Marketing Services Guide

FESTIVAL PRESENTER

02 0304070910131718

Contents

Front cover image: Colossus Image by: Mark Gambino

Welcome to Arts Centre MelbourneAs a valued presenter at Arts Centre Melbourne we are delighted to offer our marketing services to your company, to help you connect with the right audience.

We encourage you to read through all of the opportunities outlined in this guide and wish your event every success.

Led by the Director of Customer Engagement, our team comprises four Marketing Campaign Managers, in addition to the Marketing Coordinator and Marketing Assistant.

We also have a dedicated Content and Community Strategist, Digital Content Producer and Digital Content Coordinator.

Our CRM, publicity, graphic design and online teams work closely with the marketing team and would be happy to provide additional advice where required.

You will be assigned a dedicated Maarketing Campaign Manager on signing your venue agreement.

Current as of September 2019.

Essential Content Overview

Ticketek Essential Content

Website

Electronic Direct Mail

Pixel Tracking

Social Media

Signage

Additional Promotions

Broadcast, Recording & Multimedia Services

01

Arts Centre Melbourne Essential ContentAll essential content is due at least 5 working days prior to your event going live.

Utilising Arts Centre Melbourne’s marketing channels

1 2 3 4 ESSENTIAL CONTENT

Provide all essential content for your event at least 5 working days prior to your event going live.

SIGNAGE Give your event on-site presence

with our signage options. See pages 11-14 for more info. Limited bookings available.

MARKETING SCHEDULE Review the marketing support

schedule provided by your Marketing Campaign Manager.

EXTRA BITS & PIECES Send through flyers and videos for foyer display - as well as any additional content for social media.

IMAGE REQUIREMENTS (STRICTLY NO TEXT) Please see pages 3 - 7 for more information about online requirements.

WEBTILES

FORMAT Width (px) Height (px) File type

Master Image 1500 850 Pixels at 72dpi, RGB, .jpg

Event Page Hero - Desktop 800 690 Pixels at 72dpi, RGB, .jpg

Event Page Hero - Tablet 461 487 Pixels at 72dpi, RGB, .jpg

Homepage Hero - Desktop 1000 786 Pixels at 72dpi, RGB, .jpg

Homepage Feature (Portrait) 374 590 Pixels at 72dpi, RGB, .jpg

Genre Landing Page - Mobile 78 78 Pixels at 72dpi, RGB, .jpg

Season Page Image 1440 480 Pixels at 72dpi, RGB, .jpg

Additional Event Page Gallery Images (optional) 1440 810 Pixels at 72dpi, RGB, .jpg

COPY REQUIREMENTSFORMAT Character Limit

Website No limit

On Guide 60 words + press quote

eDM (targeted email) 222 characters (including spaces)

eDM (Weekly Entertainment Guide) 180 characters (including spaces)

EDM TILES

FORMAT Width (px) Height (px) File type

Targeted email & Weekly Entertainment Guide Hero 600 334 Pixels at 72dpi, RGB, .jpg

Feature 768 496 Pixels at 72dpi, RGB, .jpg

Promo 461 487 Pixels at 72dpi, RGB, .jpg

SOCIAL MEDIA

FORMAT Width (px) Height (px) File type

Social Media Image 2000 2000 Pixels at 72dpi, RGB, .jpg

OPTIONAL - video 2000 (preferred)

2000 (preferred) Please provide in 1:1 ratio, mp4, 2.3GB max, 720p minimum

PRINT BROCHURE

FORMAT Width (mm) Height (mm) File type

On Guide 50mm 56mm 300dpi, CMYK, .jpg or .tiff

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Ticketek Essential ContentIf your event has a Ticketek allocation, you will need to supply the following essential content at least 5 working days prior to your event going live.

IMAGE REQUIREMENTSWEBTILES

TICKETEK SPECIFICATIONS Width (px) Height (px) Max Size

Homepage hero tile 980 320 100kb

Genre page feature tile 189 88 10kb

Event page tile (large) / Homepage feature tile 298 170 20kb

Event page search tile (small) 61 61 5kb

COPY REQUIREMENTSWEBSITE Character Limit

Website Maximum of three paragraphs recommended

Ticketek edm 75 – 80 Words Max.

