Marketing Research Final

Marketing Research

1. Focus group interviews provides a: deeper insight for designing the concept2. Every limited company Publishes annual report.

3. Basic research may not have long term immediate use.

4. Editing a manuscript is different from the: editing of questionnaire; editing of numeric data; editing of responses5. Code categories must not be: overlapping and ambiguous6. Managers must not worry about sales budget. False7. Responses: may be quick; may take more time8. The code construction is something of: a standard process9. A study of attitudes becomes very relevant to: Market Researchers10. Experimentation is not a tightly controlled method. FalseMatch the following:

Question

Answer

Rank correlation is useful

for finding relationships

T-test

test for significance

Geometric mean

measure of dispersion

Percentile

average measurement

11. Shopping areas are good for: general respondents; specific respondents; targeted respondents12. Validity is measuring what it should measure.

13. Non-selling activities are equally important. True14. In sales analysis research a sales representative's work load depend on: Number of clients, Distributors or dealers15. The principal measures of central tendency are the Coefficient.

16. The assumption that the respondents externalization is the process of his internalization is observed in Thematic Apperception Test.

17. In hierarchical method of cluster analysis is again divided into: Linkage, Variance, Centroid method18. Research on alloy is carried out at: Mineral Exploration Corporation Ltd19. Total research can be based only on secondary data. False20. Which is the magazine for information on Tea industry? Assam Review and Tea News21. Scales are used to measure Data.

22. If the research objective is to learn the market response to the marketing programme, then knowledge about the Market is essential.

23. The basis document Invoice, contains quotation of product sold. True24. The aspects that can be studied through advertising research include: corporate image study; POP research; consumer attitude measurement25. The advantages of dichotomous questions are: accurate information is given; easy to edit and analyse, easy to answer26. Market research is often concerned with the Behaviour of the consumer.

27. In MDS, two-way modes, products can be compared on objective and perceived attributes. True28. Number of male and female respondents can be measured by: Nominal Scale29. What is histogram? Vertical bar chart in which the height of the bars represents the cumulative / relative frequency of occurrence30. The 4 PS in marketing comprises of product, place, price and Promotion.

31. If the data is not to be collected only from some members of the population, it is known as sample survey. True32. The arrangement of data items in a numerical sequence in either ascending or descending order is: An Array33. Central warehousing is a central government undertaking. True34. In industrial product research, newer raw materials are studied for Pricing and functional advantages.35. Standard deviation is the square root of variance. True36. Crowing glory is a product of godrej. True37. In the absence of Information, the market research becomes a data collection exercise.

38. The abbreviation of advertising research foundation is: ARF39. In Diagnostic method, the research analyst is not concerned with cause and research relationship.

40. A fruit seller slices a fruit to show the ripeness and taste of the fruit to the customer. This is an example of: Sampling41. Which of the following is the source of Internal Published Data? Chairmans statement42. In Pharma research sampling procedure preferred is: Area Sampling43. In industrial product research, the source of information are: end users of products; other manufacturers; industry experts44. Likert scale can be used to rate the quality of a product. TrueMatch the following:

Question

Answer

Demand forecasting research

secondary sources of information

Research methodology used in industrial product

exploratory research

Product manuals are considered as

primary sources of information

Technology innovations

durability of product

45. The three key factors for determining the specific data to be sought for: sequencing of questions; statement of reach purpose; statistical method to be used46. A Panel is a semi-permanent sample whose members may be included repetitively for successive studies.

47. Semantic differential scale has a midpoint which is a natural point. True48. Appendix provides materials supplementary to those given in the main report.49. Market Research & Marketing Research can be used interchangeably. False50. The key research aspects in media research include: efficient media reach; feedback on noticeability of advertisement in different media; cost effectiveness with respect to audience media characteristics51. A complete problem definition must specify: units of analysis; time and space boundaries; specific environmental conditions52. The objectives of marketing research are: To understand the consumer needs and wants, To explore the new markets, To analyze the competitors53. Which of the following are examples of advertising research? Advt. effectiveness study for Videocon washing machine TV commercial; recall level study for the punch line of surf excel; country analysis for launching ready to eat rice mix

54. Market research & marketing research can be used interchangeably? False55. Functions of questionnaire: getting desired results; motivation; translation information needs56. What are the types of tabulation? Hand Tabulation; Machine Tabulation; Precoded Tabulation57. Exploratory research leads to: defining the problem clearly; identifying alternative course of action; construction of hypothesis58. In regression analysis, dependent variable can be expressed as a linear function of impendent variables. True59. Regression analysis can be used in sales forecasting to measure: relationship between a companys sales and other economic factors60. Tabulation can take two forms, simple and Cross.

61. Casual research is conducted to determine the cause and effect relationship between one or more. Independent Variables62. What are the disadvantages of mail surveys? No guarantee of response; time consuming; answering bias63. In computing the standard deviation from a data in frequency distribution, the abbreviations fi, xj, h stands for: the frequency of the ith class; the mid-point of the ith class; the number of classes64. The respondent code number should appear on The Questionnaire.

65. Median is denoted by: MMatch the following:

Question

Answer

Validity

clarity of the information

Reliability

traceability of sources of data

Sensitivity

understanding the answers

Authenticity

measuring what is supposed to

66. Factor analysis can be used for: Market Segmentation67. Sampling is intended to gain information about: Respondent68. Opinion survey can be quantified. FalseMatch the following:

Question

Answer

MBA

entry level market researchPost graduate in applied statisticsstatistical analystPG in Psychology/sociology

qualitative/social researcherHousewives

field staff69. Ordinal scale can measure: Age; Attitude; Preferences70. To find out the suitable packaging for Tomato Ketchup is an objective for new product acceptance research. False71. At times, the questionnaire are wholly or partially: pre-coded72. In advertising research, the following are given average preference: ad impact study; media research; sales promotion study73. The following are the steps involved in sample planning: define the population; choose the method of selecting a sample unit; pretest the questionnaire to check fatigue74. The advantages of computer processing is: large volume of input; repetition of projects; speed in processing75. Dag Achha hai: grandmother and grandson; a small girl and small boy; two boys fighting76. The national bureau of economic research publishes data for lagging, coincidental and leading indicators based on 350 Times Series.

77. In cluster analysis, limited number of clusters cannot be considered by a company due to limitation of market potential within a cluster. True78. Limited number of clusters can be considered by a company due to: limitation of market potential within a cluster79. When the input data is interval or ratio scale it is called Metric MDS.80. In Reseinweig Test, the respondent is given a question and is then asked to select an answer from the series.

81. While the formulation and testing of hypothesis are important in research, it is not necessary that every market research study must have a Frame Work.

