various other records of

company. 

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this purpose

questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were

collected from various past studies and other sources of the company.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

100 Customers

Research tools:

Questionnaires

RESEARCH AREA

 SAGAR DISTRICT

TOP 5 BRANDS OF MIXER GRINDER

1. Bajaj

2. Phillips

3. Jaipan

4. Kenstar

5. Prestige

1. BAJAJ

INTRODUCTION OF THE COMPANY

Bajaj Electricals Ltd (BEL) (BSE: 500031) is an Indian consumer electrical

equipments manufacturing company based in Mumbai, Maharashtra.[5] It is a part of the 

38,000 crore (US$6.92 billion) Bajaj Group. It has diversified with interests in lighting,

luminaries, appliances, fans, LPG based Generators,[6] engineering and projects. It main domains

are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes

and Luminaries. Consumer durables include appliances and fans. Engineering and projects

include transmission line towers, telecommunications towers, highmast, poles and special

projects, and others include die casting, Wind energy &Solar energy.[7] Some notable project

includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link[3]

It has 19 branch offices spread in different parts of the country with a chain of about 1000

distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care

centers.

OUR VISION

We aim to bring greater happiness to our customers, through our products 

and services, while continuously enhancing stakeholder value.

VALUES

Build Trust : We will conduct all our business dealings with fair and ethical business practices

and strive to build trust in the minds of all our stakeholders.

Belief in Excellence : We believe in setting higher levels of Excellence in all our actions and

will recognize and reward the excellence achieved by our team members.

Delighting Customers : We will delight our customers by providing them world-class products

and services and thereby enhance their quality of life.

Ensuring Accountability : We will work in a transparent, performance oriented environment

and define clear accountability for our employees, while empowering them to achieve their

performance goals with speed and efficiency.

Encouraging Teamwork : We will ensure dignity and respect for the individual while

encouraging Teamwork.

Personal Growth : Every employee will be enabled to learn at the work place with significant

opportunities for Personal Growth and Contribution to the organization.

HISTORY OF BAJAJ

Our Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act,

1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July

14, 1938. Subsequently the name of our Company was changed to Bajaj Electricals Limited,

pursuant to a fresh certificate of incorporation dated October 1, 1960.

In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fans

became a subsidiary of our Company and subsequently, with effect from July 1, 1984, the

business and undertaking of Matchwell was amalgamated with our Company.

In the financial year 1993-1994, our Company entered into a joint venture with Black & Decker

Corporation, United States, for the manufacture and marketing of power tools, household

appliances, and related accessories, through a separate company named Black & Decker Bajaj

Private Limited, ("Black & Decker Bajaj"). During the financial year 1999-2000 Black & Decker

Bajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% of

the shareholding thereof from Black & Decker Corporation, pursuant to which Black & Decker

Bajaj was renamed as Bajaj Ventures Limited. However, in the financial year 2002-2003, our

Company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures

Limited ceased to be a subsidiary of our Company.

In January 1998, our Company established a new manufacturing unit at Chakan near Pune and

commenced operations of manufacturing of fans and die-cast components. The production of

fans at our manufacturing activities of the Matchwell unit also was gradually shifted to our

Chakan unit.

In September 1999, our Company established and commissioned a wind energy generation unit

with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara,

Maharashtra. The facility continues to run profitably till date.

In the year 2000-2001 our Company set-up our manufacturing facilities including a fabrication

unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice

towers, and related products, and the said manufacturing facilities commenced commercial

production with effect from April 1, 2001.

In November 2002, our Company entered into a technical collaboration and brand licensing

agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical

appliances under the brand name of "Morphy Richards" in India.

In the financial year 2002-2003 our Company discontinued manufacturing die-cast components.

In the year 2005 our company entered into a Distribution agreement with Trilux Lenze of

Germany for high end technical lighting.

In the year 2007, we acquired 32% of the share capital of Starlite Lighting Limited, a company

engaged in the manufacture of Compact Fluorescent Lamps ("CFLs").

In 2012-2013, we have completely divested our stake and association with Black & Decker

Corporation, USA.