Twitter 140 Characters Max.

EDM TILES

TICKETEK SPECIFICATIONS Width (px) Height (px) Max Size

eDM Hero Image 570 334 50kb

eDM Feature Image 167 167 10kb

Newsletter Feature 189 88 10kb

Newsletter Tile 120 90 7kb

WEBSITE

TICKETEK SPECIFICATIONS Width (px) Height (px) Max Size

Home/Event page takeover tile (please click here for example and template) 1920 900 150kb

ezyTicket banner 408 191 20kb

Video (mpg, mpeg, wmv) n/a n/a hi res format to load to movideo

SOCIAL MEDIA

TICKETEK SPECIFICATIONS Width (px) Height (px) Max Size

Facebook- standard post 1200 628 150kb

Facebook - video n/a n/a

10kb

Recommended aspect ratio: 1.77:1 / 16:9 / HDTV, 2:39:1 or 2:40:1 / Widescreen / 9:16, 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / Film, 1.85:1 / Film, no pillarboxing or letterboxing

Length: 120 seconds max.

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Click here for additional information

ARTS CENTRE MELBOURNE EVENT PAGE

Every event will receive a dedicated event page on our website.

We strongly recommend allowing space on the left AND right sides of your images. This will ensure key elements of the image are not cropped. The ‘master’ image will be automatically resized to cover a range of additional image specification on the website (not listed here).

DESKTOP VIEW

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What else can I provide?The more information the better! Further support your campaign by providing the following:

• Show tagline

• Gallery media: Images or videos (youtube link)

• Detailed program information, including; set lists, run times, interval information

• Cast and credit information

• Featured media quotes to highlight

EVENT PAGE HERO:

Desktop 800w x 690h (pixels)

Keep focus of the image aligned to the centre

TABLET VIEW

EVENT PAGE HERO:

Tablet 461w x 487h (pixels)

MOBILE VIEW

EVENT PAGE HERO:

Mobile automatically resized from the master image

Website

MEDIA GALLERY (OPTIONAL):

We recommended supplying no more than 5 items.

Image: 1440w x 810h (pixels)

Video: Youtube or Vimeo link and 1440w x 810h (pixels) thumbnail image

ARTS CENTRE MELBOURNE HOMEPAGE TILES

The homepage of our website features several bookable webtile positions. Your Marketing Campaign Manager may allocate you placements, pending availability.

We strongly recommend allowing space on the left AND right sides of your images. This will ensure key elements of the image are not cropped. The ‘master’ image will be automatically resized to cover a range of additional image specification on the website (not listed here).

Website

DESKTOP VIEW

TABLET VIEW

HOMEPAGE HERO:

Desktop 1000w x 786h (pixels)

Keep focus of the image aligned to the centre

HOMEPAGE HERO:

Tablet automatically resized from the master image

MOBILE VIEW

HOMEPAGE HERO:

Mobile automatically resized from the master image

HOMEPAGE FEATURE:

Your Marketing Campaign Manager may allocate you various feature tile bookings, pending availability.

05

ARTS CENTRE MELBOURNE SEASON / COMPANY PROFILE PAGES

Season Page: If you have a season comprised of multiple events, you will receive a Season Page. This will include a hero image, intro copy, a feature tile for each event and an optional media gallery.

Company Profile Page: You will also receive a page profiling your organisation. This will include a hero image, copy about your organisation and an optional media gallery.

We strongly recommend allowing space on the left AND right sides of your images. This will ensure key elements of the image are not cropped.

06

DESKTOP VIEW

TABLET VIEW

MOBILE VIEW

SEASON / COMPANY PROFILE HERO:

Desktop 1440w x 480h (pixels)

We recommend allowing space at the top of the image

MEDIA GALLERY (OPTIONAL):

Image: 1440w x 810h (pixels)

Video: Youtube or Vimeo link and 1440w x 810h (pixels) thumbnail image

We recommended supplying no more than 5 items

SEASON / COMPANY PROFILE HERO:

Tablet automatically resized from the master image

SEASON / COMPANY PROFILE HERO:

Mobile automatically resized from the master image

Website

ARTS CENTRE MELBOURNE TARGETED EDM

You will receive a number of ‘targeted’ emails. These emails will include 2 or 3 shows, and are sent to a targeted list of approx. 20–30K.