82. The client or organisation should answer the queries of cost v/s benefits of research. True83. Factor loading is the correlation between: a factor & a variable84. In market research, field surveys are commonly used to collect primary data from the respondents. True85. What are the disadvantages of secondary data? Inaccuracy; incompleteness; unit of measurement86. It is essential to arrange data in ascending or descending order before selecting Median value.

87. In Diagnostic method, the research analyst is not concerned with cause and research relationship.88. Executive summary is: a miniature report which includes major facts, findings and conclusions in concise form89. A simple tabulation shows the distribution of different variables at a different time. False90. In simple regression Yc= a+b yx X Where Yc = Sales Forecasting.

91. Validation consists of three steps. True92. In the absence of Information, the market research becomes a data collection exercise.

93. In some firms, where a separate marketing information system exists, the market research function may form a part of such a system.

94. A factors eigen value is the sum Square of factor loading.

95. Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. True96. What is the significance of report? Quality of report is adjudged by a report; it would lead to appropriate actionable policies and decisions; it should serve as a future reference for secondary data97. The efficiency of OTC products is checked by Manufacturers only.

98. Market research is applicable to: all phases and aspects of marketing99. In view of the variety of Primary & Secondary data sources, it becomes necessary for the company to device a proper database management.

100. Marketing decision can be tested against Statistics to ascertain what could be the possible outcome in a given situation.

101. The objectives of marketing research are: to understand the consumer needs and wants; to explore new markets; to analyse competitors102. Which are the areas of sales analysis? Territory; customer; order size103. The questionnaire must be visually attractive, easy and clarity of questions is essential. True104. Market research is an exploration device.

105. The researcher should remain objective through all phases of research. True106. The starting point of the semantic differential scale is neutral. False107. Non hierarchical procedure of cluster analysis further has other subtypes like: sequential threshold; parallel threshold; optimizing partitioning108. Vendor evaluation is done to select best vendor for: Price; Reliability; Credit109. Survey objectives are generally spelt out in terms of: Minimizing Errors110. Media research comprises Inter Alia.

111. A good research design should ensure that the data is gathered: Accurately; Timely; Economically112. A research proposal should give some background of: Problem113. An ordinal scale is one in which numbers are only used as labels and have no quantitative/numerical significances. True114. Lipsteins rule: survey should be easy; use smallest sample; restrict the questionnaire115. Informal interview is an unstructured format of data collection. True116. Another aspect which forms a part of research process is the sampling Design.

117. The person conducting Pharma research should be well qualified so that they do not waste doctors time. True118. The disadvantages of multiple choice answers are: listing of all possible mutually exclusive alternatives is difficult; order of response may create position bias; alternate response may hold different meaning for the respondent119. What are some of questions given by client organisations in market research? List of major problems to be studied; does the identified problems need research; affordable cost and time lagsMatch the following:

Question

Answer

Direct date method of market potential measurement

data on actual product

Corollary data

data related to product

Sales forecast

cash flow need

Sales analysis

preparing sales expenses

120. Appendix provides materials supplementary to those given in the main report.

121. The significance of market research is increasing due to a shift from price to non price competition.122. In a large company, the research activity for short range forecast is: Moderate123. Most of the organisations hire outside agencies to carry out extensive research. True124. Top of mind recall is observed in: Attitude Research125. Which of the following methods of data collection is not used very widely? Mail126. A good questionnaire can provide meaningful data? True127. Many internet service providers have the list of segmented addresses according to: Socio Geographic; Segments; AreasMatch the following:

Question

Answer

Client specific research

product and packaging researchBrand research

concept evaluation

New product development

industrial market research

Launching of a brand

ad campaign study

128. Research design is a Blueprint for conducting the market research project.

129. In industrial product research, preference studies are attitudinal studies on: particular product or services130. Data interpretation requires: Qualitative Skills131. In sales analysis research, a sales representatives work loan depends on: number of clients, distributors or dealers132. Judgment method is also called: Lost Horse Method133. What are the principles of report writing? Easy to follow; clarity; use of good sentence structure134. To identify patients in a hospital, Nominal scale is used.

135. In conjoint analysis, validating the model is quite difficult as it is relatively old. True136. The purpose of research is: to find answers to questions through scientific method137. Searching & developing alternatives is done in conclusive research.

Match the following:

d = standard deviation

x = value of observations

= mean of observations

N = total number of observations

138. in a checklist form, a person checks one or more of responses that are listed for answers.

139. in likert scale, the options used for agreement are: agree strongly; agree somewhat; disagree strongly140. adhoc methods for determining sample size are: rules of thumb; budget constraint; comparable studies141. online survey methods include: email survey; HTML survey; downloadable interactive surveys142. the first step in sample planning is: defining the target population143. standard deviation is the square root of variation. True144. J & J manufactures all baby toiletry products. True145. a research design is formatted: prior to the commencement of the project146. reasons for sampling: limited of sample size; budget constraint; impossibility in finding all population147. sales forecasting methods are of: two types148. survey is carried with help of questionnaires and observation. True149. test marketing is often used as a: predictive research tool150. commonly used attitudinal scales are: Likert scale; semantic differential scale151. market analysis refers to those research activities which attempts to determine the: sales potential152. the national bureau of economic research publishes data for lagging, coincidental and leading indicators based on 350 times series.

153. the increasing use of computers and growth in the, information technology sector has further contributed to the growth of market research.

154. in summarizing the data, the three steps involved are: measure central tendencies; dispersion; graphical presentation155. the sampling unit is the basic unit containing the elements of the: target population156. in exploratory research, the sample is very large and represents a class. False157. new product development process: idea generation; concept development testing; product evaluation and development158. telephonic surveys can be used to identify the acceptability of the food processor after demonstration. False159. the respondent code number should appear on: the questionnaire160. over the past several decades, there has been a gradual development in the field of market research. True161. in corporate espionage, the methods that are considered illegal are: bribing competitors suppliers or employees; implanting agent on competitors pay rolls; theft of drawings, samples, tenders, documents etc

162. research design is a blueprint for conducting the market research project.

163. Agla world cup hum laayenge = Pepsi gold

164. Tata AIG = one rupee coin with small boy

165. Mere sapno ki raani kab ayegi tu Flat Palio

166. Fresh ho jao = Limca

167. the individuals or objects whose characteristics are to be measured are called: units of analysis168. there are three methods to measure market potential. False169. secondary data is easily accessible.

170. the sum of the deviations of the individual items from the arithmetic mean is always Zero.

171. a client firm may not invite research proposals from more than one agency. False172. which are the areas for sales analysis. Territory, customer; order size173. in computing the standard deviation from a data in frequency distribution, the abbreviations fi, xj, h stands for: the frequency of the ith class; the mid-point of the ith class; the number of classes174. marketing management is interested in knowing the total market for a product in particular.

175. test marketing is also used while recycling an existing brand.

