Marketing report with reference to Sainsbury's

7/23/2019 Marketing report with reference to Sainsbury's

1/17

Ijeie um Hiquc

Biroctael

9Ijeie S-m Hiquc


2/17

\krj dkuet> 6


3/17

9. Aetrkjudtake

Biroctael as rclirjcj is drcitael vi"uc kg i !rkjudt kr scrvadcs ae t&c cyc kg !ktcetai"

dkesucrs :P&a"a! 3kt"cr. Biroctael as rclirjcj is ie i!!rkid& tk fracg dustkcrs

ifkut t&c !rkjudt kr scrvadcs kggcrcj fy t&c dk!iey. At as jkec t&rkul& i jctia"cj

!rkdcjurc gk""kwael cid& kg t&c stc!s is i !irt kg iroctael stritcly.

Biroctael stritcly as i jc"afcritc i!!rkid& gkr i "kelcr !crakj kg tac< ae krjcr tk

id&acvc ie krlieazitakei" kf8cdtavc. Ttritclacs irc fisadi""y wc"" t&kul&t !"ies gkr i

"kelcr vcrsake kg fusaecss usui""y ijc fy t&c tk! "cvc" ieilccet. :Iddkrjael tk

1a"ske > ct?i"< *&crc as ek s!cdagad jcgaeatake kg Ttritclad !"ieeael fut at die fc

javajcj aetk t&rcc ditclkracs.

9.9 Biroctael stritclacs ae thc krlieazitake>

9. Dkrpkritc Ttritcly:P"ieeael it i"" javasakes kg krlieazitake gkr i""kditake

i"" ivia"if"c rcskurdcs

6. Fusaecss Ttritcly:P"ieeael it aejavajui" fusaecss ueat

4. Guedtakeim mcvcm Ttritcly:P"ieeael gkr s!cdagad guedtake it !irtadu"ir "cvc"

4Ijeie S-m Hiquc

Hacrirdhy k Ttritclacs ae krlieazitake


4/17

:Ijeie S-m Hiquc


5/17

Kec kg t&c kst dk!ctatavc scdtkrs ae t&as wkr"j as 6ctia" aejustry. ,uc tk &al&"y

dk!ctatavc cevarkecet< cvcry rctia" krlieazitake as tryael tk iroct ats !rkjudt it

fcst tk kftiae iej rctiae t&c iroct s&irc. *k di!turc i sk"aj iroct s&irc stritclacs

irc uscj iej a!"ccetcj it jaggcrcet "cvc"s tk &ivc t&c fcst !kssaf"c kutdkcs ae

tcrs kg !rkgatifa"aty. ,uc tk l"kfi" iroct< cvcry krlieazitake gidc virakus

d&i""celcs< t&crcgkrc at s&ku"j &ivc jyeiad iej g"caf"c stritclacs tk survavc

jaggcrcet stilcs. *&c fusaecss "cvc" stritclacs !rkvajc t&c sustiaeifa"aty tk stiy ae

&al&"y jyeiad iej dk!ctatavc iroct. 6ctia" aejustry i"sk uscs virakus stritclacs

iej cvce uscs t&c dkfaeitake kg jaggcrcet stritclacs iej tcd&ea=ucs tk !rkktc t&car

friej ae kst i!!rk!raitc ieecr tk id&acvc t&car sct tirlcts. Ae ijjatake< i gar

s&ku"j &ivc dketaelcet i!!rkid& tk k!t iey stritcly w&ad& !rkascs t&c k!taazitake

kg iroct s&irc.

*kjiy Tiaesfurys as rclirjcj is kec kg t&c l"kfi" rctia" aejustracs durrcet"y k!critael

ae t&c +eatcj 3aeljk. Ae garst !irt kg t&as rc!krt< t&c stritclad a!"aditake kg

Tiaesfurys irc jasdusscj fracg"y. 2k""kwcj fy dratadi""y cvi"uitake kg iroctael a

iej i!!rk!raitc rcdkcejitake iej t&ce iei"ysc t&c assuc rc"itael tk fuyael

"klastads iej !crgkriedc cisurccet iej rcdkcejcj i!!rk!raitc sk"utakes ae

t&it !irt.

