Marketing - Restaurant / U. Guaqaquil

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Transcript of Marketing - Restaurant / U. Guaqaquil

Page 1: Marketing - Restaurant / U. Guaqaquil
Page 2: Marketing - Restaurant / U. Guaqaquil

BONANZA

Page 3: Marketing - Restaurant / U. Guaqaquil

WHY WE CHOOSE BONANZA?

Need to improve the food service at the University of Guayaquil

Existing need of students, teachers and workers of the University in getting their lunch in a near and good place.

That became a business opportunity for some food business.

Page 4: Marketing - Restaurant / U. Guaqaquil

WHY WE CHOOSE BONANZA?The idea of working on the improvement of "Bonanza" came by observation and inquiry of restaurants located near the University

Bonanza as competitor has a better differentiated quality of products and services for its customers.

It has several variables like qualities of taste, customer service, pricing, promotion, advertising and management.

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WHY WE CHOOSE BONANZA?

Bonanza restaurant offers delicious Ecuadorian home cooking in its privileged facilities inside of the University of Guayaquil's campus, providing comfort to students and teachers to get their lunch quickly without leaving the facilities.

The ingredients of "Bonanza" empowered its team work be focus to provide customers an unforgettable experience expecting they want to repeat and share with peers, colleagues or family.