176. the researcher must give the full and frank information on: precise problem; background and environment to the problem; time and cost control177. skewness in data analysis is the: symmetry characteristic of distribution about the mean178. the shape of a distribution is assessed by examining skewness and: kurtosis179. market research depends upon the cooperation of the: respondents180. review of questionnaires with objective of increasing accuracy is called. Editing181. sales analysis is done on 4 areas territory, product, customer, order size. True182. questionnaires can be: structured, unstructured, disguised183. manual or personal method is selecting and analysis strategy.

184. copy research and media research are one and the same. False185. it is important that the manufacturers know the potential areas where there goods could be marketed.

186. M.I.S. concentrates more on the storage and flow of: information187. ACMA directory is published for which of the following industries? Clutch manufacturers; fuel injection pump manufacturers188. how is data cleaning done? Through expensive checks for consistency and treatment for missing responses189. judgement method is also called: lost horse method190. media research comprises inter alia.

191. the major objectives of concept testing are to get consumers views on the new product idea. True192. multidimensional scaling consists of: attribute data; non attribute data; similarity and preference193. a simple tabulation shows the distribution of different variables at a different time. False194. web camera is a very good tool for mechanical observation method.

195. recognition tests are tests which are carried out with respect to a printed advertisement and are commonly referred to as: readership studies196. in overview of data analysis process, the steps involved are: assemble the data; bring data into order; summarise the data197. question phrasing and structure are eliminated in semantic differential scale. True198. information gathered after the polling during election is known as Exit polls.

199. Lipsteins rule: survey should be easy; use smallest sample; restrict the questionnaire200. an exploratory research focuses on the discovery of ideas and is generally based on secondary data. True201. the accuracy of attitude measurement are: validity, reliability, sensitivity202. the arrangement of data items in a numerical sequence in either ascending or descending order is: an array203. sampling give rise to certain: errors204. tabulation can take two forms, simple and cross.

205. clarity in report should be maintained by avoiding vagueness and misinterpretation.

206. order forecasting is very important and is based on: sales team market research207. the main advantage of the centralized market research department is that there will be more effective coordination of market research with top management.

208. survey is the method used to collect primary data.

209. criteria for hiring an outside agency are: technical expertise; objectivity; knowledge about recent techniques210. the advantages of computer processing is: large volume of input; repetition of projects; speed in processing211. indication of two or more entities being different from each other = Nominal scale

212. placing different entities in relative position = Ordinal scale

213. rating the views regarding the product or a service = Semantic differential scale

214. ranking the attributes as per the preferences = Rank order scale

215. in trend analysis Y= L x S x C x I where L = long term movement, S= seasonal and C= cyclical and irregular216. in MDS, two mode two way data, buyers perception are a sum of: companys products; competitors products; after sales services217. which of the following are non-sampling errors? Inaccurate reporting by respondents; inaccessible respondents due to wrong addresses; coding and editing errors218. in diagnostic method, the research analyst is not concerned with cause and research relationship.

219. technical jargon should be used when unavoidable. True220. in data analysis, range is the: difference between the largest and the smallest value of distribution221. most of the market planning is based on its: sales forecasting222. vehicle research and development institute is situated in Ahmedabad. False223. the caption for the cola ads were: Paanch; Thanda matlab coco cola; Burp Burp224. research design is a framework or blue print for conducting the market research product.

225. the technique used to determine the relative importance consumers attach to salient attributes & the utilities they attach to the levels of attribution is known as: conjoint analysis226. characteristics of interest identifies the focus of: problem227. to find out the suitable packaging for Tomato Ketchup is an objective for new product acceptance research. False228. for calculating the arithmetic mean by shortcut method, the letter A stands for Assumed mean.

229. range is the simplest measure of: dispersion230. vendor evaluation is done to select best vendor for: reliability, credit, longer relationship231. the abbreviation for Indian Jute Manufacturing Association is (JMA). False232. leading indicators are also known as advanced indicators.

233. NDDB is the institution dedicated to dairy development. True234. managerial objectives of sampling: population concerned; consistent results; using efficient time requirements235. central warehousing corporation is a central government undertaking. True236. market analysis refers to those research activities which attempts to determine the sales potential.

237. probability sampling = Simple random sampling

238. cluster sampling = Area

239. On-line sampling = Systematic sampling

240. Telephonic sampling = Population random sampling

Select The Blank

QuestionThe clients or organization should do the comparison of defined research problem with ________.

Correct AnswerOther problems that need to be studied

Multiple Choice Single Answer

QuestionThe respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :-

Correct AnswerRecognition Test


QuestionWhat is the publication Report?

Correct AnswerA Report with style, content according to the magazine and journals.

Multiple Choice Multiple Answer

QuestionA good Research Design should ensure that the data is gathered :-

Correct AnswerAccurately , Timely , Economically


QuestionProjective techniques draw inferences about :-

Correct AnswerPersonality structure , Marketing situation , Deep seated biases

Select The Blank

QuestionThe assumption that the respondents externalization is the process of his internalization is observed in ________.

Correct AnswerThematic Apperception Test

Select The Blank

QuestionThe ________ uses a cartoon format in which one of the characters is represented as saying something.

Correct AnswerRoseinweig test


QuestionQualifying questions are :-

Correct AnswerUsed to find whether the person is the right type to provide information


QuestionAdhoc methods for determining Sample size are :-

Correct AnswerRules of thumb , Budget constraint , Comparable studies


QuestionEvaluating the question content is the :-

Correct Answer4th step


QuestionThe producers in the sellers' market are also forced to take decisions based on the market information because

Correct AnswerThe resources are scarce

Select The Blank

QuestionLeading indicators are also known as ________.

Correct AnswerAdvanced indicators

Select The Blank

QuestionFinding out the number of vehicles at a given junction is a ________ method.

Correct AnswerDirect Observation


QuestionThe physical characteristics of the questionnaire are important in motivating the respondent to participate and complete the form. This is true in case of

Correct AnswerMail survey


QuestionScale Intervals can be used for

Correct AnswerAge


QuestionThe objectives of marketing research are

Correct AnswerTo understand the consumer needs and wants , To explore the new markets , To analyze the competitors


QuestionScale intervals can be used for the following

Correct AnswerAge , Land holdings , Income

Match The Following

Question

Correct Answer

Your Answer

Sales Analysis

Preparing sales expenses budget

Territory and product

Direct Data Method of market potential measurement

Data on actual product

Data on actual product

Corollary data

Data related to product

Data related to product

Sales forecast

Cash flow need

Cash flow need

True/False

QuestionQuestion phrasing and structure are eliminated in Semantic differential scale.

Correct AnswerTrue


QuestionThe response format is determined in the

Correct Answer4th step


QuestionIdentify the Close ended question type :-

Correct AnswerScales

Select The Blank

QuestionRespondent's imagination is tested in ________.