Our Online Marketing and CRM teams send emails through mail2, an email marketing platform that uses Tessitura Software® integration for tailored audience segmentation. This will ensure that your show is sent to the most relevant audience in our database.

Your scheduled eDM bookings will be detailed in the Marketing Support Plan from your Marketing Campaign Manager.

REQUIRED CONTENT

Images:

600w x 334h (pixels)

Copy: 222 characters with spaces + optional media quote

PROMO OFFERS

Talk to your marketing campaign manager about opportunities to add in special offers

Electronic Direct M

ail

DESKTOP VIEW

MOBILE VIEW

07

ARTS CENTRE MELBOURNE WEEKLY ENTERTAINMENT GUIDE EMAIL

Our Weekly Entertainment Guide email (WEG) is sent to a list of 350K every Wednesday. Unlike our targeted emails (which are sent to a specific list based on the show/audience), the WEG is sent to everyone in our database who is opted in to receive email marketing.

Your scheduled WEG inclusions will be detailed in the Marketing Support Plan from your Marketing Campaign Manager, pending availability.

DESKTOP VIEWSREQUIRED CONTENT

HERO

Images: Desktop 600h x 334w (pixels).

Copy: Main copy 222 characters max. with spaces + optional media quote

FEATURE

Images: Desktop 768w x 496h (pixels).

Copy: 180 characters max. (with spaces)

PROMO

Images: Desktop 461w x 487h (pixels).

Copy: 222 characters max. (with spaces)

Electronic Direct M

ail

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Pixel TrackingTo assist with conversion tracking and remarketing activities, Arts Centre Melbourne offers presenters the opportunity to add tracking pixels to certain pages within our website.

09

Pixel TrackingWE SUPPORT THE FOLLOWING

PIXELS

• Facebook Pixels

• Google Ads – Conversion Tracking

• Google Ads – Remarketing

• Floodlight Counter

• Floodlight Sales

Please note: we only accept listed tags above and do not accept any raw HTML tags.

SUPPORTED PIXELS CAN BE ADDED TO THE

FOLLOWING PAGES

• Event pages (e.g. /whats-on/Year/Genre/Event-Page)

• Season pages if applicable (e.g. /seasons/melbourne-symphony-orchestra)

• Cart confirmation page (e.g. /cart/confirmation)

Please note: we do not allow pixels to be placed on “All Pages” of our website.

To provide tags, please email us your tag request, outlining the pages and types of tags you would like implemented, no later than 2 days before you want them to go live.

For Facebook pixels we simply require your Pixel ID only.

For Google tags we require your Conversion ID and Conversion Label only.

For Floodlight Counter and Floodlight Sales, we require your Advertiser ID, Group Tag String and Activity Tag String.

If your tag isn’t included in the supported list above, please send us the HTML tags via Google Drive or Dropbox (not email) and we will assess whether it can implemented on our website or not. Specifications

OUR PROCESS

1. Please email us your tag request, outlining the pages and types of tags you would like implemented, no later than 2 days before you want them to go live.

2. Our team will implement your tags via GTM and test accordingly on our internal test environment.

3. Once testing is complete, we will approve and publish tags to the live environment as per the requested dates.

4. Once tags are live, we then require you to undertake your own testing to ensure the data is pulling through.

We use Facebook to showcase our brand and programming with engaging and informative content, always user-centric. Video is our preferred and best-performing type of content on this platform.Examples: • Announcements • Video interviews • Video ‘making-of’ • Full-screen images • Slideshows On Sale | Video 1:1 Inspiring/Storytelling | Portrait image

We use Instagram to showcase our brand and programming with beautiful, engaging and inspirational content. We aim to provide added value and Instagram-exclusive sneak peeks to our followers on this platform.Examples: • Behind-the-scenes • Backstage • During shows • User-generated content • Rehearsals • Announcements • Live coverage

Insta Story

Insta Post

We use Twitter for the latest content, snappy updates, announcements and instant news.

