Marketing research

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Marketing Research Presenter : Vaibhav Narkar PGDM - B

description

Introduction to MR

Transcript of Marketing research

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Marketing Research

Presenter :Vaibhav NarkarPGDM - B

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Systematic design,collection,analysis & reporting of data & findings relevant to specific marketing situation facing the Company

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APPLICATION OF MARKETING RESEARCH

• New-Product Research

• Pricing Research

• Distribution Research

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SKILL SETS REQUIRE

• Ability to work easily with words and numbers

• Data collection and analysis

• Good communication skills – Oral & written

• Detail oriented

• Extrovert

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JOB PROFILES AVAILABLE

1. Junior analysts / Research assistantsTrainee InterviewerQuestionnaire editor

2. Marketing research analyst 3. Assistant manager 4. Manager of a branch office 5. Research directors

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The U.S. Department of Labor predicts that employment for marketing research analysts will grow faster than the average for all occupations through 2016

--(www.dol.gov)

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MAJOR PLAYERS

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