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COMPANY PROFILE

MARKETING SPECIALISTS FOR THE BUILT ENVIRONMENT

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AGENCYOF THEYEAR 2016at the Construction Marketing Awards

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MARKETING SPECIALISTS FOR THE BUILT ENVIRONMENT

Fabrick is an award-winning, full-service marketing and communications agency which specialises in construction, property and the built environment. Originally established as CFA - a name that has been synonymous with the construction industry for 32 years - we have evolved into Fabrick.Our new name has CFA, its legacy, principles and integrity woven into it and represents our market experience and integrated approach.

Our in-house team

provides expertise in

marketing strategy, PR,

social media, copywriting,

creative and print

production services, web

design and build, video

and animation, SEO,

market research, media

planning, buying and event

management.

With 32 years’ of

construction marketing

experience to call upon,

we’re not just another

agency. From day

one we’ve focused on

construction, property,

engineering and

architecture; working

for contractors, product

manufacturers, architects,

trade associations,

merchants and distributors,

developers, housebuilders

and industry standards.

The excellent working

relationships we’ve

maintained throughout the

industry have secured us a

well-earned reputation as

one of the most skilled and

knowledgeable agencies to

work in the sector. We have

an innate understanding

of the built environment,

helping to ensure we offer

the support and knowhow

that delivers tangible results

and a genuine ROI.

At Fabrick, our full-service marketing and communications expertise is contained under one roof, enabling a collaborative and creative approach to projects.

Our 18 services are divided into five core

groups, with each being managed by

specialists in these fields.

Our core service groups are:

• Integrated Marketing

• PR & Social

• Creative

• Digital

• Market Research

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OURSERVICES

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As a full-service marketing and communications agency, integrated marketing is our strength.

Our experience and

understanding of a diverse

range of disciplines

- including digital

communications, content

marketing, branding,

events, SEO, social media

and PR - allows us to

communicate, influence

and engage in a multi-

dimensional way.

Our in-house specialists

have the expertise to

deliver your messages

across these disciplines

in a clear, concise and

consistent manner.

We work closely with our

clients to create both

integrated campaigns and

strategies that can launch

products and services,

increase brand awareness,

change company

perceptions, align your

business with key industry

regulation, reinforce

market positioning and

much more.

Our strategic approach

to integrated marketing

allows us to become part

of our clients’ businesses

and develop long-

term relationships and

partnerships.

INTEGRATED MARKETING

PR & MEDIA CREATIVE DIGITALINTEGRATED

PR is at the heart of Fabrick and has been a core strength of ours from day one. With 32 years’ of industry knowledge and media expertise allows us to continually identify PR opportunities that can increase brand awareness, enhance reputation, inform audiences, influence decision-makers and support the launch of new products and services.

We pride ourselves

on having developed

extensive and enviable

media relationships with

the construction press,

resulting in the delivery

of creative and forward

thinking campaigns that

deliver a tangible return on

investment.

At Fabrick we understand

that PR is no longer about

simply securing magazine

coverage. It’s about

storytelling and influencing

decision makers through

engaging content that is

promoted across multiple

channels.

Our PR team create and

implement comprehensive

PR plans that convey the

right messages through the

appropriate media channels

to help communicate

the client’s story – press

releases, technical features,

webinars, blogs, roundtable

events, case studies,

product launches and

thought leadership pieces

to name a few.

As a leading media

planning and buying

agency, we offer a vital

combination of expert

advice and best value as

well as insights to ensure

maximum impact and

Return on Investment.

Our skilled array of

professionals ensure each

PR campaign is carried

out to the highest degree

of creative efficiency.

Our in-house copywriting

specialists are trained

journalists and experts at

producing hard-hitting,

succinct copy that people

want to read and as

organisers of many key

industry events, we have

truly proved our worth as

a much valued and highly

successful, full service

marketing agency.

PR & MEDIAPR & MEDIA CREATIVE DIGITALINTEGRATED

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Fabrick understands that social media should enhance and amplify the conversations which matter to you. Whether it’s engaging with new audiences, sharing your vision, reaching policymakers to drive regulatory change, or providing a community for your customers, social media is an integral part of any modern communications strategy.

Our social media experts

understand what is needed

in order for your business

to reach its objectives. We

understand what channels

are available, the benefits of

each of the platforms and

how audiences interact with

them. This means we can

develop the right tactical

approach to social and

digital outputs and create

the right strategy for your

campaigns.

This understanding also

helps us explore the

opportunities afforded by

paid advertising, ensuring

we continually report

key insights back into our

planning.