Examples:

• Reviews

• Media releases

• News articles

• Radio interviews

• Door times On Sale | Video Review | Stars | Image

FACEBOOK@artscentremelbourne 287k+ Followers Average engagement 20% fans/month

INSTAGRAM@artscentremelbourne 72k+ Followers Average engagement 30% fans/month

TWITTER@artscentremelb 34k+ Followers

ARTS CENTRE MELBOURNE SOCIAL MEDIA

An overview of our channels

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Social Media

11

Social Media

BOOKINGS

At a minimum, you will receive x1 On Sale post on Twitter. If content is available, you will also receive x1 On Sale post on Facebook. You will receive bookings across our platforms throughout the duration of your campaign. Placement and frequency will depend on content availability, type and quality.

Please note: It is our responsibility to allocate bookings. We reserve the right to change arrangements without notice and cancel bookings if sufficient content is not provided.

TOP TIPS

FOR CONTENT

COPY

• Keep it short: 10-40 words max

• Keep it interesting: paid advertising sells while organic content builds the experience. Steer clear from ‘Selling Fast’ & ‘Book Now!’ messaging

• Storytelling is key: backstory, behind-the-scenes, ‘Did you know’ facts and exciting announcements are ideal.

CONTENT

• Keep it relevant: beautiful, engaging & shareable.

• Keep it clear: no text or supers

• Keep it varied: please supply a variety of assets, e.g. Hero shots, production images, backstage

moments, behind-the-scenes sneak peeks.

VIDEO

• Keep video short: 15 seconds is ideal. Best shot comes first. Our average video watch time is 4 seconds.

• Do not include any external URLs other than Arts Centre Melbourne on content.

SPECIFICATIONS

IMAGE

• High-res | 72dpi | RGB colour | .jpg or .png

• 2000x2000px minimum, to be resized for different uses

• Provide a mix of landscape and portrait images

• Keep in mind images may be used full-screen on mobile

VIDEO• High-res | 720p minimum (1280 x 720px) or 1080p (1920 x 1080px) | mp4 | 2.3 GB max• Captions | Provide as .SRT file if appropriate• Length | As a general rule, short videos (15 seconds or less) get your full message across on social most

effectively. Videos can be longer (up to 2 minutes) for in-depth content pieces.

• Always think mobile first, and design for sound off.

Please note: We may recut your video to suit different formats at our discretion.

TIMELINES &

DELIVERY

DEADLINES

• Content is due one week prior to your booking

• Bookings may be cancelled or rescheduled at our discretion, e.g. if appropriate content is unavailable or not provided.

PLANNING

• Arts Centre Melbourne is in charge of allocating social bookings to your campaign.

• Social bookings are always subject to availability.

• Please inform your Campaign Manager of key campaign dates as early as possible so we can ensure your social bookings align with your preferences.

APPROVALS

• If you require approval rounds, please notify your Campaign Manager at the start of your campaign.

BOOSTED POSTS

Ads that are shown to Art Centre Melbourne’s Facebook fans.

Duration: Up to 2 days.

Minimum spend: $250 + 25% booking fee.

DARK ADS

Ads that are shown to non-fans (people that don’t follow Arts Centre Melbourne), and we use custom look-alike audiences and web-traffic.

Duration: 1 day – 2 months.

Minimum spend: $250 + 25% booking fee.

FACEBOOK ADVERTISING

Arts Centre Melbourne offers the management and optimisation of paid Facebook advertising by a team of dedicated Facebook specialists. Running a paid Facebook campaign with Arts Centre Melbourne offers:

• Expertise of Facebook advertising platform and best practice to ensure a positive return on investment,

• Access to Art Centre Melbourne’s historical ticketing data and website traffic to create custom audiences and lookalike audiences,

• A branded endorsement, where ads are served from the Arts Centre Melbourne Facebook and Instagram accounts.

We offer two types of ads:

Please note, both types of ads will be served from ACM Facebook (desktop and mobile), ACM Instagram, and Facebook display advertising unless otherwise specified. ACM may refuse boosted posts pending schedule availability post quality and audience suitability.

DELIVERY SCHEDULE:

• We require a minimum of 3 working days’ notice from delivery of brief and assets to set up ads.

• You will be provided with a proof prior to ad campaign pushing live.

