Marketing Research and Marketing Analytics …...Enhancing fact-based analysis and decision making....
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Marketing Research and Marketing Analytics Simulations “I hear and I forget; I see and I remember; I do and I understand.” - Confucius Marketing analysis and marketing data interpretation. Enhancing fact-based analysis and decision making. Link marketing analysis to marketing strategy (product-line management via segmentation, targeting, and positioning). Designing and executing competitive and profitable marketing programs.
Transcript of Marketing Research and Marketing Analytics …...Enhancing fact-based analysis and decision making....
Marketing Research and Marketing Analytics Simulations
“I hear and I forget; I see and I remember; I do and I understand.” - Confucius
Marketing analysis and marketing data interpretation. Enhancing fact-based analysis and decision making. Link marketing analysis to marketing strategy (product-line management via segmentation, targeting, and positioning).
Designing and executing competitive and profitable marketing programs.
LINKS Marketing
Research Simulation
LINKS Marketing
Analytics Simulation
Simulation Size “Small” “Medium”
Target Marketing Courses
Marketing research courses.
Marketing analytics courses and marketing research courses where a “larger” simulation
experience is desired.
Typical Rounds Time Per Round
4
2 to 2.5 hours
5-6
2.5 to 3 hours
Typical Industry Size
4-6 firms per LINKS industry with teams of 3-5 students.
Minimum of 2 and maximum of 8 firms per LINKS industry; multiple, independent industries accommodate larger classes.
Cost Per Student $27 $38
In academic degree-granting programs, $27 and $38 simulations include a maximum of 4 and 6 rounds, respectively. Extra rounds cost $4 per student per round.
Current and potential LINKS instructors are invited to contact Randall G Chapman PhD, the LINKS author ([email protected]), to discuss the LINKS simulation variant that may be most appropriate for their instructional application.
LINKS Marketing
Research Simulation
LINKS Marketing
Analytics Simulation
Initialization Conditions and Market Structure
Categories 1 [hyperware] 2 categories [H&M]
Product Portfolio 3 products 2 products [1H & 1M]
Channels in Each Region 1 [retail] 2 [retail and direct]
Product Development Decisions
Product Configuration
R&D Spending
Service Decisions
Service Outsourcing
Generate Demand Decisions
Price
Marketing Spending
Marketing Mix Allocation
Positioning
Promotional Program
Sales Force Salary
Forecasting Decisions
Short-Term Forecasts
Information Technology Decisions
Optional IT Reports 44
Other Decisions
Firm Name
Research Studies Decisions
# of Research Studies 18 26
LINKS-simulations.com