PRODUCTS OF MIXER GRINDER

Bajaj GX 11 Juicer Mixer Grinder Bajaj GX 7 3

Jars 500 Watts Juicer Mixer Grinder (White)  4,300/-

Black & Decker CJ 600 Citrus Juicer (White) rs 1085

Bajaj Twister 3 Jars 750 4,720 Bajaj GX 7 3 Jars 500 Wat...2,149

2. PHILLIPS

COMPANY PROFILE

Koninklijke Philips Electronics N.V. (Royal Philips Electronics, commonly known asPhilips)

(Euronext: PHIA, NYSE: PHG) is a Dutch multinational electronics company headquartered

in Amsterdam. It was founded in Eindhoven in 1891 by Gerard Philips and his father Frederik. It

is one of the largest electronics companies in the world and employs around 122,000 people

across more than 60 countries. [1]

Philips is organized into two main divisions: Philips Healthcare (formerly Philips Medical

Systems) and Philips Lighting. As of 2012 Philips is the largest manufacturer of lighting in the

world.[2] In 2013, the company sold off Philips Consumer Lifestyle (formerly Philips Consumer

Electronics and Philips Domestic Appliances and Personal Care) to Funai Electric Co. [3]

Philips has a primary listing on the Euronext Amsterdam stock exchange and is a constituent of

the AEX index. It has a secondary listing on the New York Stock Exchange.

Mission

Improving people’s lives through meaningful innovation.

Vision

At Philips, we strive to make the world healthier and more sustainable through innovation. Our

goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work

for people who share our passion. Together we will deliver superior value for our customers and

shareholders.

Behaviors’

Eager to win

Take ownership

Team up to excel

HISTORY

The Philips Company was founded in 1891 by Gerard Philips and his father Frederik. Frederik, a

banker based in Zaltbommel, financed the purchase and setup of a modest, empty factory

building in Eindhoven, where the company started the production of carbon-filament lamps and

other electro-technical products in 1892. This first factory has been adapted and is used as a

Museum devoted tolight sculpture[4]

In 1895, after a difficult first few years and near bankruptcy, the Philipses brought in Anton,

Gerard's younger brother by sixteen years. Though he had earned a degree in engineering, Anton

started work as a sales representative; soon, however, he began to contribute many important

business ideas. With Anton's arrival, the family business began to expand rapidly, resulting in the

founding of Philips Metaalgloeilampfabriek N.V. (Philips Metal Filament Lamp Factory Inc.) in

Eindhoven in 1907, followed in 1912 by the foundation of Philips Gloeilampenfabrieken N.V.

(Philips Lightbulb Factories Inc.). After Gerard and Anton Philips changed their family business

by founding the Philips incorporation, they laid the foundations for the later electronics

multinational.

In the 1920s, the company started to manufacture other products, such as vacuum tubes. In 1939

they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand

name). The "Chapel" is a radio with built-in loudspeaker, which was designed during the early

1930s.

2001 to 2011

In 2004, Philips abandoned the slogan "Let's make things better" in favour of a new one: "Sense

and simplicity".

In December 2005 Philips announced its intention to sell or demerge its semiconductor division.

On 1 September 2006, it was announced in Berlin that the name of the new company formed by

the division would be NXP Semiconductors. On 2 August 2006, Philips completed an agreement

to sell a controlling 80.1% stake in NXP Semiconductors to a consortium of private

equity investors consisting of Kohlberg Kravis Roberts & Co. (KKR), Silver Lake

Partners and AlpInvest Partners. On 21 August 2006, Bain Capital andApax Partners announced

that they had signed definitive commitments to join the acquiring consortium, a process which

was completed on 1 October 2006. In 2006 Philips bought out the company Lifeline

Systems headquartered in Framingham,Massachusetts.

In August 2007 Philips acquired the company Ximis, Inc. headquartered in El Paso, Texas for

their Medical Informatics Division.[15] In October 2007, it purchased a Moore Microprocessor

Patent (MPP) Portfolio license from The TPL Group.