SERVICE FEES

If you are interested in running a Facebook Advertising campaign, ask your Marketing Campaign Manager for advice.

• Service fee cost: An additional fee equal to 25% of the total ad budget, to a maximum of $500.Eg. $500 ad + $125 service fee = $625 total. These charges will be added to your event settlement.

• Minimum ad spend: $250

REPORTING

On completion of advertising campaign, we can provide a performance report. Available on request.

EXAMPLES:

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Social Media

All on-site signage artwork must be approved by Arts Centre Melbourne prior to print production. Artwork must include the Arts Centre Melbourne template.

Please let your Marketing Campaign Manager know what signage you would like to book.

While some signage must be booked, certain backlit posters (Smorgon, St Kilda Road and Box Office) are installed around Arts Centre Melbourne in event date order and do not need to be booked. You are encouraged to produce these as early as possible. All bookable signage is subject to availability.

All costs associated with the production of signage will be incurred by the presenter at settlement.

ARTS CENTRE MELBOURNE SIGNAGE REQUIREMENTS

Must include:

• Date of show

• Venue name: Eg. Hamer Hall, Fairfax Studio, Playhouse, State Theatre or Sidney Myer Music Bowl

Do not include:

• Any external URLs or phone numbers.

• Arts Centre Melbourne URL(this is included in our signage template).

• Arts Centre Melbourne and Creative VIC logos (this is included in our signage template).

• Booking call to action (this is included in our signage template).

• Ticketing prices – speak to your Marketing Campaign Manager about Live Performance Australia’s new code of practice.

See page 14 for detailed information on how to produce signage.

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Signage SnapshotSIGNAGE PRINTING SUPPLIERS:

XL Super Banner: Active Display acmart@activedisplay.com.au

Super Banner Flags: Evan Evans dbutler@evanevans.com.au

All other signage: Peak Digital art@peakdigital.com.au

Signage

Download Signage Templates here

SIGNAGE PRINT SPECS(MM) ALL WITH 5MM BLEED Width Height

St Kilda Road backlit poster 1200 1200

Smorgon Family Plaza backlit poster 890 990

Box Office backlit poster 785 1110

Hamer Hall backlit poster 594 1679

Theatres Building banner 1800 4000

XL Forecourt Super Banner 6000 10700

Super Banner Flags 1800 4400

Escalator Banner 2150 1000

Café Vic Silk Banner 3000 1000

Car Park Wall Decal – Large 3150 1970

Car Park Wall Decal – Small 1900 1070

Car Park Top of Ramp Backlit 1180 1720

FRONT OF HOUSE BACKLITS

St Kilda Road, Smorgon Family Plaza and Box Office Backlit posters do not need to be booked. Every event at Arts Centre Melbourne is eligible to produce these backlits. They will automatically be installed according to show date order by our front of house team.

ST KILDA ROAD BACKLIT POSTER

1200 w x 1200 h (mm)

Bleed: 5mm

$180 + GST

N.B.: Installed in show date order.

SMORGON FAMILY PLAZA BACKLIT POSTER

890 w x 990 h (mm)

Bleed: 5mm

$171 + GST

N.B.: Installed in show date order.

BOX OFFICE BACKLIT POSTER

785 w x 1110 h (mm)

Bleed: 5mm

$169 + GST

N.B.: Available only for shows

with 3 or more dates.

Installed in show date order.

HAMER HALL DIGITAL BANNER Digital advertising screen loop

Animated mp4 (no sound) OR static jpg 30 secs or shorter

1344 w x 256 h (px)

FREE If supplied will be uploaded

free of charge.

$400 + GST If created by Arts Centre Melbourne.

Available on request.

N.B: In efforts not to offend patrons, media supplied for display on this screen is required (for OH&S reasons) to have no strobing effects, and to be of dim colours with no majority white areas. Any media deemed to not comply with these constraints may be rejected at the discretion of Arts Centre Melbourne.

PLASMA TELEVISION SCREENS Digital advertising screen loop

Animated mp4 (no sound) OR static jpg 30 secs or shorter

1080 h x 1920 w (px) 16:9 ratio

FREE If supplied will be uploaded

free of charge.

FRONT OF HOUSE DIGITAL SIGNAGE

Every event at Arts Centre Melbourne is eligible to provide content for our screens, located across our venues.