9. !vcrvac" k Tiaes#ury$s Biroct

3Ijeie S-m Hiquc


6/17

Iddkrjael tk 3kt"cr P&a"a! :$554< Tiaesfurys &is tk gu"ga" t&c eccjs kg ats !ktcetai"

dustkcrs ae krjcr tk dk!ctc ae t&c l"kfi" iroct w&ce at jcdajcs tk c!iej ats

fusaecss lcklri!&adi""y.

9.9 %rcis k Ttritclad a&pmaditakes it Tiaes#ury$s #usaecss>

Tiaesfurys &is stritclad a!"aditakes grk t&c tk! tk fkttk kg t&c krlieazitake

fut &crc A &ivc jasdusscj t&c i8kr t&rcc ircis at &is rcdcet"y dkedcetritcj.

i. #ustkcrs

f. #k!ctcedacs

d. #k!ctatake

i. Dustk&crs>

7Ijeie S-m Hiquc

Dustk&crs

Dk&pctcedacs Dk&pctatake


7/17

Iddkrjael tk t&c Tar Pctcr ,ivas :t&c d&acg ccdutavc kg Tiaesfurys dustkcrs as t&c

kec irci wc irc i"wiys tryael tk ioc stritclacs ae krjcr tk sitasgy dustkcrs iej

gkru"itc iej a!"ccet sud& !k"adacs w&ad& ittridts !uf"ad ae i !ksatavc wiy. 1&ce

stritclacs irc ijc< t&c gar &is i"wiys tioce i scrakus dkesajcritake ifkut ats

dustkcrs fcdiusc sitasgacj dustkcr i"wiys fraels !rkgatifa"aty w&ad& rcsu"ts ae

krlieazitakei" lrkwt& iej kvcri"" suddcss. *&c Tiaesfurys stritclacs gkr dustkcrs

irc fiscj ke !radcs< jci"s kggcrcj tk dustkcrs< ivia"ifa"aty kg wajc rielc kg friejs tk

sc"cdt grk< !rkjudts grcc jc"avcry iej ke"aec s&k!!ael< jasdkuet sd&ccs< &ci"t&y

iej gracej"y cevarkecet aesajc t&c s&k!s< sciskei" !rkjudts< iej dkevceacedc kg

!iroael irc skc kg t&c irci i8kr gkdus gkr a!"aditake kg ats stritclacs gkr

dustkcrs. *&car sk"c kf8cdtavc as tk sitasgy dustkcrs fy !rkvajael t&c t&car

jciejcj !rkjudts it &al& cisc ke !rcdasc tac. Tiaesfurys &is s&kwe i lrcit

rcs!cdt tkwirjs dustkcrs fy ijk!tael lrcce systc iej s!cejael kg cdk gracej"y

cevarkecet.

#. Dk&pctcedacs>

*&c Tiaesfurys rctia" aejustry rcg"cdts t&it at &is t&c !&ysadi" di!ifa"aty tk stiy ae

iroct gkr i "kelcr vcrsake kg tac. *&cy &ivc dkrc vi"ucs iej irc !rkktael t&ksc

dkrc vi"ucs ae i vcry saleagadiet ieecr. *k dk!ctc ae jyeiad cevarkecet at as

kggcrael i lkkj si"iry !idoilc iej triaeael kjcs tk ioc t&car c!"kyccs krc

cggadacet iej cggcdtavc tk dk!ctc ae iroct. *&c Tiaesfury as jiy fy jiy a!rkvael

ats fusaecss sdi"c iej si"cs is dk!irc tk ats iae dk!ctatkrs. At uscs ecw

tcd&ek"klacs gkr rueeael ats fusaecss ae i skkt& iej c"cliet wiy.