On Friday, 21 December 2007 Philips and Respironics, Inc. announced a definitive merger

agreement pursuant to which Philips will commence a tender offer to acquire all of the

outstanding shares of Respironics for US$66 per share, or a total purchase price of

approximately €3.6 billion (US$5.1 billion) to be paid in cash upon completion.[16]

On 21 February 2008 Philips had completed its acquisition of VISICU Baltimore, Maryland

through the merger of its indirect wholly owned subsidiary into VISICU. As a result of that

merger, VISICU has become an indirect wholly owned subsidiary of Philips. VISICU was the

creator of the eICU concept of the use of Telemedicine from a centralized facility to monitor and

care for ICU patients.[17]

The Philips physics laboratory has scaled down. As of 2010, the company does not try to be

innovative in consumer electronics throughfundamental research, but continues to improve its

many consumer lifestyle products.

PRODUCTS OF MIXER GRINDER

Philips HR2775 Citrus Press Juicer Philips HL1618/02 Mixer Grinder

Rs 1,033 Rs 2,901

Philips HL7610 Mixer Grinder Philips HR2771 Citrus Press Juicer

Rs 2,274 Rs 779

3. JAIPAN

COMPANY PROFILE

Jaipan Industries Limited (BSE: 505840) is Indian home appliances company based

in Mumbai, Maharashtra, India. It manufactures and markets various Home Appliances and Non

stick cookware’s under the brand name of Jaipan.[3] It is also manufactures of consumer durable

products and Mobile handsets.[4] It also markets its products in a number of countries like Sri

Lanka, Mauritius, Bangladesh, Nepal, U.A.E.[5] It has more than 140 products, 125 distributors

and more than 6000 dealers across India. Its products include food processors, mixers, juicers,

hand mixers, blenders, irons, sandwich toasters,pop-up toasters, roti makers, mechanical

fans, home theatres, gas heaters, gas burners,water purifiers, vacuum cleaners, tea kettles, rice

cookers, dutch ovens, ovens, stainless cutlery and dinnersets.

MISSION AND VISSION

“Consumer satisfaction should be the first responsibility for any company”, Jaipan Industries

Limited has been following this philosophy from its very inception. And to provide value to the

consumer who benefit from its products, the company emphasize on total quality management

and integrity.

Jaipan Industries Limited has always believed that to be the best one should deliver the best.

Therefore the company constantly adapts itself to the changing environment and is strives very

hard to upgrade with technology. And for this the company creates an environment to encourage

and reward innovations, dedication and teamwork. The company believes that there is no short

cut to success, but only hard work and perseverance can lead to success. The company being

conscious of its responsibility to the society pledges to raise the standard of living of all citizens

by actively supporting any cause which is for the upliftment of the society.

Jaipan Industries Limited values the life of its consumers and therefore to make their living

happy and content, the company designs the most innovative and convenient to use products,

which would make their life easier and enjoyable.

HISTORY AND MILESTONE

2000 - Bombay-based Jaipan Industries Ltd. is making a foray into electronic relating with

Jaipan Rele Shoppe. The Company has set up a separate network of exclusive franchisee

retailers all over India. Jaipan Industries has declared a bonus share in the ratio of 1:5 and 6

percent dividend to its shareholders.

2002-Jaiprakash Industries Ltd has announced the following changes in the

management ,Resignation of Shri Sunny Gaur as Director of the company wef July 29,

2002.Appointment of Shri Samir Gaur as Director of the company wef July 29, 2002 in the

vacancy caused by the resignation of Shri Sunny Gaur and Whole-Time Director wef August 01,

2002.Appointment of

Shri Pankaj Gaur as Additional Director of the company wef July 29, 2002 and Whole-Time

Director wef August 01, 2002. -JaiPrakash Industries Ltd has informed BSE that Mr B K

Goswami has resigned as Director of the Company and Dr R C Vaish has been appointed as

Director of the Company w e f September 26, 2002 in the casual vacancy caused by the

resignation of Mr B K Goswami.

Jaipan has always nurtured an aim to achieve the most difficult target and set a record that

nobody can break. From a 25 mixer per day company today Jaipan is recognized as one of the

largest manufacturers with only one product, with the company Mixer Grinder, which is itself a

record. The same can be seen with Nonstick Cookware where the company was launched with a

production of 2500 pieces per month and today the company prospers with a sale of 1.45 lacs per

pieces per month.