Correct AnswerRorschach Test

True/False

QuestionBalance Sheet is an internal unpublished data.

Correct AnswerFalse


QuestionAn ideal Questionnaire :-

Correct AnswerIs short and concise , Has specific questions , Has uncluttered layout


QuestionCorollary data in market analysis research is :-

Correct AnswerData related to the product but not about the product

True/False

QuestionTechnical jargon should be used when unavoidable.

Correct AnswerTrue

Select The Blank

Question________ translates information needs into a set of questions that a respondent can answer.

Correct AnswerA Questionnaire


QuestionThe methods to decide the number of clusters are :-

Correct AnswerThe distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number.

True/False

QuestionRural SEC Grid is based on Education and Monthly Household Income

Correct AnswerFalse


QuestionWhich institutions should be contacted for research on Paint Chemicals?

Correct AnswerNational Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute

Select The Blank

QuestionResearch carried out based on the existing data is ________

Correct AnswerSecondary research

True/False

QuestionUse of data analysis programme is the analysis strategy .

Correct AnswerTrue

True/False

QuestionLikert Scale is relatively easy to construct and administer.

Correct AnswerTrue

True/False

QuestionThe popularity of Likert scale is due to its ease of construction and administration.

Correct AnswerTrue


QuestionWhich of the following are the types of Sales and Market Research?

Correct AnswerMarket Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

True/False

QuestionIn exploratory research, the sample is very large and represents a class.

Correct AnswerFalse

Select The Blank

QuestionAssociation technique is a type of ________.

Correct AnswerProjective technique

True/False

QuestionThe written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data.

Correct AnswerTrue

True/False

QuestionQuota controls are used for National Panel Studies.

Correct AnswerTrue

Select The Blank

QuestionData cleaning is done through extensive checks for________.

Correct AnswerConsistency and treatment of missing responses


QuestionWhich of the following are the research obligations to the client?

Correct AnswerHonest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application


QuestionA multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-

Correct AnswerFactor analysis


QuestionWhat are the various subparts of research objectives?

Correct AnswerResearch Questions , Hypothesis Development , Research Boundaries


QuestionMarket Research is done to

Correct AnswerExplore the Opportunities

Select The Blank

QuestionDescriptive research requires the ________ analysis.

Correct AnswerQuantitative


QuestionSpecialized techniques of Market Research include :-

Correct AnswerNational Readership survey , Forced Exposure test , Consumer Panels

Match The Following

Question

Correct Answer

Your Answer

To understand the effect of cable TV industry on Hindi Cinema

Causal Research

Causal Research

To find out the preference of Movie theaters for the youth

Descriptive Research


To ascertain the possibility of developing Solar Car

Exploratory Research


To understand the buying pattern of Grocery items for a group of housewives over six months

Consumer Panel Survey



QuestionA questionnaire can be filled through different means like :-

Correct AnswerObservation , Personal interview , Telephone interview


QuestionAn ideal Questionnaire :-

Correct AnswerIs short and concise , Has specific questions , Has uncluttered layout


QuestionThe respondent marks on a continnum between extremes his/her feelings towards an object. This represents

Correct AnswerScaling techniques

Select The Blank

QuestionIn cluster analysis linkage is based on ________distance or neighbour rule

Correct AnswerMinimum

Select The Blank

QuestionInterpretation of results is highly subjective in ________.

Correct AnswerProjective techniques


QuestionMarket & Sales Analysis helps management in :-

Correct AnswerDeveloping company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/False

QuestionSmaller Companies or individual consultants do not have any role to play in Market Research Field.

Correct AnswerFalse




True/False

QuestionThe popularity of Likert scale is due to its ease of construction and administration.

Correct AnswerTrue


QuestionAdhoc methods for determining Sample size are :-

Correct AnswerRules of thumb , Budget constraint , Comparable studies


QuestionWhat is the responsibility of client in problem determination?

Correct AnswerMonitor competitive and market environment


QuestionIn cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :-

Correct AnswerAverage linkage


QuestionAccording to Lipstein, rules for minimizing non-sampling errors include :-

Correct AnswerUse the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study


QuestionIn Pharma research sampling procedure preferred is :

Correct AnswerArea Sampling

Select The Blank

QuestionIn industrial product research, newer raw materials are studied for ________ and functional advantages.

Correct AnswerPricing

Select The Blank

QuestionTaking the responses on which political party will win the upcoming election is known as ________.

Correct AnswerOpinion Poll


QuestionConstant Sum Scale can be used for :-

Correct AnswerHow different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday


QuestionWhich of the following are the research obligations to the client?

Correct AnswerHonest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application


QuestionWhich publications can be used for research on automobile industry?

Correct AnswerAuto spark , Automobile Reporter , Auto Age

Select The Blank

QuestionNational Bureau of economic research publishes data for lagging, coincidental and leading indicators based on ________.

Correct Answer350 times series


QuestionThe respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :-

Correct AnswerRecognition Test

Select The Blank

QuestionThis question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________.

Correct AnswerWanted to study the data of guests already available with the hotel


QuestionThe physical characteristics of the questionnaire are important in motivating the respondent to participate and complete the form. This is true in case of

Correct AnswerMail survey

True/False

QuestionCluster Sampling is Non-probability sampling

Correct AnswerFalse

Match The Following

Question

Correct Answer

Your Answer

To understand the effect of cable TV industry on Hindi Cinema

Causal Research

Secondary Research

To find out the preference of Movie theaters for the youth


Causal Research

To ascertain the possibility of developing Solar Car



To understand the buying pattern of Grocery items for a group of housewives over six months



True/False

QuestionMarket Research & Marketing Research can be used interchangeably.

Correct AnswerFalse

Match The Following

Question

Correct Answer

Your Answer

Skewness

Symmetric distribution about mean

Symmetric distribution about mean

Array

Numerical sequence either ascending or descending

Numerical sequence either ascending or descending

Simple Tabulation

One variable distribution

One variable distribution

Cross Tabulation

Relationship between two or more variables

Relationship between two or more variables

Select The Blank

QuestionThe significance of Market Research is increasing due to shift from ________ competition.

Correct AnswerPrice to non price


QuestionA Questionnaire :-

Correct AnswerMotivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The Blank

QuestionThe retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

Correct AnswerFMCG PRODUCTS

True/False

QuestionThe written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data.

Correct AnswerTrue


QuestionIn Report writing, letter of transmission indicates :-

Correct AnswerTo whom the report is submitted, reason for research and official authorization


QuestionThe first step in data acquisition plan is :-

Correct AnswerFormulating Data Objectives

True/False

QuestionFactor loading is the correlation between a factor and a variable in a factor analysis.

Correct AnswerTrue

Select The Blank

QuestionThe data must be obtained quickly enough at ________.

