Marketing Strategies Of An Automobile Assembler Company

Marketing Management (8511)

PresenterMr. Mohsin Jamal

Presetnted ToMadam Saima

Mohsinjamal_123@yahoo.com

Follow Up

• Marketing Strategies

• AUDI

• AUDI Overview

• Marketing Strategies

Of AUDI

• SWOT Analysis

• Conclusion

• Question Answers

Session

Marketing Strategies

• Efficient

Production &

Distribution

Facilities

• Latest Faculties

• Impressive

Global Hold

Marketing Strategies

• New Model

Cars

• Social

Responsibility

• Management

Control

Marketing Strategies

• Tight Project

Management

• Future Plans

Case Study

History

Logo Evolution Of AUDI

AUDI

• Mission

• Vision

• Market Share

Most Expensive Car

Features Of AUDI

Extraordinary feature

Marketing Strategies Of AUDI

• High Quality

• “ Truth Of

Engineering ”

• Branding

Marketing Strategies Of AUDI

• Integrated

Marketing

• Direct Selling

• Men

Magazines

And Films

Marketing Strategies Of AUDI

• Anniversary

Opportunities

• Low First

Price

• Pricing

Flexibility

4 P’s OF AUDI

STP Analysis

Competition

SWOT Analysis Of AUDI

Strengths

• Petrol & diesel

• Wide range prices

• Features

• Styles

• 50000 employees

• Sports

• Sponsorships

Weaknesses

• Maintenance

• Handling cost

• Limited presence

in emerging

markets

Opportunities

• Expanding

automobile

market

• New customers

• Low cost cars

• Increasing

manufacturing

capability

Threats

• Fuel Costs

• Competition

• Product Innovations By Competitors

• Govt Policies

Data Collection

• Primary Data

– AUDI

– Research Papers

– Slide Share

– Browsing

Conclusion

Recommendations

References

• https://www.slideshare.net/PATRICKMAELO/audi-company-marketing-strategy

• https://www.marketing91.com/marketing-strategy-audi/

• https://www.marketing91.com/swot-analysis-of-audi/

• https://www.slideshare.net/MyuranKangaMSMBA/audi-brand-strategy-evaluation

• http://www.car-brand-names.com/audi-logo/