The company has also achieved tie-ups with Kmart and now has set a goal to showcase its

products in Target and Wal-Mart, the two best stores of United States.

PRODUCTS OF MIXER GRINDER

Jaipan Juicy Juicer Mixer Grinder Jaipan Little Master Juicer Mixer Grinder

1,995/- 1,050/-

jaipan Juicer Mixer Grinder With 3 S.S. Jars JP_JMG3SS

4. KENSTAR

Kitchen Appliances India Limited launched its KENSTAR brand in India in October

1996. The trend of beating industry norms started with our fastest ever-nationwide launch. Post

that, Kenstar set up state-of-the-art manufacturing facilities at Aurangabad, Ahmednagar

(Maharashtra) and Salt Lake (Kolkata). 

Today, through its 28 Sales & Service offices, 300 service franchisees and more than 3500 trade

partners, Kenstar is well connected throughout the country.And thanks to its impressive

product range (Microwave Ovens, Air Coolers, Vacuum Cleaners, Mixer Grinders, Food

Processors & host of other kitchen appliances), Kenstar enjoys the position of being one of the

most preferred premium brands in India. 

Studies have shown that the Indian consumer is well aware of technical parameters and

quality expectations of mass consumer durables and expects the same to be delivered at

optimum price. Also, as India was slowly emerging as a market ready for new product

categories with sound technical support and trustworthy brands, Kenstar was one of the first

companies to recognize this trend in consumer psyche and decided to introduce its Microwave

Oven range. And needless to say, it became No.1 in the consumer preference with a surprising

momentum. Also, Kenstar spotted an opportunity in the then much-crowded unorganized sector

and introduced its own range of Air Coolers. Today, Kenstar enjoys the leader’s crown in the

category.

The consumer is delighted with the technical superiority and international aesthetics of

Kenstar products. Thus was formulated Kenstar’s corporate philosophy- “Complete

solutions for a complete home”. By introducing a range of product categories starting from

Electronic Irons to Mixer Grinders, and Microwave Ovens Kenstar happens to be the only

company to offer such a diverse product category to the world. 

Thanks to our thrust for continuous technological upgradation and developing value for money

products, we, at Kenstar have set up its state-of-the-art Design & Development

department. This D&D facility is equipped with ultra modern facilities and highly qualified

manpower. Its continuous efforts are primarily concentrated towards meeting the needs of the

discerning consumer at the most optimum cost. 

Kenstar also recognizes the importance of after-sales service to the consumer. Which is

why, we are constantly engaged in enhancing the level of consumer satisfaction - a truly

demanding task in itself. Our strong back-office support, the Kenstar Service Department has

developed a unique module of service that enables consumer attendance in less than 24

hours, starting from the time a complaint is launched in any part of the country.  

Today, Kenstar shares the trust and happiness of millions of families across the world.  We

feel this is only a step towards building an enduring relationship and introducing a world-class

lifestyle to every Indian. Keeping in with this tradition, more technology frontiers and more

products are being continuously developed and upgraded to provide the best value and comfort

to every household. In our brand promise itself lays the commitment to strive for a world-class

lifestyle and delivering the best in class offerings to all.

PRODUCTS OF MIXER GRINDER

Model Name :Prince Classic Model Name :Vivio DxMRP : Rs. 4395 

MRP : Rs. 3075 

Model Name: Super 6 Model Name: Crystalss MRP : Rs. 4395 

MRP : Rs. 5495 

5. PRESTIGE

COMPANY PROFILE

TTK Prestige Limited is part of TTK Group. Over the past five decades TTK Prestige Limited,

has emerged as India’s largest kitchen appliances company catering to the needs of home makers

in the country.  Every Prestige brand product is built on the pillars of safety, innovation,

durability and trust, making the brand the first choice in millions of homes. 

We always begin by understanding the needs and requirements of our customer and then we

design and deliver innovative products.   TTK Prestige Limited is one of the world’s largest

manufacturers of Pressure Cookers and it has been forefront in introducing several innovations

like Gasket Release System (GRS), Gasket Offset Device (GOD) and Double Locking System,

all firsts in India.  Prestige has been responsible for changing the cooking habits of millions in

India; it has demonstrated how one could cook meals in minutes, the healthy way.