Correct AnswerReasonable costs

True/False

QuestionIn MDS, when input data is ratio scaled, it is called as non-metric MDS.

Correct AnswerFalse

Select The Blank

QuestionIn ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.

Correct AnswerMunshi

True/False

QuestionWhen company prepares a long range plan it is unpublished internal source of information.

Correct AnswerTrue


QuestionClose ended Questionnaires are structured and closed. They

Correct Answerare easy to tabulate and analyze

Select The Blank

QuestionA factor's eigne value is the sum of________ of factor loading.

Correct AnswerSquare


QuestionThe respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?

Correct AnswerEvaluating the Question content


QuestionWhich of the following are the types of Sales and Market Research?

Correct AnswerMarket Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories


QuestionProjective techniques draw inferences about :-

Correct AnswerPersonality structure , Marketing situation , Deep seated biases

Select The Blank

QuestionFor the semantic differential scale the central point of the scale is a ________.

Correct AnswerNeutral Point


QuestionThe producers in the sellers' market are also forced to take decisions based on the market information because

Correct AnswerThe resources are scarce


QuestionHandling large amounts of data is possible through :-

Correct AnswerData warehousing

True/False

QuestionIn MDS, two-way modes, products can be compared on objective and perceived attributes.

Correct AnswerTrue


QuestionMeasurement of Attitudes is done through :-

Correct AnswerScaling techniques


QuestionThe Retail Store Audit does not measure:-

Correct AnswerBrand loyalty

Select The Blank

Question________ are the internalized factors that cause people to behave the way they do.

Correct AnswerMotives


QuestionEthical issues to be observed while writing a report are :-

Correct AnswerNo deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data


QuestionThe questionnaire design is a process involving :-

Correct Answer10 steps


QuestionWhat are the advantages of Secondary Data?

Correct AnswerEasy Accessibility , Economy , A basis for further research


QuestionTranscribing data is involved :-

Correct AnswerCoding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

True/False

QuestionIn Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.

Correct AnswerFalse


QuestionIn data analysis simple tabulation shows the distribution of :-

Correct AnswerOne variable at a time


QuestionFactors affecting consumer decision process include :-

Correct AnswerEconomic factors , Intrinsic factors , External factors

Select The Blank

QuestionIn online surveys,________ works like focus groups.

Correct AnswerChat sessions


QuestionDiagrammatic Rating scale is best used for :-

Correct AnswerRural Respondents , Children , Illiterate Respondents


QuestionInformation pertaining to the population is which type of data?

Correct AnswerDemographic Data

True/False

QuestionMotivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.

Correct AnswerFalse

True/False

QuestionOpen ended Questions create potential interviewer bias.

Correct AnswerTrue


QuestionIn data analysis, cross tabulation shows the relationship between :-

Correct AnswerTwo or more variables


QuestionSpontaneous response from respondent is possible in :-

Correct AnswerFree response questions , Probing questions , Unstructured questions

True/False

QuestionLikert Scale is relatively easy to construct and administer.

Correct AnswerTrue

True/False

QuestionQuestion phrasing and structure are eliminated in Semantic differential scale.

Correct AnswerTrue

True/False

Question"Consumer Panel" is a specialized market research technique.

Correct AnswerFalse

True/False

QuestionA Show card is the identity of the researcher conducting the interview

Correct AnswerFalse


QuestionWhich is the institution specialising in Pharma Research?

Correct AnswerCentral Drug Research Institute, Lucknow

Select The Blank

Question________represents a close ended question.

Correct AnswerScales

True/False

QuestionRetail Store Audit(RSA) divides India into 4 zones and 22 states.

Correct AnswerTrue

Select The Blank

Question________must cover all possible contingencies.

Correct AnswerBranching questions


QuestionMarketing Techniques may be studied through the :-

Correct AnswerRoseinweig Test

Match The Following

Question

Correct Answer

Your Answer

Low responses

Inaccessibility

Inaccessibility

Sampling error

Not representative of population

Not representative of population

Non-sampling error

Recording error

Recording error

Sampling

Information about population

Information about population


QuestionBarometric methods of sales forecasting are :-

Correct AnswerHistorical analogy , Product like cycle concept , Survey methods

Select The Blank

Question________ is the final step of data acquisition plan.

Correct AnswerData Collection


QuestionRetail Store Audit uses :-

Correct AnswerRandom multistratified sampling


Question"Self Administered" personal interviews are those in which :-

Correct AnswerThe respondent fills the questionnaire

True/False

QuestionA manufacturer is able to know the real off take of the product at a retail level through Retail Store Audit.

Correct AnswerTrue


QuestionWhich are the Export Promotion Councils?

Correct AnswerCashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council


QuestionSemantic Differential Scale can be used for :-

Correct AnswerRating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software


QuestionSubscribers to Retail Store Audit(RSA) receive the report :-

Correct AnswerMonthly


QuestionIn multidimensional scaling, pricing analysis can be done through :-

Correct AnswerComparison of spatial maps with and without pricing information


QuestionWhich of the following have low usage frequency?

Correct AnswerConsumer Panel Study


QuestionCluster analysis is used in :-

Correct AnswerMarket segment , Understanding buyer behavior , Selecting test markets for various marketing strategies


QuestionValidation is fundamental step in research because :-

Correct AnswerIt ensures that data has accurately measured

Select The Blank

QuestionIn ________, members are required to maintain diary recording all purchases.

Correct AnswerConsumer panels

True/False

QuestionIn regression analysis, dependent variables can be expressed as a linear function of impendent variables.

Correct AnswerTrue

Select The Blank

QuestionThe assumption that the respondents externalization is the process of his internalization is observed in ________.

Correct AnswerThematic Apperception Test


QuestionThe National Readership Survey(NRS) investigates :-

Correct AnswerReadership by income levels , Readership by Duplication , Readership per copy of publication

Match The Following

Question

Correct Answer

Your Answer

Housewifes

Field Staff

Field Staff

MBA

Entry level Market Research Executive

Entry level Market Research Executive

Post Graduate in Applied Statistics

Statistical Analyst

Statistical Analyst

PG in Psychology/Sociology

Qualitative / Social Researcher

Qualitative / Social Researcher

Select The Blank

QuestionIn two mode, two way data of MDS, the products can be compared on the basis of ________ .

Correct AnswerObjective and perceived attributes

True/False

QuestionHTML formats uses graphics, grids, sequencing and skip patterns.

Correct AnswerTrue

Select The Blank

Question________ research describes some aspects of market characteristics.

Correct AnswerDescriptive

Top of Form


Question Which publications can be refered for the research on Cotton & Textile Industry?

Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin

Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal


Question Diagrammatic Rating scale is best used for :-

Correct Answer Rural Respondents , Children , Illiterate Respondents

Your Answer Rural Respondents , Children , Illiterate Respondents

True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.