Our extensive knowledge

of the built environment

allows us to advise you and

help create the compelling

content needed to develop

your social offering. As a

tool we use social media to

check the industry pulse,

understand the trends and

realise the opportunities

for our clients. As industry

experts we also offer

genuine advice on channels

and tactics and help your

business learn and thrive in

the social environment.

SOCIAL MEDIA

Our in-house studio produces a range of game-changing creative solutions - everything from eye-catching ads and exhibition stands to 3D animation and innovative direct mail, social content, lead-generating e-newsletters, to websites and inspirational corporate and technical literature.

We employ experienced

MAC designers as well

as more traditional free-

hand/ illustration artists to

provide a balance between

modern and traditional

design. Our designers

create memorable and

influential new brands,

or refresh existing ones,

which, with the help of our

3D animators, can easily be

brought to life.

We work with clients to

originate, implement and

enforce brand guidelines to

ensure consistency of visual

appearance and message.

CREATIVEPR & MEDIA CREATIVE DIGITALINTEGRATED

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PR & MEDIA CREATIVE DIGITALINTEGRATED

We employ a highly-skilled digital team that builds state-of-the-art websites, bespoke apps, intranet solutions and much more.

Our digital team is

experienced in a wide

range of digital platforms

to help turn your vision

into a reality. They work

closely with our other

internal teams, including

creative, SEO, social and

copywriting to create

cost effective, mobile and

design responsive solutions

for clients that support

and enhance marketing

activities. Striking the right

balance between design

and usability, our team

can create or custom build

apps to engage users and

function within a website to

showcase your work.

Looking to the future, our

digital team is experienced

with the latest AR, VR and

real time solutions. They

work with clients to create

results that propel them to

new levels.

DIGITAL

Through our sister company, Real Information, we offer bespoke B2B market research for construction and the built environment.

Real Information has a

thorough understanding

of the market sectors and

audience groups you want

to reach within the industry

and has a national team

trained to deliver a wide

array of traditional and

cutting-edge research

methods anywhere in the

UK. They’ll help and advise

you to devise the right

questions and analyse the

answers to give you a full

report designed to meet

your business objectives.

Market Research provides

valuable analytical data

that can ensure the right

decisions are made.

When companies want to

know how they compare

to the competition, what

customers think of their

products and services,

what they’re doing well and

how they’re perceived by

the marketplace, market

research provides the

answers. This data can then

be used to create informed

strategies and drive your

business forward. It

provides Real Information.

MARKET RESEARCH

We employ an in-house team of marketing professionals who draw upon a diverse range of skills and expertise and are fully committed to providing the highest level of service. Working across a range of disciplines, they work together to create innovative and thought-provoking campaigns and projects that exceed client expectations.

SERVICE TEAMS INCLUDE:

CREATIVE

COPYWRITING

DIGITAL

MARKET RESEARCH

PR & MEDIA

SOCIAL MEDIA

STRATEGY

OUR TEAM

DIR

ECTO

RS

ACCOUNT MANAGEM

ENT

SERVICE TEAMS

YOU

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OURAPPROACH

1. WE LISTEN

2. WE RESEARCH

3. WE PLAN

6. WE MEASURE

4. WE EXECUTE

5. WE REVIEW

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4. WE EXECUTEOur specialist teams

use their expertise to

ensure plans are carried

out with the optimum

professionalism. At Fabrick,

we know how to adapt

messages for different

channels and target

audiences in order to

achieve marketing success.

5. WE REVIEWWe pride ourselves on

having regular face-to-

face meetings with all our

clients. Honest and open

communication allows us to

progress ideas and action

plans more efficiently and

continually develop our

client relationships. We

never hide away in our

office.

6. WE MEASUREWe employ an effective

range of metrics to

measure success. This

starts with business

results and ROI. It also

includes increase in brand

awareness, success in

changing perceptions as

well as more common

measurements such as

traffic, sales enquiries and

reach.

1. WE LISTENThe first step in our

approach is to listen

and establish objectives.

Through in-depth

conversations, we establish

exactly what your needs

are and what you want to

achieve – we don’t just

assume.

2. WE RESEARCHTo gain an informed picture

of your starting position, we

undertake research into

your company, competitors

and target audiences.

Through our sister

company, Real Information,

we are able to carry

out additional specialist

research into customer

characteristics and trends.

3. WE PLANIn conjunction with the

client, we produce PR,

marketing, social media

and content marketing

strategies and plans using

our extensive insight

of each area. Plans

are regularly reviewed

to ensure our clients’

requirements are being

fully-addressed and are

adapted to allow for

changes that may occur

through the course of a

campaign.