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Signage

SignageBOOKABLE SIGNAGE

In addition to our backlits and screens, we have a range of additional signage opportunities available on-site. These positions are limited, and must be booked in advance. We will do our best to ensure you have access to your preferred signage positions - however, this is based on availability. We recommend booking early with your Marketing Campaign Manager to avoid disappointment.

15

HAMER HALL BACKLIT POSTER

MUST BE BOOKED

594 w x 1679 h (mm)

Bleed: 5mm

$161 + GST

N.B.: This is a bookable space,

subject to availability.

THEATRE BANNER

MUST BE BOOKED

1800 w x 4000 h (mm)

Bleed: 5mm

$1650 + GST

N.B.: This is a bookable space,

subject to availability.

ESCALATOR BANNER

MUST BE BOOKED

2150 w x 1000 h (mm)

Bleed: 5mm

$900 + GST

N.B.: This is a bookable space,

subject to availability.

XL SUPER BANNER

MUST BE BOOKED

6000 w x 10500 h (mm)

Bleed: 5mm

$6900 + GST

N.B.: This is a bookable space, subject to availability. This signage does not require the mandatory artwork template but please include: • ACM / Creative Vic logos • URL artscentremelbourne.com.au • venue name

SUPER BANNER FLAGS

MUST BE BOOKED

1800 w x 4400 h (mm)

Bleed: 5mm

$1,820.00 + GST

N.B.: These can only be booked with the XL Super Banner, but are not mandatory. This signage does not require the mandatory artwork template but please include: • ACM / Creative Vic logos • venue name

CAR PARK WALL DECAL – LARGE

MUST BE BOOKED

3150 w x 1970 h (mm)

Bleed: 5mm

$969 + GST

N.B.: This is a bookable space,

subject to availability.

CAR PARK WALL DECAL – SMALL

MUST BE BOOKED

1900 w x 1070 h (mm)

Bleed: 5mm

$820 + GST

N.B.: This is a bookable space,

subject to availability.

CAR PARK TOP OF RAMP BACKLIT POSTER

MUST BE BOOKED

1228 w x 1180 h (mm)

Bleed: 5mm

$425 + GST

N.B.: This is a bookable space,

subject to availability.

CAFÉ VIC SILK BANNERS

MUST BE BOOKED

3000 w x 1000 h (mm)

Bleed: 5mm

$470 + GST

N.B.: This is a bookable space,

subject to availability.

All signage must include the Arts Centre Melbourne standard inDesign template, available for download below. There are 9 template colour options to choose from. The header contains the ACM logo. The footer contains the manditory call to action and additional logo placement area.

STEPS FOR PRODUCING YOUR SIGNAGE:

1. Secure your signage bookings by completing the Signage Form. Return to your Marketing Campaign Manager for approval.

2. Download indesign template for relevant signage below.

3. File names must adhere to the following naming convention: Date_ShowName_Location_Type, eg.: 171724_SwanLake_StKildaRd_Backlit

4. Select a complimentary ACM colour for your artwork (see colours below). This is already set up in the template file. Please ensure that the header and footer colour are the same. Do not alter template colours.

5. Provide final artwork (PDF) to your Marketing Campaign Manager for approval

6. Once approved by your Marketing Campaign Manager, send final artwork directly to printer:

• XL Super Banner: Active Display acmart@activedisplay.com.au

• Super Banner Flags: Evan Evans dbutler@evanevans.com.au

• All other signage: Peak Digital art@peakdigital.com.au

Please send artwork through as a high resolution PDF with fonts outlined and 5mm of bleed. Final artwork must include Arts Centre Melbourne template.

BACKLIT TEMPLATE HEADER

• This is not to be removed.

• Colour can change within the ACM colour pallet. This colour is the match the footer.

• Logo is to remain black.

BACKLIT ARTWORK

• High resolution presenter artwork is to be placed on the artwork layer behind the ACM header and footer.

BACKLIT FOOTER

• This is not to be removed.

• Colour can change within the ACM colour pallet. This colour is to match the header.

• Logos and call to action are to remain black.

LOGOS

• Place additional logos on the right of the Creative Vic logo or within artwork.