Correct Answer False

Your Answer True

True/False

Question In data interpretation, cross tabulation is the distribution of one variables.


Your Answer False

True/False

Question Descriptive research is a type of conclusive research.

Correct Answer True

Your Answer True


Question In resources for marketing research skilled staff plays an important role in :-

Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research


Question The objectives of marketing research are

Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

True/False

Question Quota controls are used for National Panel Studies.

Correct Answer True

Your Answer True


Question What is ment by the value of Research Information?

Correct Answer Cost Benefit Analysis of the data

Your Answer How valuable the data is for the client


Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-

Correct Answer Regression analysis

Your Answer Regression analysis

Select The Blank

Question The efficiency of OTC products is checked by ________ ONLY

Correct Answer Manufacturers

Your Answer Manufacturers


Question Handling large amounts of data is possible through :-

Correct Answer Data warehousing

Your Answer Data warehousing

True/False

Question Balance Sheet is an internal unpublished data.


Your Answer False


Question Point of Purchase(POP) is researched through :-

Correct Answer Forced Exposure Test

Your Answer Forced Exposure Test

Select The Blank

Question ________ is the determinant of how people act.

Correct Answer Knowledge

Your Answer Information

True/False

Question In Conjoint analysis ranking of total utility is done from highest to lowest.

Correct Answer True

Your Answer True

Select The Blank

Question In online surveys,________ works like focus groups.

Correct Answer Chat sessions

Your Answer Chat sessions


Question A process of recognizing and noting people is known as :-

Correct Answer Direct Observation Method

Your Answer Direct Observation Method

Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with each value.

Correct Answer percentage

Your Answer percentage

Select The Blank

Question In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer Minimum

Your Answer Minimum

Select The Blank

Question The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer Price to non price

Your Answer Price to non price


Question Vendor evaluation has to be done to select best vendor for :-

Correct Answer Price , Reliability , Credit

Your Answer Price , Reliability , Credit

True/False

Question Market Research & Marketing Research can be used interchangeably.


Your Answer False

Match The Following

Question Correct Answer Your Answer

Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research


Question Verbalization of Attitude is known as :-

Correct Answer Opinion

Your Answer Opinion

True/False

Question Factor loading is the correlation between a factor and a variable in a factor analysis.

Correct Answer True

Your Answer True


Question Adhoc methods for determining Sample size are :-

Correct Answer Rules of thumb , Budget constraint , Comparable studies

Your Answer Rules of thumb , Budget constraint , Comparable studies


Question Which of the following are the types of Sales and Market Research?

Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study

Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories


Question Characteristics of Open ended Questions include :-

Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained

Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained

True/False

Question Data published by the audit bureau of circulation is an external published data.

Correct Answer True

Your Answer True


Question What is the publication Report?

Correct Answer A Report with style, content according to the magazine and journals.

Your Answer A Report with style, content according to the magazine and journals.


Question An ideal Questionnaire :-

Correct Answer Is short and concise , Has specific questions , Has uncluttered layout

Your Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The Blank

Question ________represents a close ended question.

Correct Answer Scales

Your Answer Scales


Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :-

Correct Answer Degree of formality

Your Answer Degree of formality


Question A Questionnaire :-

Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Match The Following


Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune

Select The Blank

Question ________must cover all possible contingencies.

Correct Answer Branching questions

Your Answer Checklist


Question In Market Research, Research Director must oversees :-

Correct Answer Execution of research at each stage

Your Answer Budget of Research

Select The Blank

Question In mail survey, the questionnaire is ________.

Correct Answer Self administered

Your Answer Self administered


Question For logical concrete and helpful interpretation which things are the most important?

Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization


Question In data analysis, the analysis methods are :-

Correct Answer Examine difference , Analyze experimental data , Investigate association

Your Answer Examine difference , Analyze experimental data , Investigate association

Select The Blank

Question In Marketing Research, written contract should contain feedback on ________.

Correct Answer Findings and implementation

Your Answer Research Methodology


Question Market Research is done to

Correct Answer Explore the Opportunities

Your Answer Explore the Opportunities

True/False

Question Simple tabulation is the relationship between two or more variables.


Your Answer False


Question The responses for the 'education' of a respondent can include

Correct Answer Not disclosed , Illiterate , Literate without formal schooling

Your Answer Illiterate , Literate without formal schooling

True/False

Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.


Your Answer False


Question According to Lipstein, rules for minimizing non-sampling errors include :-

Correct Answer Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study

Your Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with each value.

Correct Answer percentage

Your Answer percentage


Question Stimulated Test Marketing can be used in :-

Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness


Question Factor loading is the corelation between :-

Correct Answer A factor & a Variable

Your Answer A factor & a Variable


Question Causal Research Design is also known as :-

Correct Answer Experimental Research Design

Your Answer Experimental Research Design

Select The Blank

Question In online surveys,________ works like focus groups.

Correct Answer Chat sessions

Your Answer Chat sessions


Question The respondents in the research of Pharma companies are :-

Correct Answer Doctors , Patients , Pharmacists

Your Answer Doctors , Patients , Pharmacists

Match The Following


Post launch research Usage and attitude Usage and attitude

Target respondents Doctors Doctors

Sampling procedure Area sampling Area sampling

Pre launch research Clinical trials and formulations Clinical trials and formulations

True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.


Your Answer False

Select The Blank

Question Bibliography contains ________.

Correct Answer Information of references and secondary data

Your Answer Information of references and secondary data

Select The Blank

Question Informal interview is a ________ format of data collection.

Correct Answer Unstructured

Your Answer Unstructured


Question Identification of Target Population is facilitated by :-

Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population

Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population

Select The Blank

Question ________ is the determinant of how people act.

Correct Answer Knowledge

Your Answer Knowledge


Question The methods to decide the number of clusters are :-

Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number.

Your Answer Theoretical or practical consideration may suggest same number. , The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful.


Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :-

Correct Answer There was a decline in occupancy in the hotel

Your Answer It had adequate facilities for conducting conferences, workshops etc

True/False

Question Smaller Companies or individual consultants do not have any role to play in Market Research Field.


Your Answer False

Select The Blank

Question In ________ method the research analyst is not concerned with cause and research relationship.

Correct Answer Diagnostic

Your Answer Diagnostic


Question This question is based on the case study of "THE BOOKSHOP". Who were the major competitors?

Correct Answer University departmental machines , University library , Tinko's

Your Answer University departmental machines , University library , Tinko's


Question What is the first step in the Research Design Process?

Correct Answer Problem Identification

Your Answer Problem Identification

Select The Blank

Question Retail Store Audit is a quantitative feedback on________.

Correct Answer Consumer buying patterns

Your Answer Consumer buying patterns


Question The producers in the sellers' market are also forced to take decisions based on the market information because

Correct Answer The resources are scarce

Your Answer The resources are scarce

True/False

Question The Interviewing process is determined after evaluating the Question content.