TTK Prestige Limited has come a long way.  Today, TTK Prestige Limited has the widest

product portfolio covering all aspects of the Kitchen making it the only brand to offer TOTAL

KITCHEN SOLUTIONS to the customer. The product range includes Pressure Cookers, Non-

Stick Cookware, Rice Cookers, OTG’s, Kitchen Hoods (Chimneys), Hobs, LP Gas Stoves,

Coffee Makers, Kettles, Sandwich Toasters and many other small electrical appliances. TTK

Prestige Limited also offers Modular Kitchen solutions with the widest range of options in terms

of design, choice of materials, accessories and hardware.

TTK Prestige Limited is also the first Kitchenware Company in India to receive the ISO 9001

Certification and the PED/CE Certification by TUV, Germany.   Prestige has been awarded with

Selected “Super Brand” validated by Consumers and also it is the most preferred brand in

Kitchenware segment.

TTK Prestige Limited exports its products to USA, Europe, South Africa, Kenya, Australia,

Singapore, Middle East, Sri Lanka and many other countries. Products manufactured by TTK

Prestige Limited meets every relevant global standard such as CE, GS, UL etc.

Today, Prestige has matured from a traditional pressure cooker brand to complete kitchen

solution provider and we are working to improve and change the lifestyle of every Indian

household.

The company presently has manufacturing facilities in Hosur, Coimbatore and Roorkee and

distributes from sales branches located across the country to cater to the needs of specific

markets.

TTK Prestige Limited is listed on Mumbai Stock Exchange and National Stock Exchange of

India Limited.

COMPANY HISTORY - TTK PRESTIGE L

YEAR EVENTS 1955 - TTK Prestige Limited was incorporated as a Private Limited Company

at Madras under the name and style "T T Private Limited" on 22nd October 22nd. The registered

office was shifted to Bangalore and a fresh certificate of incorporation was obtained.

- The company became a deemed public limited company on and from June 15th 1988 under the

provisons of Section 43A of the Companies Act, 1956.

- In 1984 the Company launched "Prestige Pressure Pan". In 1992, the company successfully

launched its product under the brand name "Manttra" in the US market.

1990 - The Company's foods division launched ready-to-eat snacks, Fryums, in India.

1992 - The Company issue 95576 No. of Equity Shares were allotted during this year as fully

paid up Bonus Shares by capitalisation of reserves in the ratio of 1 : 1.

1994 - The name of the company was changed from TT Limited to TTK Prestige Limited on

23rd June, and a fresh certificate of incorporation was obtained from the Registrar of Companies.

- TTKPL commenced the manufacture of pressure cookers in 1959 with technical collaboration

from Prestige Group, U.K. who are the pioneers in the pressure cooker business.

- The Company's project for manufacture of Non-Stick Cookware with technical tie-up from

Dupont, U.S.A.has progressed satisfactorily. 

- During the year, the Company alloted Bonus Shares at the rate of 1 share for every 3 shares

held aggregating to 3,82,304 shares of Rs.10 each on 30th June. The Company also issued

30,20,000 Equity shares of Rs.10 each at a premium of Rs.80 per share to the residents including

Financial Institutions and 3,00,000 shares of Rs.10 each at a premium of Rs.10 each at a

premium of Rs.115 per Share were alloted to Foreign Institutional Investors.

1995 - The Company issued through Prospectus 28.95 lakh equity shares of Rs.10/- each at a

premium of Rs.80 per share, which included a firm allotment of 55,000 shares to Unit Trust of

India. 

1996 - During the current year, the company has introduced Silver Stone range in selective

markets and the same is well received. The company is also entering into Kitchen Tools Project

and necessary technical tie-up is being finalised. 

1998 - The Company introduced new models in the US market which have been received well.

The Company has also made an entry into the UK and Australian markets during the year.

- Mr. T.T. Raghunathan, Dr. (Mrs.) Latha Jagannathan and Mr. K. Shankaran, the Directors

retire by rotation and are eligible for reappointment. Mr. T.T. Jagannathan has been re-appointed

as Managing Director for a period of five years from 1st July.

2000 - Mr. Jagannathan is appointed as the Chairman of the TTK Group and also the Managing

Director of TTK Prestige Ltd.

