Marketing strategies for Matrimonial Service In rural India
-
Upload
prashantsmartie -
Category
Business
-
view
4.053 -
download
0
description
Transcript of Marketing strategies for Matrimonial Service In rural India
![Page 1: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/1.jpg)
lagna sara[- saovaa
RECEPTION COMMITTEE
Rishal BhideReema RijhwaniAnkesh Bhandari
Sahil GindodiaPrashant Relwani
Vishwas Sanap
![Page 2: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/2.jpg)
Urban Vs Rural
![Page 3: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/3.jpg)
Disadvantages Of Urban
‘N’ number of players
Competition (shaadi.com,
simplymarry.com)
Overlapping of customer
![Page 4: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/4.jpg)
Scope Of Rural Large market size
1st entrant benefit
Untapped market
Improving life
Increasing literacy rate
Availability of technology (eg. Internet kiosk )
Non Operating Income (eg. Primary data)
![Page 5: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/5.jpg)
Rural Wedding
![Page 6: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/6.jpg)
FeasibilityOn account of –
Cost
Revenue
Location
Target customer
Promotion
![Page 7: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/7.jpg)
Introduction
Rural vertical of established matrimonial site (e.g.
shaadi.com).
Pioneer in rural segment.
Localized Internal website.
Joining hands with traditional players.
![Page 8: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/8.jpg)
Constraints Revenue
Resistance to change
Gestation period of Investment
Business risk due to untapped area
Reluctant to pay
![Page 9: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/9.jpg)
Marketing Strategies
CUSTOMER
![Page 10: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/10.jpg)
Product Data Collection
• Census, Panchayat, Upadhyay• Agents, pandits etc.
Formatting Data
• Hard copy format• Soft copy format
Data Updating
• Password activation• Data integration
![Page 11: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/11.jpg)
Maharashtra• Villages• Population
Reason• % Target Audience
Place
![Page 12: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/12.jpg)
Price Differential pricing
Volume-based Pricing
![Page 13: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/13.jpg)
Promotion Mass weddings / Community
weddings
Melas
• Puppet shows
• Mock wedding followed by movie
Posters on inter-village buses
Stall at weddings (aaher)
lagna juaLvaa kpaaT
imaLvaa
![Page 14: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/14.jpg)
Events
• Haladi kunku
• Mahapuja
• Mahashivratri
• Nagpanchami
• Pola
• Wat Savitri
Promotion
![Page 15: Marketing strategies for Matrimonial Service In rural India](https://reader035.fdocuments.in/reader035/viewer/2022062616/549e7e4bac79594c768b47a4/html5/thumbnails/15.jpg)
lagnaalaa Aapalao svaagata Aaho !!