Your Answer False


Question In hierarchical method of cluster analysis is again divided into :-

Correct Answer Linkage , Variance , Centrioid method

Your Answer Linkage , Variance , Centrioid method


Question Information on subjects not approachable through Questioning can be obtained through :-

Correct Answer Projective techniques

Your Answer Projective techniques


Question Sales forecast helps to decide the :-

Correct Answer Purchase of inventory

Your Answer Purchase of inventory

True/False

Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.


Your Answer False


Question A town can be classified on the basis of population as

Correct Answer Class I , ClassIII , Metro

Your Answer Class I , ClassIII , Metro

Match The Following


Skewness Symmetric distribution about mean Symmetric distribution about mean

Array Numerical sequence either ascending or descending Numerical sequence either ascending or descending

Simple Tabulation One variable distribution One variable distribution

Cross Tabulation Relationship between two or more variables Relationship between two or more variables


Question The amount of variance a variable shares with all other variables included in the analysis is called as:-

Correct Answer Communality

Your Answer Communality


Question The respondent marks on a continnum between extremes his/her feelings towards an object. This represents

Correct Answer Scaling techniques

Your Answer Scaling techniques


Question What are the factors to be considered in cluster analysis?

Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult

Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult

True/False

Question Likert Scale is relatively easy to construct and administer.

Correct Answer True

Your Answer True

True/False

Question Quota controls are used for National Panel Studies.

Correct Answer True

Your Answer True


Question Which institutions should be contacted for research on Paint Chemicals?

Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute

Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute

True/False

Question Market Research is an inexact science.

Correct Answer True

Your Answer True


Question Validation is fundamental step in research because :-

Correct Answer It ensures that data has accurately measured

Your Answer It ensures that data has accurately measured


Question Dichotomous form of questions can be observed in :-

Correct Answer Branching questions , Qualifying questions , Opening questions

Your Answer Branching questions , Qualifying questions , Opening questions

Select The Blank

Question Data interpretation requires ________ and logical skills.

Correct Answer Qualitative

Your Answer Quantitative

True/False

Question Simple tabulation is the relationship between two or more variables.


Your Answer False

Select The Blank

Question The data must be obtained quickly enough at ________.

Correct Answer Reasonable costs

Your Answer Reasonable costs


Question What is the source of information to know the technical details of norms for using construction chemicals?

Correct Answer Indian Concrete Journal

Your Answer Indian Concrete Journal


Question "Care should be taken to prevent respondent fatigue and disinterest." This is taken into account in which step of the questionnaire design ?

Correct Answer Determining the interviewing process

Your Answer Determining the interviewing process

Select The Blank

Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________.

Correct Answer Wanted to study the data of guests already available with the hotel

Your Answer Wanted to study the data of guests already available with the hotel

True/False

Question Range is the simplest measure of calculation of mean.


Your Answer False

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.

Correct Answer Relative peakedness

Your Answer Relative peakedness

True/False

Question Cluster Sampling is Non-probability sampling


Your Answer False


Question Factors affecting consumer decision process include :-

Correct Answer Economic factors , Intrinsic factors , External factors

Your Answer Economic factors , Intrinsic factors , External factors

Select The Blank

QuestionLong form of NDDB is ________.

Correct AnswerNational Dairy Development Board

Your AnswerNational Derivatives Dealing Board

True/False

QuestionThis question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". The company did not have any major threat from competition in the Indian market.

Correct AnswerFalse

Your AnswerFalse

Select The Blank

QuestionIn Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________.

Correct AnswerRefferals

Your AnswerRefferals


QuestionDichotomous form of questions can be observed in :-

Correct AnswerBranching questions , Qualifying questions , Opening questions

Your AnswerBranching questions , Qualifying questions


QuestionCausal Research Design is also known as :-

Correct AnswerExperimental Research Design

Your AnswerExperimental Research Design


QuestionWhich of the following is the source of Internal Published Data?

Correct AnswerChairman's Statement

Your AnswerInvoices


QuestionThe technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :-

Correct AnswerCluster analysis

Your AnswerCluster analysis

Select The Blank

QuestionAssociation technique is a type of ________.

Correct AnswerProjective technique

Your AnswerProjective technique


QuestionWhat are the various subparts of research objectives?

Correct AnswerResearch Questions , Hypothesis Development , Research Boundaries

Your AnswerResearch Questions , Research Boundaries , Timeframe

True/False

QuestionIn conjoint analysis ranking involves complex trade offs.

Correct AnswerTrue

Your AnswerTrue


QuestionA list of population members used to obtain a sample is known as the:-

Correct AnswerSampling frame

Your AnswerSampling frame

True/False

QuestionIn exploratory research, the sample is very large and represents a class.

Correct AnswerFalse

Your AnswerFalse


QuestionVariables such as age, number of customers scales, costs, heights etc. can be measured by

Correct AnswerRatio Scale

Your AnswerRatio Scale


QuestionHow people allocate their time and money to certain products and factors is depicted by

Correct AnswerPsychographic Variable

Your AnswerPsychographic Variable

Select The Blank

QuestionFinding out the number of vehicles at a given junction is a ________ method.

Correct AnswerDirect Observation

Your AnswerDirect Observation


QuestionWhich is the institution specialising in Pharma Research?

Correct AnswerCentral Drug Research Institute, Lucknow

Your AnswerCentral Drug Research Institute, Lucknow

Match The Following

Question

Correct Answer

Your Answer

Executive Report

Report for decision maker

Pictographs

Graphical depiction

Graphical depiction

Histograph

Vertical bar chart

Report for general public

Report for publication

Report for general public

Report for decision maker

Select The Blank

QuestionLeading indicators are also known as ________.

Correct AnswerAdvanced indicators

Your AnswerAdvanced indicators


QuestionWhich publications can be refered for the research on Cotton & Textile Industry?

Correct AnswerTexprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Your AnswerIndian Textile Bulletin , Indian Cotton Mills Federation Journal


QuestionDiagnostic methods of sales forecasting are :-

Correct AnswerMunshi Forecasts , Last Horse method , Delphi method

Your AnswerMunshi Forecasts , Last Horse method , Delphi method

True/False

QuestionIn MDS, when input data is ratio scaled, it is called as non-metric MDS.

Correct AnswerFalse

Your AnswerFalse

True/False

QuestionClarity in report writing should be there to avoid vagueness and misinterpretation.

Correct AnswerTrue

Your AnswerTrue


QuestionWhere the Railways, Research, Designs & Standards Organisation is based?

Correct AnswerLucknow

Your AnswerLucknow




Your AnswerExplore the Opportunities

Select The Blank

QuestionResearch carried out based on the existing data is ________

Correct AnswerSecondary research

Your AnswerSecondary research

True/False

QuestionThe Interviewing process is determined after evaluating the Question content.