DISTRIBUTORS

WHOWEWORKWITH

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DEVELOPERSCONSULTANTSCHARITIESARCHITECTS

MAINCONTRACTORS

INDUSTRY STANDARDS

INDUSTRY EVENTS

LOBBYING BODIES

TRADE ASSOCIATIONS

SPECIALISTCONTRACTORSMANUFACTURERS

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design | construct | perform

The following are just a few of the companies we have worked for:

INDUSTRYTOPICS

SUSTAINABILITY

CRISIS MANAGEMENT

ADDRESSING MISCONCEPTIONS

BUILDING BRANDS

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Working across the built environment, Fabrick has become expert in a number of key industry topics, issues and challenges. With an intimate understanding of the industry and a finger on the issues that are influencing the sector, our teams are able to work with clients to help them maximise potential, gain competitive advantage and protect their brands.

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SUSTAINABILITY

Sustainability is a subject

that impacts many of our

clients. It affects how they

operate; it influences their

product offering and it

shapes how they talk to

their customers.

We draw on the commonly

accepted three pillars of

sustainability - economic,

environmental and

social – helping clients

to communicate how

sustainability defines their

business, helps customers’

businesses and plays a role

in delivering a better built

environment.

A fundamental core to

much of the sector, it is no

surprise that sustainability is

a topic in which Fabrick has

become expert.

CRISISMANAGEMENT

Most companies will face

a crisis at one time or

another. This could relate

to health and safety, staff,

products or an on-site

incident. The one thing

they all have in common is

the need for a structured,

professional and well

thought out approach to

managing communications.

Working to a structured

approach, with the help

of our compass guidance

strategy, our team has

helped clients manage a

number of different crises,

providing client guidance

and counselling through to

managing media and brand

reputation.

ADDRESSING MISCONCEPTIONS

Many brands suffer

from their market

misunderstanding their

offering. This could be

due to a number of

factors such as brand

development and growth,

poor communication or a

resistance to change.

Changing misconceptions

is not a straightforward

task, but with the right

guidance and strategy

it can be successfully

addressed. Fabrick

has helped numerous

brands address customer

misconceptions. Starting

with market research we

plan, implement strategies

and measure results that

allow brands to readdress

the balance and educate

and inform their audiences.

BUILDING BRANDS

Building brands is at

the core of what we

do. A central role to

marketing activities is to

raise a brand’s profile,

increasing awareness and

understanding, to in turn

drive sales and/or market

share.

We have vast experience

in helping to grow brands.

The complexity of the

challenge will depend

on a number of factors

including the market’s

current understanding

and perception of your

brand; the positon of

your competitors’ brands

and number thereof; the

number of target audiences

you have; the maturity

of the market for your

products.

The following are a few examples of the topics in which we are expert:

Fabrick prides itself on providing a first-class service to its clients and supporting construction and the built environment. During our 32 years of service we have won many accolades, built long-standing relationships and supported industry charity, CRASH, with its marketing and communication activities.

OURACHIEVEMENTS

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This is an agency at the TOP OF

THEIR GAME. The focus on clients is demonstrable and the ADDED-VALUE, account management and RESULTS DRIVEN activity have paid dividends for clients and agency alike in terms of billing and client retention. Fabrick clearly demonstrated how they are adapting the business for FUTURE GROWTH.

Judges 2016 Construction Marketing Awards

TESTIMONIALS

We have built a relationship with

Fabrick over the years and STRONGLY BELIEVE THEIR INTIMATE INDUSTRY KNOWLEDGE, creative approach to PR and significant experience in the event will ensure Ecobuild continues to evolve in line with market trends and the changing building industry.

Martin Hurn Ecobuild Event Director

We wanted an agency who could

offer us a way to develop our strategy and reach into the construction community. It was important that they could add to our strategy and offer us a full service that spanned both digital and conventional print media. We wanted a partner who could stretch us and generate new ideas whilst maintaining our public affairs consultant and our connection with policy groups.

Fabrick were chosen because of their people, their ideas and their ability to take us forward.

Thomas Roche Business Sprinkler Alliance

Fabrick’s industry knowledge

and insight as well as connections has provided REAL VALUE to our communications activities. We have been IMPRESSED WITH THEIR CREATIVE APPROACH to PR. They clearly understood our brief and have created a strategy and an approach that enables us to effectively influence our target audiences through WELL PRODUCED AND EXECUTED CONTENT.

