Marketing startegies p&g
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Presented by: Group4 Sarang Banubakde Manpreet Singh
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Proctor & Gamble (P&G) is leader in FMCG products and pioneer in setting many marketing terms. This case study analysis focuses on various marketing strategies adopted by them to emerge as leader on the shelves on retailers and in the mind of customers
Transcript of Marketing startegies p&g
Presented by:Group4Sarang BanubakdeManpreet Singh
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2010
TIMELINE
• Global Leader in Branded Consumer goods• Has 2 dozen $1bn brands known worldwide• First company to advertise directly to consumers.• 2010, total sales=$78.94bn • Net Income=$12 bn• Market capitalization=$186.63bn
CASE FACTS
Sales Percentage
Household carebeauty & groomingHealth & well being4th Qtr
Regional Sales
North AmercicaLatin Amer-icaWest EuropeEast Eu-rope& AfricaAsia
MARKETING STRATEGIES • Brand build is primarily not marketing
activity, but its System problem• Includes design to every step of product
development• Customrization of products.• Continuously monitoring ROMI • Involved heavily in market/marketing
research• Leader in performing consumer behavior
analysis • Used personal endorsement effectively• Used various medias like televisions and
radios• Pioneer in TVCs for FMCG product
Celebrity Endorsement
Sponsorship
Digital Marketing• Product based websites• Mobile ad campaign
“irresistibility quiz”• Old spice youtube video
campaign gained huge poupularity
• Attracted 13.7 million views
Social Media• Separate facebook page
for each product• Manofthehouse.com for
household advice to men.• Capessa for women on
Yahoo!!
Porter’s Five Forces
Buyers : low bargaining powperSuppliers: lowPotential Entrants : low as P&G is market leaderSubstitute : Moderate threatIndustry Rival: Uniliver -High
Conclusion• P&G is wizard of FMCG marketing backed with strong R&D• Adopt various marketing strategies based on analysis• Pioneer of many marketing tactics and strategies like(FMOT,SMOT)• Effectively uses IMC to reach its target groups• Always have earned huge ROMI.