Correct AnswerFalse

Your AnswerFalse


QuestionAccording to Lipstein, rules for minimizing non-sampling errors include :-

Correct AnswerRestrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Your AnswerUse the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible , Restrict the Questionnaire to data essential to the study

True/False

QuestionResponse is unstructured and spontaneous in close ended question.

Correct AnswerFalse

Your AnswerFalse


QuestionValidation is fundamental step in research because :-

Correct AnswerIt ensures that data has accurately measured

Your AnswerIt ensures that data has accurately measured

True/False

QuestionQuota controls are used for National Panel Studies.

Correct AnswerTrue

Your AnswerTrue

Select The Blank

QuestionIn industrial product research, newer raw materials are studied for ________ and functional advantages.

Correct AnswerPricing

Your AnswerDurability

Select The Blank

QuestionThe clients or organization should do the comparison of defined research problem with ________.

Correct AnswerOther problems that need to be studied

Your AnswerBudget


QuestionSpontaneous response from respondent is possible in :-

Correct AnswerFree response questions , Probing questions , Unstructured questions

Your AnswerFree response questions , Probing questions

Match The Following

Question

Correct Answer

Your Answer

Automotive Research Association Of India

Pune

Pune

Bharat Leather Corpn. Ltd.

Agra

Agra

Cashew Corporation Of India Ltd.

Cochin

Cochin

Cement Corporation Of India Ltd.

New Delhi

New Delhi


QuestionThe responses for the 'education' of a respondent can include

Correct AnswerNot disclosed , Illiterate , Literate without formal schooling

Your AnswerIlliterate , Literate without formal schooling , Student

Select The Blank

QuestionIn two mode, two way data of MDS, the products can be compared on the basis of ________ .

Correct AnswerObjective and perceived attributes

Your AnswerObjective and perceived attributes


QuestionThe National Readership Survey(NRS) investigates :-

Correct AnswerReadership by income levels , Readership by Duplication , Readership per copy of publication

Your AnswerReadership by income levels , Readership by Duplication , Readership per copy of publication


QuestionPretesting gives an advanced view of :-

Correct AnswerInterview limitations , Data gathering task , Outcome with reference to objective

Your AnswerInterview limitations , Data gathering task , Likely expenditure


QuestionIn geometric space, multidimensional scaling is a statistical technique that represents :-

Correct AnswerPerceptions and preferences of respondents as points

Your AnswerPerceptions and preferences of respondents as points


QuestionIn cluster analysis linkage is based on farthest neighbor, which is known as :-

Correct AnswerComplete linkage

Your AnswerComplete linkage


QuestionMulti dimension scaling method has been used to :-

Correct AnswerMeasure image of the company

Your AnswerMeasure image of the company


QuestionEconomic indicators in survey method of sales forecasting are :-

Correct AnswerLeading , Co-incident , Lagging

Your AnswerLeading , Co-incident , Lagging

Select The Blank

QuestionThis question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________.

Correct AnswerWanted to study the data of guests already available with the hotel

Your AnswerWanted to study the data of guests already available with the hotel

True/False

QuestionBrand image building is not important in case of industrial product for quality.

Correct AnswerFalse

Your AnswerFalse


QuestionWhat is the significance of report?

Correct AnswerQuality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data

Your AnswerQuality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data


QuestionSpecialized techniques of Market Research include :-

Correct AnswerNational Readership survey , Forced Exposure test , Consumer Panels

Your AnswerNational Readership survey , Consumer Panels , Brand loyalty

Select The Blank

QuestionInterpretation of results is highly subjective in ________.

Correct AnswerProjective techniques

Your AnswerMultiple Choice

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The BlankQuestion

National Bureau of economic research publishes data for lagging, coincidental and leading indicators based on ________.

Correct Answer

350 times series

Your Answer

350 times series

True/FalseQuestion

The over counter drugs are those which the consumers buy their own with Doctors advice

Correct Answer

False

Your Answer

True

True/FalseQuestion

Semantic differential scale is only three point rating scale.

Correct Answer

False

Your Answer

False

Multiple Choice Multiple AnswerQuestion

For logical concrete and helpful interpretation which things are the most important?

Correct Answer

Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Your Answer

Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Multiple Choice Single AnswerQuestion

In sales analysis research a sales representative's work load depend on :-

Correct Answer

Number of clients, Distributors or dealers

Your Answer

Number of clients, Distributors or dealers

True/FalseQuestion

Descriptive research is a type of conclusive research.

Correct Answer

True

Your Answer

True


The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer

Price to non price

Your Answer

Price to non price


Market Research is done to

Correct Answer

Explore the Opportunities

Your Answer

Explore the Opportunities

True/FalseQuestion

Market Research is an inexact science.

Correct Answer

True

Your Answer

True


Informal interview is a ________ format of data collection.

Correct Answer

Unstructured

Your Answer

Unstructured


The result of Exploratory Research is :-

Correct Answer

Development of Hypotheses

Your Answer

Development of Hypotheses


The accuracy and reliability of sampling data is affected by two different types of errors :-

Correct Answer

Sampling errors and Non-sampling errors

Your Answer

Sampling errors and Non-sampling errors


The responses for the 'education' of a respondent can include

Correct Answer

Not disclosed , Illiterate , Literate without formal schooling

Your Answer

Not disclosed , Illiterate , Literate without formal schooling


What are the disadvantages of Secondary Data?

Correct Answer

Inaccuracy , Incompleteness , Unit of Measurement

Your Answer

Inaccuracy , Incompleteness , Unit of Measurement


A Questionnaire :-

Correct Answer

Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Your Answer

Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data


The respondents in the research of Pharma companies are :-

Correct Answer

Doctors , Patients , Pharmacists

Your Answer

Doctors , Patients , Pharmacists


In data analysis, the analysis methods are :-

Correct Answer

Examine difference , Analyze experimental data , Investigate association

Your Answer

Examine difference , Analyze experimental data , Investigate association


________ loading is the corelation between a Factor and variable.

Correct Answer

Factor

Your Answer

Cluster


The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

Correct Answer

FMCG PRODUCTS

Your Answer

FMCG PRODUCTS


Limitations of Motivation Research include :-

Correct Answer

Uses borrowed techniques , Subjectivity , Validation not possible

Your Answer

Uses borrowed techniques , Subjectivity , Validation not possible


Corollary data in market analysis research is :-

Correct Answer

Data related to the product but not about the product

Your Answer

Data related to the product but not about the product


Data cleaning is done through extensive checks for________.

Correct Answer

Consistency and treatment of missing responses

Your Answer

Consistency and treatment of missing responses

Mult

Marketing Research Final

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Transcript of Marketing Research Final