d. Dk&pctatake>

Tiaesfurys a!"aditake ke ats stritclacs ae tcrs kg dk!ctatake as !rkvajael !rkjudts

kg &al& =ui"aty it d&ci!cr ritcs is dk!irc tk ats dk!ctatkrs. Tiaesfury as i!!"yael

ats stritclacs ae t&c iroctael a t&it irc !rkjudts< !radc< !"idc kr "kditake

Ttritcly as ijc tk jctcraec &kw "kel at wa"" tioc tk id&acvc kecs kf8cdtavcs< gkr

aestiedc ag i gar wiets tk &ivc ie ivcrilc si"cs kg /55


10/17

,.9i-ejacrcetaitcj Biroctael

At as i iroctael stritcly tk tirlct i "irlc iroct wat&kut jaggcrcetaitael t&c ke

jaggcrcet lrkuejs. At as "aoc !rkjudael ke "irlc sdi"c arrcs!cdtavc kg dkesucrs

d"issagaditake. *&c !rkjudt wa"" fc iacj it i "irlc scdtkr kg t&c iroct. *&as stritcly

die rcjudc dksts F gkr ci!"c< #&aei !rkjudcs fu"o =uietaty kg !rkjudts tk i"" ty!cs

kg dkesucrs.

4./facrcetaitcj Biroctael

At as i stritcly tk ioc sclcets fy javajael ty!c kg dkesucrs ae jaggcrcet ditclkry

iej !rkjudc gkr t&c. *&c iroctael a c"ccets wa"" i"sk fc kjagacj tk suat t&c

rc=uarccets kg t&c d&ksce sclcets. At aedrciscs dksts< fut t&c !rkgat irlae as i"sk

&al&. At as !uttael cggkrts ke ty!c kg tirlctcj iroct tk lcecritc !rkgat fy ioael

!rkjudt gkr t&c.

4./dDkedcetritcj Biroctael

At as i"sk oekwe is Cead&c iroctaelC fcdiusc kg dk!ieys stritcly tk c!"kat kec

ty!c kg iroct iej !rkjudc ae i vcry dkegaec iej sk"ajatacs ieecr. At as usui""y gkr

&al& trcej gkr i "aatcj iroct irci w&ad& fraels s!cdai"azitake ae dk!ieys

!rkjudt.

90Ijeie S-m Hiquc


11/17

+hc Biroctael &ax k Tiaes#ury$s>

*&crc as scvcri" iroctael a kg Tiaesfurys. ae idtui" t&crc irc scvce Ps fut

iae"y gkur Ps irc i8kr iroctael a gkr kst kg t&c dk!ieacs i"aoc Tiaesfurys.

*rkjudt kr Bcrdhiejasc

*radc

*midc kr /kditake

*rk&ktake kr Dk&&ueaditake

*rkdcss kr Tcrvadc

*hysadim cvajcedc

*crskeecm

99Ijeie S-m Hiquc

*/%

D0

*9!

.-D+

B%60+A)4 BA: B!0/


12/17

I. *midcs>

*&c Biroctael a kg t&c Tiaesfurys ke t&c ditclkry kg "kditake die fc vacws is kec

kg t&c a!krtiet is!cdts. At as csscetai" tk dkesajcr t&c gidt t&it ae w&ad& ircis

Tiaesfurys as dkesajcrael tk !rkktc atsc"g is i !rkjudt. At kgtce &is "kditcj ats stkrcs

ae ircis w&crc dustkcrs die cisa"y iddcss. At k!ces ats stkrc fy dkesajcrael t&c gidt

kg dustkcrs gcisafa"aty. Ae sc"cdtake kg !"idcs at i"sk stritclacs t&it w&it t&c trijael

ircis< t&c !k!u"itake ae t&it !irtadu"ir "kdi"aty< sazc iej =ui"aty kg dk!ctatkrs iej

dustkcrs gcisafa"aty.

@. *radc>

Pradc jctcraecs t&c !rkgatifa"aty kg t&c fusaecss iej at i"sk s&kws t&c =ui"aty kg

!rkjudts iej scrvadcs. Is t&crc as i &ulc dk!ctatake ae t&c rctia" aejustry

Prkktake &is rciaecj kg kec kg t&c kst vati" stritcly gkr t&c cdkekad survavi" kg

t&c krlieazitakes. At as fisadi""y drcitael ie ailc kr !rkjudt iej dkueaditael at tk

t&c dkesucrs. :Iddkrjael tk 3kt"cr > Irstrkel< $550< t&c !rkktake as i"sk

oekwe is< sitasgyael t&c eccjs iej wiets kg dkesucr ae t&c !uf"ad.

