Marketing Services, Virtually

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  • Marketing Services, Virtually

    marketing hacks for service providers in Second Life

    Lea Tesoro (real life) / Opal Lei (Second Life)

    for NonProfit Commons

    Sept 4, 2015

  • 2015 Lea Tesoro / Opal Lei

    The Marketplace and SL commerce

    The web-based Marketplace was a boon for product

    creators:

    Easier to search.

    No need for land.

    No more slow rezzing.

    Consistent address.

    Product reviews.

    Some businesses still require a presence

    inworld.Location: Truth

    Hair

  • 2015 Lea Tesoro / Opal Lei

    Products vs Services

    Products Prices set -- per product

    Mass production

    Quality is known, especially with demos.

    Actual design is known.

    Services Prices variable -- by hour / project?

    Custom-made / one of a kind

    Quality is inferred from previous work, if any.

    Design details are left to the creator.

  • 2015 Lea Tesoro / Opal Lei

    Marketing hacks - service providers

  • 2015 Lea Tesoro / Opal Lei

    Profiles: About | Picks | group tags

    Fill in your profile (About and Picks).

    Stand in a crowd, socialize.

    Add a group tag.

    Location: Violet InfoHub

  • 2015 Lea Tesoro / Opal Lei

    Inworld classifieds

    Testing source of traffic to your parcel with collision sensors

    Pay premium for placement.

    Why land for service providers?

    Location: Mer Betta

  • 2015 Lea Tesoro / Opal Lei

    Adboards inworld

    Roadside parcelsvs

    high-traffic venues

    Sims with communities:same set of people

    Grid-wide hunts:distracted audience

    Location: Magik Ads

  • 2015 Lea Tesoro / Opal Lei

    Inworld groups and events

    machinimatographers:

    MaMachinima group

    lawyer groups

    performers:

    Second Life live events

  • 2015 Lea Tesoro / Opal Lei

    SecondLife.com forums

    https://community.secondlife.com/t5/Inworld-Employment/bd-p/InworldEmployment

  • 2015 Lea Tesoro / Opal Lei

    External sites

    Personal and other websites Detailed information

    Connect to profile

    How to bring traffic in?

    Flickr / YouTube / other social media Preaching to the choir

    Constant tweets/feeds/streams to keep awareness

    Time issue

    Relevance of feed for brand consistency

  • 2015 Lea Tesoro / Opal Lei

    Word of mouth

    If youre the service provider,

    Marketing to people at the moment they need you

    Which clients are likely to recommend you

    If youre a potential client,

    Whom to ask

    Friendship bias in reviews

    Comparison of providers

  • 2015 Lea Tesoro / Opal Lei

    www.avahyr.com

    One-stop shop

    Comparable providers

    Reviews

    GOAL

    THE place to find

    service providers

  • 2015 Lea Tesoro / Opal Lei

  • Marketing Services, Virtually

    www.avahyr.comavahyr @ gmail.com

    opallei @ gmail.com

    http://www.avahyr.com