Marketing research
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Transcript of Marketing research
Marketing Research
Presenter :Vaibhav NarkarPGDM - B
Systematic design,collection,analysis & reporting of data & findings relevant to specific marketing situation facing the Company
APPLICATION OF MARKETING RESEARCH
• New-Product Research
• Pricing Research
• Distribution Research
SKILL SETS REQUIRE
• Ability to work easily with words and numbers
• Data collection and analysis
• Good communication skills – Oral & written
• Detail oriented
• Extrovert
JOB PROFILES AVAILABLE
1. Junior analysts / Research assistantsTrainee InterviewerQuestionnaire editor
2. Marketing research analyst 3. Assistant manager 4. Manager of a branch office 5. Research directors
The U.S. Department of Labor predicts that employment for marketing research analysts will grow faster than the average for all occupations through 2016
--(www.dol.gov)
MAJOR PLAYERS