Ae Tiaesfurys crd&iejasc iej #itclkry ieilccet as vcry krlieazc iej wc""

!"ieecj. I"" t&c &al& !radcs friejs iej !rkjudts irc ke t&c tk! kg t&c ridos w&crc is

"kw !radc !rkjudts irc ae t&c "kwcr s&c"vcs. At i"sk &is i vcry jasda!"aecj iej !ittcre

wiy kg irrielael t&c &kusc &k"j i!!"aiedcs it kec sajc< t&c iraec !rkjudts iej

cits ke jaggcrcet sajcs< d"kt&ael &is i jaggcrcet sclcet iej lrkdcracs iej fiocry

!rkjudts irc i"" irrielcj iddkrjael tk rcijy !rkjudts kr t&c kt&cr ty!c.

+hc alurc rcprcscetael prk&ktake stritclacs

94Ijeie S-m Hiquc

*!B!+A!) T+%+04A0T

BI(+2I#*+696

1JK-9TI-96


14/17

. *rkjudt>

Prkjudt as rclirjcj is t&c dkkjaty kr crd&iejasc w&ad& i dk!iey jci"s

ae. t&c stritcly gkr t&c !rkjudt irc fiscj ke t&c jaggcrcetaitake. At as i syfk"

t&it rc!rcscets t&c wajc rielc kg atcs. Tiaesfurys &is i !rk!cr stritcly kg

sc"cdtael t&c !rkjudt w&ad& a!rkvcs ats !rkgat irlae. At die fc cat&cr =ui"aty

kracetcj kr =uietaty kracetcj. I gar jci"s ae i"" atcs w&ad& irc eccjcj fy

dkesucrs. Tiaesfurys stritcly as tk !rkvajc i"" rielc kg !rkjudts gkr i"" ty!cs

kg dustkcrs. At &is i"" t&rcc ty!cs kg stritclacs sud& is jaggcrcetaitcj

Tiaesfurys &is i vcry lkkj stritcly gkr iroct ats !rkjudt wat& !&ysadi"

cvajcedc. +sui""y lrcce !rkjudts rcaej !ck!"c ifkut Tiaesfurys. t&c

irrielccet kg !rkjudts iej sc"cdtake kg dk"kurs irc t&c !irt kg !&ysadi"

cvajcedc w&ad& rcaejs dustkcrs ifkut t&c dk!ieys ailc.

G. *rkdcss>Prkdcss as lcecri""y rclirjcj is t&c scrvadcs kg !rkvajael jaggcrcet ty!cs kg

!rkjudt gkr jaggcrcet ty!cs kg dustkcrs. At as fiscj ke t&c fuyael< "klastads iej

!crgkriedc cisurccet. Ag t&c gccjfido grk t&c iroct as i!!rcdaitael

Tiaesfurys &is c!crts iej !rkgcssakei"s w&k irc wc"" triaecj iej oekws t&c

scesatavaty kg dkesucr fc&ivakur. *&c stritcly as fiscj ke kec kttk t&it

9:Ijeie S-m Hiquc

69*IA-96

#K(T+B96T


15/17

dustkcrs irc i"wiys fc lavce garst !rcgcrcedc. Pcrskeec" irc t&crcgkrc triaecj

!rk!cr"y tk sitasgy t&c eccjs kg dustkcrs w&ad& wa"" &c"! ae id&acvael t&c

krlieazitakei" lki"s.

cdk&&cejitakes kr Tiaes#ury irc &iroctael &ax>

Tiaesfurys &is t&c !ktcetai" tk c!iej ats iroct ae kt&cr rclakes is wc"". At as ke t&c

Lituraty stilc iej at &is gar"y gkktcj atsc"g ke t&it !"idc wat& lkkj aedrcisc ae t&car

si"cs rcvceuc grk "ist gavc ycirs. Tiaesfurys &is tk tioc gcw t&aels ae iddkuet ae

krjcr tk id&acvc t&c tk! !ksatake ae t&c rctia" wkr"j.