- TTK Group is close to finalising sale of foods division as part of its plant to exist the non-core

businesses.

- TTK LIG, a joint venture between Seton Scholl Healthcare Plc and TTK Group is the world's

largest condom maker, manufacturing close to a billion condoms per annum.

-The Company has launched Prestige Omega non-stick cookware.

2001 - The Company manufacturers of kitchenware, has launched a new range of vacuum flasks

with imported shells.

-TTK Prestige has launched vacuum flasks with imported shells.

- TTK Prestige chairman and managing director TT Jagannathan has been made executive

chairman with effect from 5th April.

2002-TTK Prestige Ltd has informed that Mrs Padma Narasimhan, a Director on the Board of

Directors passed away on September 11, 2002.

2003 TTK Prestige Ltd has recast its debt portfolio by converting majority of its borrowings into

ECBs and FCNRB loans aggregating to US$ 9.5 million

2004 The company inaugurated the exclusive TTK Prestige showroom in Vijayawada on May 7.

Shares of TTK Prestige Ltd delisted from the Madras Stock Exchange from May 31.

PRODUCTS OF MIXER GRINDER

Prestige Mixer Grinder 600 W Champion Prestige Wet Grinder Pwg 01

Prestige Mixer Grinder Deluxe Maha Prestige Mixer Grinder Jmg 02

DATA ANALYSIS AND INTERPRETATION

Q1. ARE YOU AWARE ABOUT MIXER GRINDER?

YES MO

78% 22%

YES MO0%

10%

20%

30%

40%

50%

60%

70%

80%

78%

22%

Series1

Q.2. DID YOU USE MIXER GRINDER?

YES NO

54% 46%

YES NO42%

44%

46%

48%

50%

52%

54%

56%

54%

46%

Series1

Q.3. WHICH BRAND DO YOU LIKE MOST OF MIXER GRINDER?

BAJAJ 28%

PHILLIPS 23%

JAIPAN 11%

KENSTAR 18%

PRESTIGE 20%

BAJAJ PHILLIPS JAIPAN KENSTAR PRESTIGE0%

5%

10%

15%

20%

25%

30% 28%

23%

11%

18%20%

Series1

Q.4. ARE YOU SATISFIED WITH THE PRODUCT AND PRICE OF MIXER

GRINDER?

YES NO

54% 44%

YES NO0%

10%

20%

30%

40%

50%

60%54%

44%

Series1

Q.5. WHY WHICH SOURCE YOU COME TO KNOW ABOUT THE BRANDS OF

MIXER GRINDER?

TV 42%

RADIO 12%

MAGAZINE 10%

NEWSPAPER 36%

TV RADIO MAGAZINE NEWSPAPER0%

5%

10%

15%

20%

25%

30%

35%

40%

45%42%

12%10%

36%

Series1

SUGGESTION AND RECOMMENDATION

Products should be enriched with offers in order to capture the market.

Location has to be improved, so that the working atmosphere, sales can be enhanced.

More number of branches has to be opened to improve sales.

Should maintain the documents properly so as to avoid confusion.

Sufficient persons have to be recruited for doing the jobs.

All the work should not be dumped to a single employee.

Attracting offers should be given to attract more profits.

Price of the products provided may be lowered in order to restore their position among

competitors.

QUESTIONNAIRE

1. NAME: ………………….. 2. AGE: ……………………..

3. OCCUPATION:…………………… 4. SEX:……………………..

1. ARE YOU AWRE ABOUT MIXER GRINDER?

A. YES B. NO

2. DID YOU USE MIXER GRINDER?

A. YES B. NO

3. DID YOU PURCHASE ANY PRODUCT OF SAMSUNG?

A. Yes B. NO

4. WHICH PRODUCT DO YOU LIKE MOST OF MIXER GRINDER?

A. BAJAJ B. PHILLIPS C. JAIPAN D. KENSTAR E. PRESTIGE

5. WHY WHICH SOURCE YOU COME TO KNOW ABOUT SAMSUNG?

A. T.V B. RADIO C. NEWSPAPER D MAGAZINES

THANKS FOR YOUR COOPERATION