INDESIGN TEMPLATE SWATCHES AND LAYERS PALLET

ACM Coral C0 M56 Y48 K0

ACM Red C0 M77 Y37 K0

ACM Putty C5 M0 Y30 K15

ACM Purple C27 M27 Y0 K0

ACM Fawn C16 M26 Y32 K0

ACM Blue C43 M8 Y0 K0

ACM Turquoise C50 M0 Y26 K0

ACM Green C30 M0 Y80 K0

ACM Yellow C7 M0 Y80 K0

Download Signage Templates here

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Signage

WHAT’S ON GUIDE

Bi-monthly publication displayed in foyers and distributed around Melbourne (quantity = 20,000). Your event will automatically be included.

WHAT’S ON LISTINGS

There are several monthly What’s On listings located throughout the venue. Your event will automatically be included.

FLYERS AND SEASON BROCHURES (we are unable to display posters)

Displayed in foyers

Please deliver print collateral to: Att: Program delivery Arts Centre Melbourne Theatres Stage Door 1 Sturt St (access via Alexandra Ave) Southbank, Vic 3006

EXIT FLYERING

Reciprocal exit flyering can be arranged upon request. Please discuss opportunites with your Marketing Campaign Manager.

PUBLICITY

Arts Centre Melbourne’s Media Team can provide general advice on media engagements, as well as information on internal spaces for photo shoots, interviews and filming, which can be facilitated by your Marketing Campaign Manager. Please contact Clea Woods via 03 9281 8442 or Clea.Woods@artscentremelbourne.com.au

CRM

Arts Centre Melbourne uses Tessitura, a sophisticated CRM System that captures a vast array of information about ticket buyers. We use this information to help make decisions about your lists for your EDMs and Facebook advertising.

POSTER BOXES

Poster boxes are available for display of cast/credit program information for the duration of your season in the Fairfax Studio or Playhouse. Please notify your Marketing Campaign Manager if you’d like to use these. Simply organise for the posters to be printed and delivered to ACM prior to your season start date.

SPECS

Fairfax Studio: x2 available Playhouse: x6 available

1020 w x 1020 h (mm) with 990 x 990 (mm) visual area

Recommended stock: 250gsm Photo Satin

DELIVERY DETAILS

ATT: Annmaree Kealy (Poster box delivery)

Arts Centre Melbourne Theatres Stage Door

1 Sturt St (access via Alexandra Ave)

Southbank, Vic 3006

Additional Prom

otions

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ADDITIONAL MARKETING OPPORTUNITIES

There are a number of other marketing opportunities on-site. See below for more details.

Arts Centre Melbourne offers a wide range of broadcast, filming and post production services. Hamer Hall is equipped with a full HD broadcast recording suite, and remote controlled camera systems within the auditorium and full recording and vision switching services from the broadcast suite. ACM can provide full DVD production of your concert or event, including artist interviews, animated promos, stills photography and livestreaming to destinations such as Facebook, Youtube and even your own website.

We offer broadcast quality formats such as 1080p HD and 4k UHD, we also offer sound delivery in 2.1 stereo and surround 5.1/7.1 options. Recent innovations provide options for 360 degree camera systems capturing views of the stages and MōVI Steadicam systems for moving shots.

Arts Centre Melbourne takes pride in delivering unforgettable experiences and with packages starting at $2000 these can be customized specifically for your needs and we’re confident you will enjoy your experience filming your event alongside our team.

The pricing examples below include the full suite of the latest generation camera equipment, recording devices and professionally trained broadcast technicians.

MAIN STAGE VENUE SERVICES

• Archival recording

• DVD for commercial release

• Promotional recording

• Live streaming

• Multi-camera editing & multi track audio mixing

CORPORATE SERVICES INCLUDING FUNCTION SPACES

• Film & editing of events

• Highlight promo of events

• Live streaming of events to web via Livestream service

DIGITAL SERVICES

• Creation of digital signage 1920x1080 (TV Format) and 1344x256 (Hamer Hall digital signage wide screen display – St Kilda Road & Riverside Foyers)

• Animation & VF

SERVICES

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Broadcast, R

ecording & M

ultimedia Services

Download price and package list here