Martin Townsend Director of Sustainability, BRE Global

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Fabrick deliver on every measure.

We regard them as an integral element of our strategic thinking as they demonstrate a knowledge of our industry, which is second to none, and deliver results through their creative and professional approach.

They are unique in combining an understanding of a highly complex build process and distilling that into clear, insightful plans. They are an invaluable member of our team.

Steve Swales, Chief Commercial Officer, Siderise

I’ve worked with the team at Fabrick for

a number of years and I’ve always been very impressed with their combination of PR and media expertise and industry knowledge. They understand the importance of editorial integrity and use this understanding to produce creative media campaigns to target different audiences across print, online and face-to-face platforms. What’s more, they’re really great people to work with.  

Tom Broughton, Head of Content, UBM Built Environment

Having worked with Fabrick for

a number of years on both architectural and construction titles I’ve always been impressed with their ability to effectively promote their wide range of clients to the construction industry. The wide range of clients they represent is a good reflection on their market knowledge and ability to deliver effective campaigns based upon complex briefs and a client’s unique requirements.

Tom Peardon, Key Account Manager, Construction Manager

Sika has various marketing teams

working on many projects for a large range of products and solutions right across the construction industry. Fabrick understand the Sika business and its customers and help us to generate relevant and engaging content across a range of communication platforms.

When you work with agencies, they should feel like an extension of your internal team - not just a supplier providing a product or service, and I certainly feel that with Fabrick. They are always responsive when working on projects, even with demanding deadlines.

Sarah James, Marketing Manager, Sika Flooring

We have been working with Fabrick

to create an informative and educational campaign to promote CRASH charity and our work. Their WILLINGNESS TO SHARE THEIR KNOWLEDGE, EXPERTISE AND EXPERIENCE IS REMARKABLE and has made an ENORMOUS IMPACT on the charity.

Emma Brophy Communications Manager, CRASH

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For a number of years Fabrick has had the pleasure of working with CRASH, the construction industry’s charity. A unique, practical charity, it assists homeless and hospice charities with construction related projects. It does this by offering pro bono professional expertise, sourcing building materials and through awarding cash grants sourced from patron companies.

When Fabrick started

to work with CRASH, the

charity had high brand

awareness but low brand

understanding. Since

then Fabrick has created

and delivered a highly

successful multi-channel

campaign, provided

ongoing strategic marketing

advice, produced eye-

catching and informative

visuals for brochures and

exhibition stands, supported

PR activities, designed

advertisements and

infographics and provided

valuable social media

guidance and support with

the delivery of live events.

As a result of our ongoing

support, CRASH’s brand

awareness has significantly

increased leading to

additional patrons being

secured.

Having worked closely with

CRASH for many years,

we are very proud to be

its official marketing and

communications partner.

SUPPORTINGTHE INDUSTRY

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We have used Fabrick for media

planning on a number of advertising campaigns and we always manage to get more than we pay for. I would have no hesitation in recommending the company. Christine Schofield-Jones PR & Corporate Communications Manager, Sika

Fabrick operates a policy of clear and transparent costing and always approaches budgets with the philosophy of ‘how would we spend it if it was our budget?’

For PR and social media,

Fabrick works on a fixed

monthly retainer fee basis.

Fees are not based upon

a set amount of executive

days a month, but cover

an entire marketing team,

available every day.

A fixed fee gives clients an

easier way to budget rather

than hourly rates that will

mean varying costs each

month.

For creative and digital

work, Fabrick provides

detailed quotes.

Our transparent approach

to costs is set against a

desire to ensure best value

for clients. One of our key

objectives is to provide a

return on investment.

We understand that our

role is to help businesses

grow, whether this is

through increasing brand

understanding and

awareness, or through

more sales. A client wants

to know if they spend

£x then they will see a

return of £y through our

marketing efforts. This is

what we offer.

ROI & BEST VALUE

David Ing Managing Director david.ing@wearefabrick.com

Laura Curtis Head of Strategy laura.curtis@wearefabrick.com

FabrickPalace Court, 15-17 London Road Maidstone, Kent ME16 8JE

01622 754295

hello@wearefabrick.com

www.wearefabrick.com

Darryl Hartley Senior Creative darryl.hartley@wearefabrick.com

Mike Summers Digital Development Manager mike.summers@wearefabrick.com

To find out more about Fabrick and how we can help your business grow, please get in touch.

HOW TO CONTACT US

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Palace Court, 15-17 London Road, Maidstone, Kent ME16 8JE

T: +44 (0)1622 754295 | www.wearefabrick.com