Bkst kg ats fusaecss as aesajc +eatcj 3aeljk iej at &is i !ktcetai" tk c!iej ats

rctia" fusaecss ae t&c kt&cr !irts kg t&c wkr"j tkk. *&cy &ivc tk dkesk"ajitc iej wkro

ae aetrkjudael krc !rkjudts i!irt grk t&car fiocry !rkjudts. At &is ats s!cdai"aty aet&c fiocry atcs fut at eccjs tk javcrsagy ae kt&cr sclcets i"sk iej ce&iedc rctia"

scrvadcs fy !rkjudael jaggcrcet atcs gkr t&car dustkcrs. ,uc tk ats rcdcet tiockvcr

fajs< t&c @ratas& "kdi"s w&k irc krc a!"ccetcj gkr t&c @ratas& kwe dk!ieacs

al&t "ksc t&car aetcrcst ae Tiaesfurys sk t&c gar &is tk aetrkjudc ecw systc kg

aed"ujael krc @ratas& stigg tk occ! t&c "kyi"ty kg dustkcrs tacj tkwirjs t&c. At &is

!radael stritcly fut ats dkst as kst ke lrcce cggcdts wat& ek =uado rctures sk at eccjs

tk ij8ust ats !radcs w&a"c occ!ael ae dkesajcritake t&c dk!ctatkrs stritclacs. *&c

!rkktakes &ivc tk fc jkec t&rkul& krc uea=uc wiys "aoc jrcss !ck!"c ae

Tiaesfurys dk"kr !rkktael krliead atcs. At s&ku"j i"sk rcvasc ats stritclacs it

fusaecss "cvc" fy aed"ujael rcwirj ke si"cs ae jc!irtcets w&ad& wa"" aedrcisc ats

wkrocrs cggadacedy. Tiaesfurys &is tk jcvc"k! skgtwirc tk occ! i stradt d&cdo ke t&c

stkdos sk t&it w&ce at as s&krt< t&c iutkitad cssilc dkcs tk t&c stkdo aevcetkry

jc!irtcet. Tiaesfurys s&ku"j &ivc krc aeekvitake ae t&car "klastads iej

!crgkriedc cisurccet systc. *&c tac gidtkr as a!krtiet aelrcjacet sk at s&ku"j

i"sk t&aeo tk aevcst ae si"" 8cts sk t&it idrkss t&c fkrjcr !rkjudts dkc fy ae =uado.

93Ijeie S-m Hiquc


16/17

Dkedmusake>

Tiaesfurys &is i vcry cggadacet iej cggcdtavc tci wkroael tk a!rkvc ats ailc iej

ats iroctael stritclacs &is aejccj frkul&t skc saleagadiet d&ielcs tk ats kvcri""

ailc cs!cdai""y vasui" crd&iejasael w&ad& &is iggcdt t&c dkr!kritc ailc ae i

!ksatavc ieecr< !radael iej !rkktake &is ittridtcj dustkcrs rciroif"y. *&c

stritcly kg !"idcs iej !rkjudt irc fiscj ke dk!ctatkrs i!!rkid& iej iroct wkrt&.

6cgcrcedcs;

9. @ifu< *< :$55< #kesucr @uyael @c&ivakr< !. /45?/0H

6. @&i""i< T.< > Ieuriil< T. :$557< %asui"asc Bcrd&iejasael< P. $0?0H.

4. 3kt"cr< P. :$554< Biroctael Bieilccet< a""ceeau cjatake.

:. 3kt"cr< P. > Irstrkel< . :$55< Praeda!"cs kg Biroctael< /5t&cjatake.

3. 3kt"cr< P. Iel< T. J. > Irstrkel< . :$55< Praeda!"cs kg Biroctael?

"kfi" !crs!cdtavc.

7. %ir"cy< 6. :$55H< 6ctia" Prkjudt Bieilccet< $ejcjatake< P. /7H?/7)


17/17

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Z$5tkZ$5stritcladZ$5rctia"Z$5ieilccet>gEgi"sc. %acwcj ke 5 Biy

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9

Marketing report with reference to Sainsbury's

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